When we think back to Amazon’s Marketplace launch in 2000, we’re always amazed by how many people it helped become full-fledged eCommerce entrepreneurs.
Amazon has clearly been a driving force in the rise of eCommerce, from stay-at-home parents with small businesses to household names that consumers have come to know and love.
With the steady rise of Amazon SEO as a successful marketing engine for reaching buyers, the Marketplace now boasts of having more than 2.5 million sellers worldwide.
While there is no denying that Amazon is a lucrative platform for salespeople, competition is at an all-time high. Entrepreneurs must go above and beyond to stay ahead of their competitors by utilizing the greatest Amazon product available.
Most people believe that a full Amazon SEO Guide can’t be taught in just one post. After all, SEO is a difficult game to master, especially in a competitive eCommerce industry. This article is a step-by-step guide to understanding how Amazon’s search engine works and how to create an effective Amazon SEO plan for your company.
BASICS OF AMAZON SEO Getting To Know Amazon SEO And Its Functions Inside the Amazon Platform
“What is Amazon SEO?” most new sellers wonder. “Amazon SEO optimization, by definition, is the act of increasing the overall quality of an Amazon webpage in order to boost its visibility and drive significant traffic to the platform. Businesses can use Amazon’s A10 Search Engine to rank higher and sell more products. Amazon A10, indeed, is a powerful tool for staying ahead of the competition and making things bend your way, but only if you use it strategically.
The majority of new entrepreneurs compare Amazon’s marketing tools to Google’s, with some claiming that Google’s search engines are still more efficient than those used by Amazon. Of course, this is untrue. In a 2016 Bloomreach report, 55% of consumers spend more time looking for products.
Entrepreneurs that are familiar with Amazon’s SEO technique will see big results. Consequently, because of this strategy, their brand moves up to a higher page ranking in the Marketplace’s search results. Which will result in an increase in the number of conversions.
Let’s take a look at how Amazon SEO’s basic tool, the A10 search engine, works to accomplish this achievement. Getting To Know the A10 Search Engine from Amazon. The Amazon SEO technique heavily relies on the A10 search engine.
Amazon A10, an Amazon subsidiary based in Palo Alto, California, developed its search engine technology to help customers find the most relevant products on the Amazon platform All sellers regard the A10 search engine to be the brains behind the entire SEO process, therefore understanding how the A10 algorithm works is critical.
Amazon’s ultimate goal is “money per click,” hence the A10 search engine’s cognition is heavily focused on that. Every time a customer looks for a product on the platform, the best potential selections from the Amazon catalog must be matched, boosting the chances of sales and revenue.
Now that you have a basic understanding of Amazon’s technology, it’s time to learn how the A10 search engine may help you boost your product ranks on the site.
There are two essential ranking factors with AMAZON platform As a new Amazon entrepreneur, it can be overwhelming to consider how your products will rank higher on the Marketplace. You will face fierce competition and an ever-changing A10 search engine algorithm, which is why most businesses hire an Amazon SEO consultant for assistance. While there are no exact ways to pinpoint how Amazon A10 targets customer queries and results at the moment, there are hints that can help make your products more visible.
After all, the A10 search engine is an intelligent tool that you can use to your advantage when matching your products with the right customers. The ranking factors in AMAZON SEO include:
- Selling high-quality products at a rapid pace, and
- Mastering the keywords in AMAZON
Factor #1: Sales Velocity
Amazon uses sales velocity as a metric to reflect how quickly a product sells on the Marketplace, and it’s used for more than just informing merchants about their performance. The relationship between sales velocity and Amazon SEO is simple: the more money you make on the Amazon platform, the higher your ranks will be. If you build a compelling sales resume for Amazon, it will gladly give you a little extra consideration.
Apart from developing an efficient SEO strategy, starting pay-per-click (PPC) advertising campaigns, assessing product conversion rates, and enhancing customer reviews can all help boost sales velocity. Some well-connected entrepreneurs form a network with other Amazon sellers in order to collaborate and assist each other’s enterprises through “referral marketing.”
The ability to determine and increase sales velocity rates is critical to your Amazon success. Consider investing in these effective tactics if you want to create a splash on the platform.
Factor #2: Keyword Mastery
Amazon keywords are critical to the SEO process. They are Amazon SEO tools that assist your eCommerce business in connecting with your audience on the platform based on what they are searching for. How will the A10 search engine understand your products and boost them to the top of the platform’s search results page if you don’t use the right keywords? A10 is a clever piece of technology, but it won’t know what your product is unless you communicate with it in the appropriate language.
To begin, consider the following recommendations for optimizing your Amazon keyword usage:
- Choose and focus on your target audience. The first step in selecting the best SEO keywords is determining who you want to reach. Determine and concentrate on your target audience. The first step in selecting the best SEO keywords is determining whom you are attempting to reach. Are you in the business of selling health and fitness supplements? Then, instead of using general keywords like “gym” or “fit” on your webpage, try targeting relevant keywords for the fitness market.
- In product listings, include your keywords. To rank highly in Amazon searches, carefully selected keywords should be included in all product listings. Keep in mind that you only need to use a keyword once to rank higher. If you use the same keyword repeatedly, you are wasting word space that could be used for other keywords.
- Discover how to use backend keywords. Backend keywords are simply keywords that customers cannot see on the platform. If you already have a long list of keywords and don’t want to include them all in your listing, you can use them as back-end keywords instead. This way, you’ll be able to rank for more searches and increase your lead generation.
Using these common strategies can benefit the A10 search engine to be more informed about your brand, and consequently put it on a higher spot on the platform to connect with your clients.
Optimizing Product Listings (Part Of Amazon Strategy 101)
By the time you get to this section, you should have a good understanding of the Amazon SEO process, its primary functions, and its overall impact on your eCommerce business. As previously stated, the secret ingredients to platform success are quality and relevance. The best way to get things started is to create the best possible product listing on your webpage.
Increased click-through rates (the number of people who click on your listings) and conversion rates result from an optimized product listing (the number of people who purchase your products). To accomplish this, you must be able to write excellent sales copies, take high-quality product photos, and launch an outstanding PPC campaign.
We’ll take a close look at each strategy and go over the specifics of how you can improve your listing capabilities.
Strategy #1. Crafting A Kick-Ass Amazon Sales
Copy Without a doubt, an effective sales copy is one that persuades. Sales copy on other platforms may be ineffective for consumption because customers dislike salesy language. It’s a different story on the Amazon Marketplace. Because your target audience is eager to purchase products in real time, a well-written sales copy can mean the difference between you and your competitors.
An optimized sales copy should typically include the following key elements:
1. A. Product Title
The product title, as the first piece of text your customers will read on your product listing, should be straightforward and contain the most important information about your item. Amazon Seller Central has published Style Guides to assist sellers in better structuring their titles, and a well-crafted title typically provides the product’s unique characteristics and benefits.
While product titles vary greatly depending on the type of product being sold, entrepreneurs typically include the following information:
- Product Classification
- Dimensions and quantity
- Trademarks or patents (if necessary)
- Model type and model number
- Power output specifications
Further, it’s important to note that each product type has its own Amazon title formula, so you can’t just mix and match these details on your title. Amazon, for example, recommends the following templates for these popular product types:
- Brand + Model Name + Model Number + Size + Product Type = Kitchenware
- Brand + Model Name + Product Type + Color = TV Sets
- Brand + Model Name + Size + Product Type + Screen Type = DVD Players
- Brand + Product Category + Sex + Metal Variation + Shape + Material + Product Type = Jewelry
- Brand + Product Type + Platform Type = Video Games
By optimizing your product title, you will immediately capture your customers’ attention and increase the likelihood of your business producing sales.
1. B. Product Description
- Because Amazon is entirely online, the only way for entrepreneurs to make a sales pitch to customers is through a detailed product description. Consider it an opportunity to persuade customers with the right words at the right time for their purchase decision. Here are some Amazon SEO tips for optimizing this section of your product listing:
- Do not rewrite. A well-written product description does not simply repeat what is written in the product title, but expands on it and makes the benefits the focus of the text.
- Narrate the product’s background. If you want to take it a step further, you can tell the story of how the products came to be. It is a real-life product testimonial that offers a unique perspective on why people need it in the first place.
- Make it easy to read. Customers on Amazon dislike reading long blocks of text, so make your product description as brief as possible. We recommend keeping each paragraph to three lines and separating them with the line break HTML code.
Make use of Amazon SEO tools. The product description tab offers a variety of tools, including the ability to insert bullet points, lists, and bold/italicize/underline text. Utilize these tools to make your descriptions stand out.
Product descriptions allow you to communicate with your target audience. Why not take advantage of them?
1. C. Bulleted items
Bullet points are yet another effective way to persuade your target audience to purchase your product. In fact, most Amazon customers prefer to read concise bullet points rather than lengthy descriptions. As a result, it should come as no surprise that they contribute positively to a company’s conversion rate increase.
We’ve compiled a list of things you can do to write bullet points that convert:
Outline. It is your responsibility as an entrepreneur to ensure that bullet points differ from your title and description. Instead of being direct or telling a story, create a clear outline of the product’s best features.
Concentrate on one benefit per bullet point. Writing an individual benefit per bullet is an excellent way to entice your audience. For example, instead of writing “Easy to use, high quality” in a single bullet, divide it into two for better readability.
Be aware of your limitations. Because Amazon product listings have a character limit of 200 characters per bullet point, make sure your highlights are concise while still containing vital information.
When a product listing has a formally structured and compelling set of bullet points, it always has an advantage over other listings on the platform.
Strategy #2. High-Resolution Product Photos
Because consumers are typically drawn to visual images more than other types of material, high-quality product photos are valuable visual information that Amazon businesses may supply to their customers. Despite this apparent truth, the vast majority of sellers on the site continue to underestimate the importance of product photography in getting good outcomes.
Taking images of your Amazon merchandise isn’t the only thing that counts as good product photography. It employs a variety of strategies to highlight your items and make a statement to your target audience.
To do so, keep the following suggestions in mind:
2. A. Take high-resolution photos with the appropriate illumination.
Consider buying a high-resolution camera before you begin taking photos of your products for the best image quality. The most important purpose of product photography is to guarantee that each product is presented in the best possible light. If you take blurry or poor-quality images, you risk losing customers.
Definitely, a good amount of illumination on your goods is also vital. Natural light with generally soft tones, or artificial lighting with reflectors and lightboxes, are used in the majority of high-quality images. While the right lighting varies on the things you have, the end goal should always be to improve the appearance of your products for your audience.
2. B. Make the background white.
The majority of product images on the Amazon platform are taken against a white background for obvious reasons. It removes all potential distractions and lets the camera focus entirely on the product.
A white background can also provide professionalism to your product listing, which is advantageous because Amazon customers choose aesthetically believable photographs as their primary selection.
Further, it’s also worth noting that not all products appear good against a white background. Some products are more aesthetically pleasant with a naturally light backdrop, as indicated in the previous section. Experiment with your product photos and different settings until you find the best result.
2. C. Take images from various perspectives.
It is your obligation as an Amazon entrepreneur to take your clients by hand and give them a visual tour of your product. Assume the role of a museum tour guide. Because your audience won’t be able to directly feel or touch the object, another way to persuade them is to take many images from various angles.
As experts suggest, these photographs should reflect both the external and inside appearance of your product. Take images of your products from afar, up close to show the material used, and when worn, for example, if you’re selling sports equipment on Amazon Marketplace.
Product photography is critical to mastering how to perform SEO for Amazon products, according to the most successful Amazon entrepreneurs. While there are a variety of approaches to taking suitable product images, taking high-quality resolution photos is a great place to start when it comes to optimizing your listing.
Strategy #3. Avoid These Common Amazon SEO Boo-Boos
As we near the end of our Amazon SEO Guide, you should have all of the information you need to assess the A10 search engine and improve your product listings. You should be aware, however, that other aspects of the Amazon procedure are frequently overlooked by businesses. They may appear small at first, but they gradually have a negative impact on the sales success of an Amazon firm.
The following are some of the most prevalent SEO blunders made by Amazon business owners:
Your product inventory is mismanaged by you. The goal of Amazon SEO is to boost your brand’s visibility on the marketplace so that customers can buy your products, but it’s pointless if you don’t manage your product inventory process. You want to prevent overstocking or understocking your inventory because both will result in a bad client experience.
Your SEO strategy isn’t working. It’s one thing to come up with the best Amazon strategy, but it’s quite different to keep it going. Because they fail to execute techniques to keep the SEO process efficient, the majority of Amazon merchants are swiftly dethroned. To begin, either keep track of your progress on a regular basis or consider initiating an Amazon PPC campaign to increase your visibility on the Marketplace even more.
You haven’t gotten used to the A10 Search Engine yet. Despite the fact that Amazon’s A10 search engine is extremely intelligent, its algorithm is still evolving. These alterations irritate Amazon entrepreneurs, causing them to abandon their SEO efforts.
You aren’t doing any market research on your rivals. Despite Amazon’s severe competition, just a few astute entrepreneurs analyze how their competitors are doing on the platform. This strategy comes in handy when you’re trying to uncover flaws in their product listings and filling in the gaps on your website. Competitive research is one technique to strengthen your product listing if you’re looking for ways to increase Amazon SEO.
You’re scribbling false data. Writing incorrect information on your product listings is one of the worst blunders you can make when it comes to SEO. Because you are attempting to defraud customers on the Amazon platform in order to earn a profit, this deceitful approach will only ruin your business reputation.
Nothing is being done to assist you. The majority of new Amazon sellers believe that they can design the finest SEO strategy on their own. You can strive to do everything, but it will come at the expense of other aspects of your company.
While there isn’t a magic formula for the perfect Amazon SEO strategy, taking the time to learn the basics of the process is already a big step in the right direction.
It’s not going to make you an Amazon SEO expert right away, but we hope this SEO masterclass gives you the tools to start on the right path. Be ahead of your competitors with LSI Media’s SEO-focused content marketing services, as we help you deliver a better customer experience. Surely. you’ll earn many powerful backlinks and make your customers happy at the same time, which is great for your business! Take advantage of our SEO-optimized content marketing strategies. Reach out to LSI Media’s sales team today.