How Social Media Marketing Has Affected Today’s Generation

Compared to Generation-X and Generation-Y, Millennials are often referred to as the generation that is technology-obsessed, or perhaps gadget-obsessed. They are also the generation that has borne the full brunt of every conceivable social media platform that is now on the internet and have benefited from it. This technological advantage of millennials has given them a distinct jump in terms of job positions and communications.

As more people move away from PCs and towards mobile devices, this has had a massive effect on interacting and communicating with others. Tagging along to someone’s latest video on Facebook or visiting their social media network page to share their latest news is now seen as being slightly less intrusive than it once was. People are far more likely to share links to interesting and creative content that they find online. You can take advantage of this by getting in front of millions of people using social media sites such as YouTube. Your videos will instantly become a household name. As a result, you will see more people linking back to your website or blog and more people becoming interested in what you have to say.

With the rapid growth of social networking sites like Facebook, Twitter and YouTube, it is no wonder that marketers are turning to these platforms to reach their target market. The sheer numbers speak for themselves. Over 60% of new products this year will be introduced through social media marketing, according to a recent study by Frost & Sullivan. This represents a huge leap from the prior year of just thirty percent.

The explosion in social networking has created new opportunities for businesses of all sizes to get their products, services and messages out to an ever-increasing number of people. While these sites still have some catching up to do as far as getting advertisers and consumers. The savvy internet user is much more likely to use a social networking site than any other avenue of getting information today. How social media has impacted the generation today can be seen in the rise of sites such as YouTube, Vimeo and Facebook, to name a few.

However, many millennials tend to somewhat look down on past generations because of this technological advantage. Millennials don’t realize that while more than 80 percent of their generation take advantage of technology for every facet of life, more than 70 percent of past generations use this technology as well.

So when we say social media for dummies, this is merely a reference to either those who are almost non-techie or for those who have never done social media marketing before.

Social Media for Dummies 101: Which Social Media Platform Should You Explore?

Instagram

There are multiple social media platforms out there, and it can be overwhelming to decide which one to use. The important thing to consider is whether or not the platform will provide a good user experience, help your business grow quickly, be easy to use, and allow your customers and prospects to connect with you and your brand online. It is also important to consider the cost and potential drawbacks such as a lack of functionality and information.

It is the social media site to visually document how much fun you are having with your brand, product, or services, and how much you enjoy serving your customers. You even take selfies with your customers, products, and employees. However, you won’t find companies posting negative pictures of their brand and company because this isn’t conducive to gaining more customers. This social media platform is perfect if your niche or target market is high school and college girls, professional and amateur athletes, rich people, famous people, millennial professionals, and Taylor Swift’s cat. The site even has filters and cropping to make your visuals more appealing and professional. It’s the site that can turn Frankenstein into frankincense and be able to make it look appealing. Instagram is predicted to have a long shelf life because of its mobile-friendly interface that makes posting quick and easy. For something that’s only 4 years old, this is a social media force for the future and is a useful tool in social media marketing campaigns.

Facebook

Considered the most popular social media platform, social media for dummies may seem unnecessary to explain how this site works. In its purest form, it is a site to maintain long-distance relationships and to communicate with family or friends over long distances. It’s a site that’s usually used to catch up with lost time from former classmates, long-lost relationships of friends, or mothers checking up on their kids in college. This is the site that can do almost everything for your company: post any kind of content, likes, shares, comments, replies, and so on. However, this is not the site to spark controversy or debate about your brand, unless it leads to something positive. Like Instagram, you also don’t post negative pictures or other content that will make your brand negative in the eyes of customers. Likewise, you don’t erase anything negative posted by your customers because this is your chance to reply to these negative things, and it is your replies that matter, and not the ones from the customers. There is no end to the demographics of who uses Facebook. However, many millennials are starting to shun Facebook in search of a similar social media platform, given its wide use by past generations.

Instagram

It is the social media site to visually document how much fun you are having with your brand, product, or services, and how much you enjoy serving your customers. You even take selfies with your customers, products, and employees. However, you won’t find companies posting negative pictures of their brand and company because this isn’t conducive to gaining more customers. This platform is perfect if your niche or target market is high school and college girls, professional and amateur athletes, rich people, famous people, millennial professionals, and Taylor Swift’s cat. The site even has filters and cropping to make your visuals more appealing and professional. It’s the site that can turn Frankenstein into frankincense and be able to make it look appealing. Instagram is predicted to have a long shelf life because of its mobile-friendly interface that makes posting quick and easy. For something that’s only 4 years old, this is a social media force for the future.

Twitter

Twitter is the most popular social network available today. It has millions of users that log on each day and post status messages that range from the mundane (“I am going to have a quick meeting”) to the absurd (“I’m going to have a press release.”) Businesses can take advantage of Twitter’s plethora of business tools and applications in order to expand their reach new customers. However, suppose you are unfamiliar with how to use the platform properly. In that case, it is also possible for you to miss out on some important opportunities that could be waiting for you. Below are some of the things you should consider before you start using the Twitter platform to expand your business.

What Other Applications Should You Explore?

When you have decided which social media platform you will be using, it is important to consider other applications that can help you be more visible to your customers. Most of these applications are free to download and use, but you should explore the ones that are available to make the most of your time. You can also find applications that will help you interact with your customers, as well as those that will allow you to post pictures.

Asking Questions

Asking questions when you start to explore your new platform is important. For example, if you are new to Twitter, you may not know how to use the search function. Rather than diving right into a specific application, you should explore the different settings and options available to you so that you can learn which ones work best for you.

Exploring Your Options

Since there are many different ways to interact on this platform, it is important to explore your options. Some people prefer to post on their blogs while others prefer to use their websites. You can also choose to use other social media platforms, like Facebook, LinkedIn, and Digg, which allow you to share information among your friends. No matter what you choose to do, you must take the time to explore your options and become comfortable using the different features that each one offers.

As you can see, there are many different social media platforms that you can use to market your business. Which ones you choose depends on your budget, as well as what fits your personality. However, there are some things that you should explore. Suppose you’re looking for a way to connect with a large number of people. In that case, Facebook, Twitter, and YouTube are probably going to be your best options. Suppose you’re looking to advertise your business or service locally. In that case, you should consider going with an SEO company to promote your site.