Remember that Content is King, Even When Repurposed for a Social Media Blog
In the 21st century, people focus on likes and laughter over quality content on social media. We focus on loyalty instead of seeking the influencers who visit a blog site for quality content.
Spending not too much time reading good quality content is the age of social media marketing. Yet, this content still gets many likes or shares because the first two sentences are quite good. Today’s culture is the fast “hook up culture” because of social media, yet few people know how to date.
Reasons Why You Should Repurpose Content
As you are probably aware, social media cannot be ignored any longer. If you want to expand your business, you must understand the significance of social media, as it can assist you in the following ways:
Tell your story.
Develop your network of contacts.
Create audiences that are unique to you.
Learn everything you can about your competitors.
Maintain a prominent position in the minds of your target audience.
Increase the size of your audience (even with a small budget)
And there’s a lot more. And let’s not forget that the average American spends more than two hours per day on social media!
Nonetheless, this does not imply that you should devote all of your time to the vortex of Instagram or Facebook. That was not your motivation for becoming a content creator, entrepreneur, or influencer in the first place.
To make your content work for you, you must create strategic content that starts the seeding process with your audience and repurpose it across multiple platforms.
As a result of doing so, you will save a significant amount of time while still reaping the benefits of being active on social media without the need to create unique content for each platform.
Not to mention that repurposing your content will benefit you in the following ways:
Increase your return on investment.
Increase the organic growth of your social media channels.
Learn about the purchasing habits of your ideal customers.
Allowing you to spend more time in your zone of genius is highly recommended.
A Social Media Blog is the Best Support Unit for Social Media Marketers
Many social media marketers are aware of how hard it is to come up with resources to create better quality content. If you’re on the short end of content creation, capture the attention of this generation who don’t know how to date. Read good content on social media to find quality content by repurposing content. This also allows you to use the same content and target a whole new audience or niche market.
If you have a social media blog site, all you need to do is find quality content from your website. You can also archived content, or other social media sites and recycle it.
You don’t have to repurpose everything;
select the ones that you still consider “evergreen”
have done well in the past that may once again appeal to more or newer audiences.
Create Infographics from data or step-by-step instructions
Many of your blog posts contain information that supports your main points. Or, some of your blog posts contain processes that people can follow to achieve a specific result.
Transform these types of blog posts into appealing infographics with professional design. Sharing the visual-first format of an infographic is more likely on social media. It is easier for your viewers to skim through and glean important insights.
Post quote graphics on social media platforms such as Instagram and Facebook
Is it possible for your blog post to include important quotes or key takeaways for readers? Choose a few of them and turn them into quote images that are both appealing and shareable.
Several studies have demonstrated the importance of visual content. Achieving higher engagement rates and more reshares on social media platforms.
The human brain processes visuals 60,000 times faster than it does text. This means you’ll be able to connect with users much more quickly. When users’ natural tendency is to scroll through news feeds rather than reading long chunks of text.
Choose quotes that are likely to ring true with your target audience’s experience. Select key takeaways or memorable phrases that will encourage users to share their thoughts.
Make use of blog posts to promote your Facebook and YouTube videos.
In fact, video marketing is not only the future, but it is already here. The advantages of including video content in your posts, have come to expect this new format of communication.
You can easily create new long-form videos based on blog posts without changing any of the information. Or, you could highlight only key points or one main point to create videos that are 3 minutes or less in length.
You can even repurpose some blog post content into marketing and sales videos to increase your reach.
Produce takeaways from blog posts as podcasts
Using many channels to market a company’s products and services is not unheard of in today’s world. You may also be putting money into YouTube marketing or podcasting, depending on your niche.
It is possible to create episodes for your podcast based on old blog post topics that you have written in the past. You can use your episodes to create soundbites – or bite-sized audio snippets. Where it will highlight key takeaways or points from the episode. And you can post these soundbites on your social media accounts for your podcast and your website.
Create a series from your blog posts.
Creating a post series on social media will keep your audiences looking forward to your next social media posts. This is a fantastic way to incorporate all the content in a single long blog post. As a way to link several different blog posts together under a single common theme.
You can present post series in any format you choose. But it can be as simple as converting your blog post content into visual aids and presenting.
Convert your infographics into SlideShare presentations
Have several infographics that give out good information about your brand or product. As instructional infographics can convert these into SlideShare presentations. SlideShare has a large community of users and followers.
Use a past article content and convert it into a Facebook Image Post
Get an important sentence or quote from that article. Then, convert it into a Facebook image post that will again promote the article. The article must appear after the image post, or it can link to a page on your main website.
Convert a step-by-step instructional guide article into a YouTube Instructional
Visual marketing is now the new trend in social media marketing. If you have a ton of how-to articles from the past. Then convert them into top-notch instructional videos. The advantage is that people can see your product or at least see your brand logo. (located at bottom of the top right-hand corner of the video)
Convert One-page Reports or LinkedIn Posts into Blog Content
Many marketers have seen the success of reports or posts on LinkedIn. So why not republish the same in your social media blog to capture a wider audience? You can even summarize it, link to the original post, or highlight important points.
The benefits of repurposing blog content for social media are many. First, you have a much larger audience. The blog can reach people who are not even on your list yet. Allows you to increase your chances of getting your target demographic much faster. This can give you a jump start on your marketing campaign and increase the effectiveness of your campaign. Because you can attract new customers without using the traditional methods.
You can easily repurpose your blog content into different forms. The first thing you need to do is to consider what you are going to change and why. It would be best if you thought about how you will use this content to bring in more customers. This will help you with the decision process of whether to use it or not. Keep in mind that the focus should be on how you are going to make the most out of this blog content for social marketing.
There are a number of ways that you can use the content from your blog. One way is to add it to an existing post that you are making. This can bring more readers to your blog and also get them involved in the conversation. It allows you to have a conversation and build a relationship with a larger audience.
You can also repurpose your blog content into a video that is for YouTube.
This can be very beneficial to get your blog noticed and help you increase the traffic you are regularly receiving. Having your content on this site can give you a great boost reputation and also traffic.
Also YouTube, you can also use repurposed posts on your blog. This is like what you would do on your website. You can post articles and videos to your blog geared to that particular niche and that audience. The idea is to find something that will go over well with your audience. For example, writing about gardening could repurpose the articles and videos on your blog that can offer other information. This will allow you to reach more potential customers.
The last use of blog content for social media is to write guest posts on other blogs.
Guest posts allow you to give valuable information to other bloggers.. It allows you to build up a relationship with another blogger. Which can lead to some great networking opportunities down the road.
There are many other ways you can take advantage of blog content for social media. Social media is an ever-changing platform that allows you to connect with your audience more personally. By providing useful information and sharing that information with your audience, you can help them connect with you and with one another on a more intimate level. The result is an increase in your audience and, ultimately, a boost in your revenue.
As you can see, there are a variety of reasons why you should repurpose blog content. Some of these reasons apply more to traditional websites than to social networks, but either way, the result is a more personalized experience for your readers. Ultimately, you want to provide your readers with high-quality content that can be found nowhere else. Once you do that, you can enjoy the long-term benefits of social media blogging.
LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.
Kathleen Illes, Executive Director | Rebecca's Dream
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