The process of using LinkedIn for business marketing is to create connections, generate leads, boost brand recognition, cultivate business relationships & partnerships, share content, and drive traffic to your website is referred to as LinkedIn Marketing. LinkedIn is now an integral part of many successful businesses’ marketing strategies because of its effectiveness in extending professional networks.
When you use LinkedIn to market your business, you gain access to numerous of useful features, including analytics, connections, and brand building, to name a few.
Benefits of LinkedIn Marketing
Present Target Audience
Since everyone on LinkedIn is there for business communications, your B2B Marketing target audience is right there, eager to see what you have to offer. Unlike Facebook and Twitter, professionals use LinkedIn for interactive communication when developing their brand and credibility. Since LinkedIn does not use an algorithm like Facebook to determine what appears in your connections feed, your content will be more visible. Furthermore, LinkedIn users are concentrated on career opportunities and can not easily be distracted.
According to Regalix research from 2015, 81 percent of B2B marketers use LinkedIn to introduce new products or services. That’s more than the amount of Twitter, Facebook, and YouTube. The first indication that your LinkedIn presence is successful for a new product launch and operating in the target market is the ability to provide a return on your investment.
LinkedIn was created to assist industry professionals in being acknowledged for their contributions and achievements. It’s the ideal setting for you to share your success story, promote your brand, and network with experts in your field. You may explicitly reach your target audience with the content and maintain active contact with them since they are there. This strategy will help you establish yourself as a thought leader in your profession. Trust will develop naturally, and your reputation will rise, allowing you to stand out from your peers.
Keep Long Term Business Relationships
Sharing content, exchanging messages, and engaging with other professionals will help you maintain your brand’s consistent identity. Today’s business climate is reliant on time, and it has become a commodity. Instead of arranging meetings and planning successful presentations, you can use your LinkedIn profile to streamline the process and save time.
LinkedIn draws in leads like a magnet. According to Hubspot, it is 277% more likely to turn communications into leads than Facebook and Twitter. According to Green Web Marketing, failing to improve the company’s online presence can be fatal, so you can thoroughly optimize the company and its profiles using appropriate keywords for the products and services you provide.
Why You Should Use LinkedIn For Your Business
LinkedIn is less about selling or promoting your goods and services compared to other social media sites. Spamming, apparent hard-selling, and overtly pushing your company are all frowned upon on LinkedIn. This is why developing a platform-specific marketing plan is important. Since the network caters to a completely different demographic, LinkedIn marketing necessitates a unique strategy to achieve its desired results.
How To Use LinkedIn Marketing For B2B Marketing
Customize Your Public Profile
Public Profile URL – Personalize your profile URL by going to View Profile, then Edit Public Profile and URL. If another LinkedIn user hasn’t already taken it, you can change your URL to whatever you want, such as your first and last names or your company name.
Linkedin Background Photo – Add an on-brand background picture to your LinkedIn profile to give it more personality. Keep in mind that LinkedIn is a professional social network, so pick a picture that reflects that. LinkedIn recommends a background picture with 1584 x 396 pixels and files size of less than 8MB in JPG, PNG, or GIF format.
ProFinder Badge – Consider adding a ProFinder Badge, which is used by LinkedIn’s ProFinder to recognize freelancers. This program connects contractors with project managers in need of assistance. A ProFinder badge can be shown on a freelancer’s profile to show potential clients their talents, experience, and recommendations.
Add Links To Your Portfolio – Your LinkedIn page will include links to your portfolio and social media accounts. You can also increase clicks by including links in your content and business information. This feature allows you to direct traffic to particular areas of your page by drawing more attention to them.
Be Recognizable – Visitors to your LinkedIn profile should identify it as yours the moment they see it. Ensure that your profile’s name, headline, and other basic identifiers are readily viewable to any user. This is a perfect way to make your profile easily recognizable and on-brand with your other marketing material. Make sure these elements are consistent with your brand, complement your other marketing materials, and are special to you.
Setting Up Your Business Page For Linked Marketing
On LinkedIn, your company’s voice is represented by a LinkedIn Page. It allows members to learn more about your company or school, as well as your brand, goods and services, and job openings. You must have a LinkedIn Page to communicate with members as an entity on LinkedIn. Only desktop users can build pages right now.
Click the Work icon in the top right corner of your LinkedIn homepage.
Click Create a Company Page. You’ll also select this option to create a Page for a school.
Select the Page type you’d like to create from the following options:
Medium to large business
Educational institution (school or university)
Enter your Page identity, Company or Institution details, and Profile details information.
Check the verification box to confirm you have the right to act on behalf of that company or school in the creation of the page.
Click Create page.
If you do not get an error message, select “Start building your page” to customize.
LinkedIn Marketing Tips and Strategy
According to Warrington web design experts, LinkedIn has emerged from the crowd as a critical and strong business tool for any brand looking to invest time and effort into. When used properly, LinkedIn will assist brands in generating leads and promoting their businesses through both social alerts and business-to-business interactions. Since LinkedIn has been the most successful forum among business owners, having a good LinkedIn marketing strategy is an integral part of modern business strategies.
In comparison to other social media sites, LinkedIn has higher overall importance. According to a 2015 survey, LinkedIn had surpassed Facebook as the preferred forum for business-to-business (B2B) interactions. According to statistics, 41% of business marketers say LinkedIn is their favorite forum for conducting business. In contrast, LinkedIn is the preferred social media site for 21% of the company. Our LinkedIn Marketing Warrington team claims that a LinkedIn marketing campaign is crucial to a company’s online success because of these statistics.
You must be deliberate in order to generate leads from LinkedIn. Leads don’t just appear in your inbox. They employ you. The most successful approach is to transform your organization or business website into a lead generation page. This is a 180-degree turn from the traditional company website, which displays simple company details and facts. After all, who reads that? Your LinkedIn company page acts as a conduit for LinkedIn leads to access your company’s official website.
Set Your Goal
Your final goal will determine the type of content you publish and how you distribute it on LinkedIn. That is why identifying your priorities at the start of your LinkedIn marketing campaign is important.
Know Your LinkedIn Audience
It’s time to identify your target audience once you’ve established your marketing objectives. This is a condition for establishing an effective LinkedIn marketing campaign. Along with identifying your target demographic, it’s important to have a detailed understanding of your current audience. Understanding who the target is and what they want is key to a successful LinkedIn marketing campaign.
Plan Out Your Content
The LinkedIn content platform can be a powerful tool for increasing traffic to your website, building a following, generating leads and establishing brand authority.
The following types of content perform well on LinkedIn:
Articles on thought leadership
News and research from the industry
Telling a story
Tips and how-to posts
Case studies are used to illustrate a point.
Presentations, videos, and slides
Once you’ve come up with a few marketing ideas to hit your target audience, create a content calendar and stick to a regular publishing schedule.
Be sure to schedule content around important dates for your business and market, such as product releases.
It’s crucial when you write. Since most LinkedIn users are at work, content shared on a weekday is far more likely to be seen. Even don’t post on Friday afternoons.
When you are creating your profile, ensure that the title is appropriate. It should be short, catchy, and related to your industry. You should upload some relevant content about your products, services, website, and contact details, such as articles or press releases. The most important thing is that you must display your links in your LinkedIn profile. The first four links in your LinkedIn profile are your connections, which are helpful in your LinkedIn marketing.
By now, you might have realized the value of social networks in marketing. So, you should know how to leverage the platform for you to reach the influencers. You can use online marketing tools and websites like LinkedIn, Facebook, Twitter, YouTube, and more to develop your online marketing strategy. There are many marketing tools available on these social networks, such as apps, websites, and e-publications.
After you have understood your audience, the next step is to identify your targeted customers. These individuals may be connected through friends, colleagues, and online contacts, and they may be members of professional organizations. Suppose you can gather enough data about your customer base. In that case, you will create a profile for your company page and build a network of connections. After learning these tips on LinkedIn marketing, this approach will help you identify potential customers by identifying those who will benefit from your products and services.
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