Pinterest is like a digital version of the corkboard you used to have and pin things to, like postcards from tropical beaches, untested magazine recipes, and photos of your favorite Hollywood stars.
Whether you call it your mood board, inspiration board, or corkboard, Pinterest is a digital planning platform that people can use on their phones or computers to find, share, and organize creative ideas from all over the Internet.
Observers say that Facebook, Twitter, and Instagram are the best places for business owners to promote their brand on social media. But are you missing out on something if you don’t use Pinterest?
Yes, and we’re here to teach you everything you need to know about it, like why you should use Pinterest for your business, Pinterest marketing tips and ideas, and much more, so you can make and use killer Pinterest marketing and ads strategy.
What is Pinterest? How do the ads work?
Pinterest is a mix of a search engine and a social network, with the goal to assist people in discovering, saving, and sharing new ideas With Pinterest ads, brands and businesses can spread the word about what they have to offer on the site.
Promoted Pins is another name for the ads on Pinterest. As part of retargeting ads, Pinterest shows promoted pins based on what its users like, what they’ve done in the past, and what they’ve done on other websites.
Pinterest is a powerful tool for marketing because it is both a search engine and a social media site. It helps people understand their audience by, for example, curating their tastes or spotting trends before they happen.
Key Pinterest statistics:
- There are 300 million users every month
- 98 percent of users have tried something new they found on Pinterest
- 84 percent of users do their shopping research on the platform
- and 77 percent have found a new brand or product
Depending on what kind of business you have, advertising on Pinterest can help you grow online in many ways. Even companies that think Pinterest’s user base isn’t right for them might find that they can find a profitable target audience among Pinterest’s large user base to make the most money online.
You should use advertising on Pinterest as part of your digital marketing strategy.
Pinterest is a unique social media platform that companies can use for their social media marketing. Pinterest also works as an alternative search engine, and a business can use optimized content to promote itself more and get more traffic, sales, and brand awareness.
When planning how to use Pinterest for your business, it’s important to understand how it works. We’ll talk about what’s good about Pinterest, how its ads can help your business, and why it’s important to include Pinterest in your marketing plan.
Pinterest ads are a good way to get people to know and remember your brand online. Pinterest is the best place for branded content compared to other social media sites because users are more open to it and the content doesn’t get in the way of their experience.
Online audiences see Pinterest as a way to find new ideas and pin them. Brands can use it to their advantage. With promoted pins, more and more people are seeing brands for the first time on Pinterest.
When you use the platform as part of your marketing strategy, you give your target audience more ways to interact with you online. To get people to know your brand, you need to be seen and available more than ever.
There are three ways to measure a brand’s success on Pinterest:
- increased awareness
- an increase in the number of people who like the brand
- and how the brand is seen by the public.
One thing that Pinterest ads do well that is hard to do on other platforms is introduce your brand to new ideas and topics that people are researching and interested in.
Every brand and business can use Pinterest ads as part of their online marketing strategy, but to get the st results, you need to find your perfect audience.
Boost your visibility, traffic, and sales.
If you use high-quality images in Pinterest search, you can get more people to visit your websites and landing pages and raise brand awareness, traffic, and sales.
Your business can get more online traffic from Pinterest, whether you pay for that traffic or it happens naturally on the platform.
83 percent of weekly Pinterest users have purchased something from a brand they discovered on Pinterest. This makes the site a social destination for people who are likely to buy from it. Businesses have a lot of chances to go after users with higher conversion rates.
Since Pinterest users are more open to trying new brands, using Pinterest in your marketing strategy can help even small brands get the attention and sales they need.
Using ads on Pinterest can help your strategy for the site work well. Using ads to spread the word about your content is a must if you want more traffic and brand recognition. It also helps your content go viral on the platform.
Using Pinterest as a marketing tool gives businesses of all kinds a long-term way to get online traffic, reach, and visibility.
If your business is competing with others to be seen online, not using Pinterest could hurt your chances.
Search on Pinterest
Through keywords, interests, and boards, content shared on Pinterest can be found again and again. This makes it more likely that it will bring traffic to your business over time.
By “pinning” content they like, Pinterest users save it for later use. This alone makes Pinterest a good way to get long-term exposure. As more of your posts get “pinned,” users will remember to look for your business when they need to.
The Pinterest search engine works as a way to find new things, and it helps its users find content they like. To get the long-term benefits of Pinterest marketing, it’s important to optimize content on Pinterest for keywords.
Pinterest users can find and look at pins by:
- Going to your Pinterest page
- Looking for the right keywords
- Find pins that belong to a category
On home feeds, Pinterest shows users pins that are relevant to them and pins that have been promoted to them.
Content on Pinterest is more evergreen than content on other social media sites, and it helps your business get seen for a long time. Content on the platform ranks less quickly, but getting a high position in Pinterest Search is good for businesses.
A well-optimized blog post can get traffic from Google Search for a long time. In the same way, an optimized pin can get clicks, impressions, and sales over time.
Pinterest is a powerful image-based search engine for its users, and it uses search-optimized images of high quality. Unlike Google Images, for example, Pinterest is a social media site that lets users share images with other people who might be interested in them.
Pinterest Benefits To Content Marketing
Pinterest ads are a great addition to any content marketing strategy because they give you a visual platform to share your content. This makes your content distribution strategy more flexible and gives you more ways to share your content.
If you use Pinterest as part of your content strategy, you can easily adapt content from other platforms to fit Pinterest’s rules and reach your audience there as well. Making a social media strategy that works across platforms is a good way to reach more people online.
For example, you can run video ads on Facebook and YouTube, and in most cases, you can use the same videos in Pinterest ads or make small changes to them.
Pinterest is a great tool for content marketing because you can make interesting pins to reach your audience and grow your target audience. Make Pins that show off your ideas, products, and services.
Since Pinterest is based on images, the most important thing is to have clear, high-quality, and interesting images. You should use images that catch people’s attention and make them want to do something, like go to your website, save the pin for later, or share it with their friends.
You can share different kinds of images on Pinterest, which is a benefit because it helps your brand.
By learning what kinds of pins to share with your target audience, you can reach more people and get closer to your Pinterest goals. By copying and pasting successful pins over and over again, the platform will become a way for your business to get traffic.
The ads on Pinterest promoted the pins.
To get the most out of Pinterest ads and natural pins, you need to make sure your images are optimized. Make sure the images are clear, of good quality, and have a clear point.
Images should have a 2:3 aspect ratio because Pinterest tends to change the size of images based on where users look at pins.
For pins to work best on Pinterest:
- Use unique and eye-catching images
- Show off your brand the best way you can.
- Explain what the picture is about.
- Include your logo
- Add text that makes sense for the pin.
- Create value
- Put in calls to action.
The Cost of Pinterest Ads
Setting up a business profile on Pinterest is free, and so is adding pins to the site. To figure out how much organic Pinterest reach will cost, you will need to figure out how much it will cost to make the content and keep it running.
To get more out of your Pinterest marketing, you will need to put ads on the site.
Cost-Per-Click (CPC) and Cost-Per-Million (CPM) are how Pinterest ads are paid for. You can decide how much you want to bid per click or per thousand impressions. You can also let Pinterest automatically do the bidding for you.
Both ways have good and bad points. For example, if your bid is too low, it could affect how many people see it and how well it works. To make sure your ad is seen, turn off automatic bidding and use the data you collect to improve it. The problem with automatic bidding is that you lose control, and not being able to control everything might not be the best solution.
Overall, Pinterest ads are an affordable way to market online and can help you reach your sales or traffic goals faster.
Targeting Ads on Pinterest
There are five main ways to target ads on Pinterest: demographics, interests, keywords, act alike audiences, and retargeting.
You can target and narrow down your audience with Pinterest ads based on things like gender, language, device, and location.
Every promoted pin can have up to 150 relevant keywords, but the best results come from using only 25 keywords, since being relevant to the topic is always important.
Your ads will get the most attention if you choose the right mix of relevant, specific, and more general keywords. Choosing keywords isn’t as strict as it is with Google Ads and other search engine platforms, so you can use keywords in a wider range of ways.
Pinterest lets you use negative keywords, which helps you focus on the most important keywords.
As Pinterest tries to give its users an interesting home feed, ads can be shown to users based on what they like. Then, users might see promoted pins if the ads are about things they have followed, liked, or saved.
You can choose from more than 5,000 interests that might be relevant to your ads on Pinterest. Businesses can make campaigns that are very specific to users’ interests because there are so many of them.
Advertisers can also do a lot of testing with the list of interests. It might be hard to find the right combination of interests at first, but it will be worth it if you do.
To make your campaign work better, you should always try out new ways to target your audience.
Interest-Based Ads on Pinterest
With Pinterest Ads, you can target and retarget based on who you want to reach.
Using the audience-based targeting options in Pinterest Ads lets you reach out to specific people who have interacted with your website, or pins, are on a customer list, or are similar to people on an existing audience list.
To make an audience, you’ll need at least 100 other Pinterest users.
To reach people who have already been to your website, you need to turn on the Pinterest tag everywhere on your site. When you retarget people who have been to your website, they are more likely to look at your ads again.
Powerful retargeting ads that show people what they did on your website, again and again, get better results and cost less.
If your company has a list of customers, you can use that list to make good groups of people to target with your ads. With customer-based audiences, you can make a list of your most valuable customers and make special campaigns for each of them.
Actalike (“acting alike”) audiences on Pinterest ads are similar to lookalike audiences on Facebook and LinkedIn, which means that you can make a similar audience based on the information you’ve collected. For example, making a sales funnel based on act-alike audiences can improve the results of your Pinterest ads and make them more cost-effective overall.
With an Actalike audience, you can reach people who are like the ones you already have. Actalike audiences help you grow your advertising. Using Actalike audiences in your Pinterest ads is a good way to improve how well they work for your business.
Statistics on Pinterest
By using Pinterest Analytics to find out what your audience likes, you can make better, more interesting content that gets people to buy. Knowing what your audience wants is a surefire way to improve the results of your online marketing.
You can also use Pinterest Trends to find out what is popular right now.
Pin stats quickly tell businesses how interesting each pin is.
With Pinterest Analytics, you can look at the following numbers to improve your content and how many people see it:
By using these metrics — impressions, engagements, closeups, link clicks, engagement rate, link click rate, save money, total audience per month, engaged audience per month, interested audience — you can make better content and optimize your campaigns for better advertising results and for your pins to reach more people on their own.
Putting the Pinterest tag on your websites and landing pages is important because it lets you track conversions from Pinterest.
Statistics on Pinterest
Audience Insights from Pinterest Analytics
Audience insights is a good way to find out what your current and potential audience is interested in. By putting together search and saved pins data, the interests are made.
Audience insights tell you about your audience’s likes, interests, and demographics. You can improve the targeting of your ad campaign with data about your audience.
You can use the information you have about your audience on other online marketing platforms as well. When you know what your audience is most interested in, you can make content that is more interesting and profitable for them.
Audience Insights from Pinterest Analytics
How Effective Pinterest Ads Are
Pinterest Ads can be used to measure brand awareness, sales, traffic, and other marketing goals. You will know exactly how well your campaigns are doing if you measure the results in real time.
You can measure and improve the results of your Pinterest ads with the Pinterest Ad manager. This tool gives you the most important metrics to help you improve your performance.
The Pinterest ad manager shows you quickly the most important metrics for any time frame:
- How much you’ve spent so far
- How many times the ad has been clicked on
- How many people responded to the ads
- How many times was each ad shown?
CPM Cost: The average price for 1000 impressions
CTR is the number of times a link was clicked on divided by the number of times it was shown.
It’s important to start allocating your advertising budget to the campaigns and ads that are working right away, so you don’t waste money on ads that don’t help your business.
For instance, some of your ads have a lower average CTR than your best ones. You should get better results by getting rid of the ads that don’t work.
The key to measuring ad performance is to have clear business goals. If you want to get the most reach, clicks, or sales, you’ll need to optimize your Pinterest ads in different ways for each goal.
It will take time to find the right ad combinations to take your Pinterest ads to the next level. You can only find the right combinations by measuring and optimizing performance. Optimization makes advertising cheaper and more effective at the same time.
You need to use third-party web analytics tools to make sure that your advertising campaigns work. Tools on your website, like Google Analytics, can tell you how the increased traffic is using your website.
The key to making a Pinterest ads campaign work is to optimize the whole funnel and experience of visitors and customers and to know how they act.
Marketing Plan for Pinterest Ads
Your journey with Pinterest ads starts when you choose the right goal for your campaign. Pick one of the five goals that best fits what you want to do with the ads.
There are five main goals for a Pinterest ad campaign:
- Know-how of a brand
- Video Views
- Installing an app
- Changeovers (Requires Pinterest tag installed on your target website)
Additional advice to Pinterest Users:
- Start thinking about who you want to reach with your ads. Choose things that your audience is interested in. You can use data about your audience if you have enough of it.
- Choose up to 25 keywords that are relevant to your brand and the ad itself.
- Figure out what kind of people you want to reach. If you don’t know who your main target audience is, start by deciding where you want to reach them, and then use data to narrow it down.
- Be careful not to narrow your reach too much, because if you do, you might not get the best results.
- Choose the budget, the schedule, and the rules for optimization.
- Choose a high-quality 2:3 image or a video that is between six and fifteen seconds long.
- Take the time to write a few good “calls to action” to see how far your ads can go. A good call to action can make a huge difference in how well an ad does. The best ads will get people to do something.
- Use landing pages if you can, or send people to the page on your website that best fits what your ad is about. For example, a sales-based campaign benefits most from a strong landing page, and a brand-awareness campaign benefits most from traffic to your homepage that has been optimized for it.
- Launch, and then wait to see what happens. As your Pinterest ad campaign goes on, don’t forget to look at the data from the Pinterest ad manager and make changes to get the best results.
There are a lot of ways that Pinterest ads can help brands grow online and get actionable traffic and more in-depth information about their audiences.
Businesses have a unique chance to reach Pinterest users because they are more open to new brands and are looking for new ideas. Being a brand that gives its target audience new ideas and helps them find what they want will help it grow a lot with Pinterest.
Businesses can use Pinterest as part of their marketing strategy, whether they grow with paid ads or on their own.
LSI Media Can Help You With Your Pinterest Digital Marketing and Advertising Campaign Here at LSI Media, a full-service digital marketing agency providing all kinds of social media advertising and marketing campaigns including Pinterest advertising, we are ready to help small and medium-scale businesses with our effective marketing campaigns. Schedule a call with our team today to discover how we can help you further scale your business.