One of the most effective ways for independent travel agencies to expand their customer base and maintain the loyalty of their current clientele is through the implementation of a well-thought-out content marketing strategy. Content is essential to every industry, but those who cater to adventure enthusiasts stand to reap the greatest rewards.
Most individuals would rather know as much as possible about potential vacation spots and attractions before making a final decision. You can become a valued source of information for these clients if you provide content specifically tailored to their needs. The following are some tips for content marketing that independent travel agencies can follow to make their efforts more practical and realistic.
Make Travel Itineraries for Each Destination
Recommendations for travel destinations that highlight the best of a specific city, country, or region are sure to inspire wanderlust in your followers and customers. These itineraries are a great way to persuade people to plan a vacation. These manuals can take the shape of reports or brief e-books, depending on the depth of detail you need. You might choose to specialize in one aspect of famous locations in order to set yourself out from the competition. There are thousands of Paris itineraries, but comparatively, few emphasize cycling, literature, or cuisine.
Articles Should Be Submitted to Print Publications
Your travel agency content ideas are not required to be limited to digital marketing. There are many readers of print media, meaning there are many options to communicate with them. If you are promoting your location and are familiar with the attractions, businesses, and events that take place there, this strategy will work very well for you. You may, for instance, create an article about a local event that will take place soon, eateries in the area, or an intriguing neighborhood.
You could want to think about sending your work to local newspapers, free weekly magazines, as well as regional and local travel magazines. You can enjoy the benefits of being published both online and in print if you submit your work to one of the numerous print journals that also publish online editions of their publications.
Create a Travel Podcast
The consumption of podcasts is consistently gaining more and more fans. Using podcasts, you can communicate with listeners who tune in when they are traveling, working out, or performing tasks around the house. You can talk about places to go and things to do, and maybe even interview people who live in the area.
Interviewing locals in other regions of the world, who may share their knowledge of local history, food, animals, outdoor activities, and other specialties, is something you can do in addition to presenting your own opinions and experiences from your own life. Creating a podcast also provides you with a channel from which you may direct traffic to your website. It is currently more straightforward than ever before to launch a podcast.
Put up status updates on Facebook and Instagram Stories
Over the past few years, stories have become increasingly popular on both Facebook and Instagram. Makers first introduced this feature on Snapchat; hence, if you maintain a presence on that website, you may also use this fantastic option. You can generate only viewable content for a single day through the use of Stories. The sense of immediacy that it exudes is one of the factors that contribute to its allure. Stories also have greater visibility than regular posts on your timeline, allowing you the opportunity to interact with a more significant number of followers.
When creating material related to travel, it is essential to highlight memorable photographs. When you employ Stories for your company pages rather than your ones, you will benefit most from them. Engaging users with Facebook’s Stories feature will assist generate traffic to your company’s page.
In-the-Moment Coverage of Breaking News and Events
It’s a good idea to provide a mix of timely and evergreen information on your website, whether you do it through blog posts, videos, podcasts, or other forms of social media content creation.
Certain attractions are guaranteed to remain popular at any given location. You can, however, provide a significant service to travelers if you cover the most recent news, trends, and problems in the travel industry.
- Celebrations and festivals are still to come, including upcoming holiday festivities, film and music festivals, carnivals, and other events.
- When we talk about microtrends, we’re referring to the kinds of food, music scene, and shopping that are becoming popular in a specific city or neighborhood.
- Fears regarding the likelihood of a territory being affected by natural disasters, violent crime, or political unrest. If you give potential travelers accurate information, you may frequently set their minds at ease and encourage them to travel.
- People certainly pay attention to the news and want to ensure that it is safe to visit an area before they schedule a trip there, even though this may be deemed “negative.”
- The most recent bargains in the realm of transportation. People are always interested in finding out where they can get the best deals on transportation fares, particularly air fares and other transportation fares, which continually change.
Collaborate With Prominent Individuals
You may increase your travel-related material’s attention by collaborating with famous bloggers, YouTubers, and social media influencers. To be considered an influencer, one need not necessarily be someone who works in the travel sector. It might also be a person who is a local celebrity (for example, an actor, musician, chef, or artist) in the area in which you arrange trips, or it could be a person who has authored a book about the area.
It is good to connect with someone and look for methods to partner with them so long as they are not a direct competitor of your business.
- Establish relationships with travel bloggers on social media platforms like Facebook, Twitter, and Instagram.
- Interview people for your blog, video channel, or podcast, then post the results.
- Make arrangements for shoutouts. Because they will be speaking in your company’s name regardless of what they say, it is imperative that you pick influencers that are a natural fit for your product or service.
- Take, for instance, the option of having an influencer take charge of your Instagram account or YouTube channel for a single day.
Maximize Your Success With Email Marketing
If you do not have an email list, you are passing up one of the most effective ways to communicate with your existing customers and those who might become customers in the future.
If you currently have a list, you should consider taking some actions to grow it and make it more responsive to your needs.
- Install a sign-up box on both your website and your Facebook page.
- Maintain a consistent distribution schedule for a newsletter.
- In the emails you send out, include links to the videos, blog pieces, and other content.
- Make available your members’ exclusive coupons and savings opportunities.
Publish content that users generated
You may create a win-win situation for you and the general public by soliciting content contributions from your followers, subscribers, and consumers. People frequently document their experiences with photos and videos when they go on vacation. Why not ask them to publish some of these on your pages and encourage them to do so? It is often more intriguing to look at photographs taken by ordinary tourists than the more common generic photographs of well-known landmarks and attractions.
Facebook, Instagram, and Pinterest are three excellent platforms for sharing material created by users. Additionally, you may put it to use on your website. It is always possible to persuade people to participate in an event by holding competitions to determine the finest images or films. In addition to visual content, you may also ask users to publish their thoughts and reviews regarding various hotels, restaurants, and tourist destinations on your website. When it comes to user-generated content, the only precaution you need to take is to remember that you will need to spend some time policing it.
Travel Agency Content Marketing: What Can Be Your Edge?
Advertising can rapidly increase your website’s traffic, but if you stop funding the ads, they will cease to bring in any new customers. When compared to content marketing, PPC advertising involves less initial work but takes more time to get off the ground. A paid digital advertising campaign will take more time to develop than a single blog post or video, and it may only bring in a modest number of visitors in the first month.
Even if you forget about a position for months or years, you’ll still receive visitors, and that traffic will expand as you add additional material. In comparison to paid digital ads, travel agency content marketing has a considerable benefit because it may be disseminated freely and linked back to other websites and social media postings. Paid advertisements, on the other hand, only show up once.
Credibility and authority
An effective content library can persuade search engines that you are an authority on a given subject, boosting your site’s chances of showing up on the first page of results for targeted keywords. Your credibility as a source really shines through to your clients. Travelers worry about making arrangements with an unknown party online. They need assurances that you are not a fake and will look out for them. Customers are more likely to book with you if they visit your website and find what they’re looking for there.
Set the stage
Any material you generate should target your audience and reflect your brand. Before developing material, establish these two regions.
A one-word term like “travel” puts you in competition with industry giants. Your material should rank high in your target market’s searches for industry information. Keywords help search engines understand your page’s topic and who to show it to. Competitive keywords like “vacation” are hard to rank for. Choose three- to five-word phrases that relate to your brand. Build your content marketing approach on long-tail keywords. Your content library can grow keywords. If you don’t know what long-tail terms to employ, undertake keyword research.
That’s advertising, not content marketing. Ask yourself what your clients need. If your firm specializes in luxury family vacations, consider what a well-off mom may search for while planning a trip.
Many entrepreneurs initially develop their material. If you’re short on time, you can hire writers. Some agencies handle content strategies.
Search engine optimization is like nailing gelatin to a tree. No one knows how Google chooses top results, and the rules vary with updates. Follow SEO (search engine optimization) best practices, develop the most acceptable content for your readers, and trust that search engines will notice it.
Your material gives your social media profiles fresh fuel, which can drive leads to your website. Encourage suppliers, contractors, and colleagues to connect to or share your content. Facebook and Google Ads can help you sell anything you’ve authored. Make sure the page contains a call to action and encourages email signups.
Your efforts in attracting visitors to your website will be in vain if you cannot keep them. Ask website visitors to join your email list or follow you on social media so you can keep sharing helpful material. A prize lottery or free travel planning tool can help expand your following.
You may also construct remarketing ads to remind visitors of your business and promote forthcoming trips.
Digital marketing for travel agency is more time-consuming and has a slower return on investment than digital advertising. Good material published on a regular basis will attract readers and viewers without having to shell out money for advertising. Think of the terms your potential customers would use to find your product. Create informative pieces that define these words. Promote your material on social media and ask for backlinks. The search engines will soon see your site as credible, sending you free traffic.
When it comes to promoting your travel business and website, these travel agency content marketing methods can make all the difference. There is much more to travel agency content marketing to consider when promoting your business. We’ve only scraped the surface and uncovered the tip of this enormous iceberg. Contact us at LSI Media if you need help getting your travel business out there and providing your consumers with directions, so they don’t have to waste time trying to figure out where you are.