Social Media Research is a Must for Social Marketing
It’s one thing to open social media research platforms for your brand exposure, post content, and engage customers with comments and replies. It’s another matter to do proper social media research to see if your brand is getting proper exposure. You get more traffic to your sites and get the upper hand over your competition, or vice versa.
You need to consider if your social media marketing is doing more direct advertising and posting rather than understanding what your target niche market wants. It’s one thing to generate more leads, but it’s another matter to come up with clever hashtags to create more followers so these followers can create even more followers and share your brand and generate even more leads. Thus, you need good social media research skills to analyze trends and topics for your brand.
Facebook isn’t essential to your success; it also is for your competitors. You can’t make profiles, have liked, click like, and share. Your competition is doing that as well. You need to do a graph search that compiles information based on phrases about your brand and displays popular posts, topics, and users related to these keyword phrases. You can also do this with the competition to see how they rank. You also need to study and analyze how groups are doing in sharing posts, pictures, and other feeds and content. You also need to be able to track their comments to understand better what appeals to them.
Brand Exposure and Social Media Must Support Each Other
You get high-quality results by only using low-quantity and low-quality posts. Some tweets are often no more than 2 sentences long and often in broken English if used. And yet this is the unofficial favorite social media site of millennials since it gives them 24/7 coverage among social media platforms. Like the tools used on Facebook for graph search and group analytics, you can use a Twitter analytics tool to gather and analyze important information, such as hashtag usage, most-retweeted posts, most mentioned posts, and post replies to posts.
This is the network of choice (or default) for professionals, and this is often the site for studying B2B and the competition. You can do brand exposure by gaining connections to groups or circles, and these circles allow companies to connect with their customers. You also need to watch feeds and active topics and analyze the demographics of the customers provided by circles so you can post the most compelling content for them.
The Cornerstone of All Brand Exposure is Improved Customer Service
Brand exposure also means great customer service and connecting with customers.