If you have been struggling to get people to your website, you may want to look at why you should market on Facebook. The fact is that this social networking site is a hotbed of people who are ready and willing to buy your products or services. This is the ideal place to market your offerings for those who have an online business or website. Not only is it a convenient way to reach out to your customers, but it is also a great way to generate leads and eventually build a downline of business that can be exponential when taken advantage of.
Facebook is used by 80% of all Internet users. Including the 65 percent of adults over the age of 65 daily. It has billions of users, the majority of whom visit its Facebook page several times per day. Marketing is a numbers game, and if you are not tapping into a market as big as this, your competition will leave you in the dust!
Facebook is becoming so big that it recently overtook Google as the website that got the most traffic in a single day. This means that Facebook is becoming bigger than Google itself. How would you like a piece of that pie? Facebook is also a great place to “soft sell” your products because many normal users don’t know that you can use Facebook as a marketing platform for your business. Not only that but there is also a way to generate laser-targeted visitors that some people don’t even know about.
Another reason is that Facebook one of the cheapest forms of advertising where you can spend $5 and reach 1,000 people. Another great reason for marketing with Facebook is that it can increase everything, including website traffics, brand awareness, revenue, sales, and leads.
As you can see, there are many ways to market on Facebook and gain an audience for your business. When it comes to reaching out to potential clients, this site has many advantages to offer people who want to get involved in this type of marketing. You can also easily interact with your audience and react to their posts whenever a particular product gets brought up. In all, you can find a whole new world of opportunities when you start marketing on Facebook.
What is Facebook Advertising?
Facebook advertising can pull in a great deal of traffic because of how easy it is for anyone to set up a profile. To get the most from this type of strategy, an advertiser must make sure that they have as many active users as possible on their page.
If a company does not reach a high number of active users, it will not receive as many ads as possible if it had many active users. You are not seeing the same ads as everyone else accessing Facebook at that moment. These are specifically targeted to data Facebook has gleaned from your preferences and other sources.
Facebook ads are simple but powerful. Each one consists of a title, text block and graphic or photo of your choice, which the recommended size is 1200 x 628 pixels with a ratio of 1.91:1 to fit that vertical, right-hand Facebook sidebar.
If you think of them as a cross between a Twitter tweet and a banner ad, you’ve just about got the picture!
And yes, they absolutely can advertise:
Your products and services
Contests and events
Links, photos, and videos as well as integrating:
Your offline and online promotions
Real-time information for your “consumers.”
Best of all, Facebook Ads are easy to set up, with a step-by-step process that guides you clearly through the creation and all your options.
Facebook is quietly becoming the newest trend in online advertising – especially for those on a budget – as of this writing. Even if you don’t think it’s right for your business, you are to be applauded for taking the time to at least learn more about it!
The Benefits of Facebook Advertising
This list of Facebook advantages will blow your mind. And honestly, if you’re not leveraging all the advantages of Facebook marketing, you’re missing out on a lot of your target audience. If you’re already convinced that you want to leverage Facebook marketing for your company, then contact us now.
Facebook is an amazing tool for getting the word out about your company and the services or products that you provide. Facebook Marketing is an effective and powerful way to reach potential customers, and it’s an affordable way to expand your customer base and brand awareness.
Robust Analytics – When it comes to providing you with reports and analytics on your ads’ performance, Facebook knows no bounds. You’ll never have to guess or make assumptions about what works and what doesn’t again. You won’t have to figure out your conversion rates or other social metrics because they’ll be neatly laid out for you right inside Ads Manager. Now all you have to do is analyze them and figure out what to do next.
Target Your Exact Audience – You can easily target your audience based on interests, behaviors, demographics, age ranges, connections, locations, or languages. You can even target your competitors’ fans. Create Your Ads Based on Your Objectives – The ad can be designed for specific needs. These are referred to as “objectives” on Facebook. You can create an ad based on whatever you want, whether it’s post engagement, website clicks, page likes, or something else entirely. This gives you more control over the ad you create. It also instructs Facebook on how to optimize your ad so that you get the best results possible.
Reach More People – If you’re going to use Facebook for promotions, you’ll need to use advertisements if you want your future buyers to know about your business. You don’t require a large budget, but you do require one. Facebook advertisements deliver boost of money, and if you know how to target and build them, the return on investment would be well worth it.
Remarket People – People who have recently viewed your website can see your ad, which is another means of targeting your target audience. If they see your ad again, you’ll have a great chance of converting them.
Cheap Clicks and Conversions – With the low cost of running a Facebook ad and reaching only the users you want; you’re paying a tiny sum of money to attract as many people as you need to and eventually benefit from your ad.
New Leads – If you’ve established the audience that converts the most, you can use Facebook’s “lookalike audiences” feature to approach users who are close to them. This feature helps you build a personalized community and then use Facebook to identify close to them and are more likely to buy from you.
How to Create Facebook Ads
Set a Goal
Before you start making advertisements, think about why you’re advertising and what you want to accomplish. You’ll have plenty to assess your performance against if you set a few targets before going live with advertising.
Go to Facebook Ads Manager
It would be best to use the menu on the left-hand side of the screen to navigate until you’re in the Advertising Manager. Click the green button in the top-right corner of the website to begin making your first ad.
Choose Your Objective
You can choose your objectives among these three categories: awareness, consideration and conversion.
Select Your Audience
Facebook will display your ads to people who are most likely to be interested in them. With three audience selection tools, you can further target your ad delivery. Core Audiences, Custom Audiences and Lookalike Audiences.
Decide the placement of your ad
After that, decide whether you want to run your ad on Facebook, Instagram, Messenger, Audience Network, or all of them. You can also choose to run ads on specific mobile devices during this step.
Set your budget
Any budget can be used to run ads on Facebook, Instagram, and Audience Network. Some people spend more money on coffee than they do on their promotional ads each day. In our ad auction, the exact cost of having your ad shown to someone is determined.
Choose a format
Photo ads are a quick and easy, smooth format for displaying compelling imagery and copy. Using high-quality pictures or diagrams to convey who you are and what you do.
Use sight, sound, and motion to tell your story. From short, feed-based advertisements that you watch on the go to longer videos that you watch on the couch, video ads come in various lengths and sizes.
Stories are a fully customizable, edge-to-edge experience that allows you to immerse your audience in your content completely. Inspire them to take the initiative on a smartphone by tapping into their passions.
Messenger ads allow people to begin discussions with your business. Add collaborative or automatic functionality to make the experiences with current or future customers more intimate.
Carousel ads allow you to view up to ten images or videos, each with its connection, in a single ad. Showcase various items or, say, a company tale that progresses from card to card.
Slideshow advertisements are similar to video ads in that they contain action, sound, and text. These tiny clips encourage you to share your story beautifully through a range of devices and link speeds.
People can find, shop, and purchase what you have to sell by collection ads. People may tap a commercial to learn more about a particular product in a quick-loading environment.
People will have an immersive demo of an app before installing it by using playable advertisements. Through this try-before-you-buy experience, you will draw more high-intent consumers to your product.
Place Your Order
Manage Your Ad
Lastly, manage your ad and track all your activities and performance.
LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.
Kathleen Illes, Executive Director | Rebecca's Dream
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