Social Media Dashboard Tools Don’t Have to Be Expensive

Social media marketing is supposed to be free and levels the playing field of marketing so that small and medium businesses can keep in step with large corporations and multinational companies. However, despite this level playing field for cost-effectiveness, it seems unfair that social media analytics platforms and tools are very expensive. In fact, branded professional social media dashboard tools can cost hundreds of dollars on a per-month basis or even when purchased on a one-time basis.

Short of doing social media marketing manually (which is taxing and time-consuming), small to medium-sized businesses don’t have the budget to spend on expensive tools. The good news is that the best tools and platforms are free on the internet. Just look at these free and very professional social media dashboard tools.

Social Media Marketing Tools Can Be Free But Still Effective


This tool is considered the most insightful based on many reviews. The tools are customizable and fully compatible with every conceivable social media platform. SumAll reports are clearly designed and very informative, the true aid to any social media marketing strategy. It can be opened on any device and gadget in a wide range of formats.


This tool is primarily used to schedule and analyze social media content. The Buffer dashboard even offers snapshots of how and where the content was posted. However, the free account is limited to just a single social media account and is further limited to choices of Facebook, Twitter, and LinkedIn.


This social media dashboard is actually well-known as one of the most mature tools around that is compatible with a wide range of social networks. It is actually well recommended for social listening and can be customized for reporting and other aspects. The free version is somewhat limited and the premium option is offered for more powerful performance.


This tool is limited only to Twitter but provides a wide array of tools to gauge marketing performance and engagements. This is the tool for you if your marketing efforts are focused only on Twitter especially on its community insight dashboard. More advanced features such as overall tweet analytics are offered on the premium version.


This simple tool measures online popularity, and for some companies, this is very important in gauging how often their brand or product name is being mentioned. Klout can track over 400 metrics from 8 different social networks all at the same time on a daily basis. It can even track and analyze name reach and influence.

Analytics is Common for Social Media Dashboard Tools Google Analytics Report

Technically, this free tool isn’t really social media dashboard. However, its infographic-style reporting gives a real bird’s eye view of how well your brand or product is doing on social media as well as on your website. It combines analyzing analytics from both your website and social media using overall website traffic. It’s not numbers-heavy, and because it’s from Google, it’s definitely free. Facebook Insights

Much like its Google Analytics counterpart, this tool generator turns all data from the past 30 days from your Facebook account into a simple and logical infographic for easier analysis. While daily users of Facebook for marketing may argue that this tool isn’t necessary, it gives marketers a great overall view of how Facebook marketing is performing overall. Again, coming from Google, it’s free.


If you’re keyword sensitive in marketing, this is the tool that will monitor and analyze your company’s keywords or hashtags on Twitter, Facebook, and Instagram. It will give you an idea of what keywords and content are popular and how they influence others. However, after long-term use and tracking, some advanced features will be offered on premium accounts.

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