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Videos and Digital Marketing May Make All the Difference

It is without a doubt that videos have added a new dimension to website and internet marketing. They have proven to attract and increase traffic to websites far better than the best article or content could ever do. However, the quality of videos can determine if your video marketing is successful or not.

Before you even attempt video marketing, take a gander at the following:

Make your explainer video explain clearly

Marketing

Marketing

When an explanation videos animation is subpar and the plot is boring, what’s the point of posting it online? The quality of your online marketing efforts will suffer as a result of the ridicule your competitors receive from their customers and the word-of-mouth advertising caused by your terrible explainer film. Any harm done to your reputation can be undone by only one poorly made film. If you don’t have the budget or connections to hire specialists to create the film for you, keep in mind that it represents your entire organization and everything it stands for.

Video Marketing Should Be In Line with Marketing Goals

If you’re marketing banana split ice cream, you don’t make a video about bananas. Your video style should suit and be specific about what you want to sell and how you want to sell it. For example, if you’re marketing complex products or services, black and white whiteboard videos that explain things simply but in detail can be highly educational and easily grasped by the viewer. On the other hand, animated videos are fun if kept short for simpler internet marketing.

Your blogging versus SEO

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Marketing

Search engine optimization (SEO) is already a proven way of internet marketing, and any video marketing you do will enhance your SEO campaign. However, when you emphasize videos and less on content, Google has a nasty way of de-emphasizing your relevance on search engine rankings for keywords. One way to combat this is by using relevant keywords in your videos’ captions; another is to regularly update your blog with fresh content like posts and videos. Moreover, start a blog for your company’s website immediately if you don’t already have one. Schedule weekly video uploads and article updates. Include a few of your target keywords in the body of each piece in addition to the headline. You should put your videos on your social media pages. More people finding your blogs and social media sites and clicking on the articles and videos there can boost your position in search engine results. You should expect to be among the top results for any keyword phrase related to your business. Inquire about website optimization from the SEO firm handling your digital marketing strategy.

Put your video where it can be seen

Marketing

Marketing

If all of your sites users can watch the movie at once, it will be well worth their time and will get their interest right away. You’re not going to get anyone to view your videos if you bury them on the third or fourth page of your website, on a lonely landing page, or in some obscure corner of your blog. If you want to succeed at video marketing, your video needs to be seen right away, preferably before any other content. If you’re having a website built or your current site redesigned, make sure the videos are prominently displayed.

Expand Video Marketing to New Frontiers

Marketing

Marketing

You might have a product that you usually market to people between 25 to 50 years old. Why not try making videos now and then to entice the 13 to 20 years of age? Or, if your product mostly targets women, try making a video to target the male niche. The possibilities are endless when you do video marketing.

Photo Credit | Flickr

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About Us

Our mission is to provide you with the tools and services necessary to improve your business results through social media.

Search Here

Face Images

Testimonials

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Andre snowden, President | ITBuilding Consulting

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Melissa Mullins, Marketing Manager | Hendsoldt Inc

We have worked with LSI Media since 2014 and we received many compliments on our website design and functionality. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them.

Jordan Ahmad, Direct of Business Development | FAITH Social Services

LSI helped Rebecca’s Dream create a well-designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing, and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Director | Rebecca's Dream

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Raj Lingam , President, IndraSoft Inc.