How effective are Facebook ads in 2020?

Despite the fact that COVID-19 presented some uncertainties. Facebook’s ad revenues will grow by 4.9 percent in 2020, according to estimates. As of 2021, Facebook ads will cost an average of $18.68 per action, according to the company (CPA). The cost of reaching your target audience on Facebook is now more expensive than it has ever been.

We are all aware of the impact social media has had on small to large-scale businesses. It has prompted the majority of entrepreneurs to spend more money on Ffacebook ads. This means that smaller businesses must take this opportunity. Until larger corporations begin to show a similar level of interest.

The first step would be to adapt to change and establish that set of attitudes to the world of marketing.

Comparing Old Marketing: Strategies vs. New Marketing

Marketing

Watching or listening to television commercials diverted people from their daily activities. Advertisements of this type have an impact on everyone who sees or hears them.
 
Businesses of all sizes use similar methods to promote their brands and businesses. Despite this, the marketing world has changed over time. Business owners turned their attention to advertising on Facebook. They also turned to other social media platforms.
TV and radio ads are still active today. But it does not have that kind of impact as Social media marketing does. Everything is different. Most people today are always hooked on their phones.
 
As of March 5, 2019, 69% of U.S. adults use at least one social media site. The average American Internet user has 7.1 social media accounts. 88% of American 18- to 29-year-olds use social media, and this is a fact.
We have all moved away from the traditional television commercial. This is what we refer to as “Outdoor Media”. It includes social media sites such as Facebook and Instagram.
 
If you own a business, you must understand your target market. Your target market should be like your customers’ needs and preferences. There is a great deal to learn and comprehend to create a win-win situation for both you and your audience.
Many entrepreneurs built their businesses from the ground up to become multi-billion-dollar companies. How did they do it?
 
They spent almost all their capital on social media platforms. Platforms such as Facebook and Instagram. This is where they advertise commercial products and services.

Stratagem for FB Advertising

Search Facebook Ads

Facebook is still the most preferred portal for 97% of businesses to run different types of ads.

Facebook advertising guidelines:

  • Know your target audience – You must know your target people, be specific or general about who you want to target.
     
    Because Facebook ads have the ad targeting feature. You can target specific people who are most likely to make a purchase as a result of your advertisement.
     
    People who fit that description.
     
    Ad targeting on Facebook today allows you to target your ads much more than you could with PPC in the past. You can display ads to interested users in your product or service only.
  •  Location: Depending on your business, you can target which city they live in or country. If you have chosen the location, you may want to consider the closest neighborhoods. This can give you new customers or prospects.

  • Age; Know their age; it is important to know the age of your target to be able to know if they are buying or not.

  • Interest: Depending on your users’ “likes” and how often they use Facebook, this program to spot possible customers or clients.

  • Demographics; You may also add their level of education, statuses like a relationship or target social media people similar to your real customers.

Targeted Audiences:

 
If you know how to re-market your ads, this can be a life-changing strategy for you. It is simple. All you have to do is add those people who have reacted with your business profile in the past. There are tools you can use to leverage your business and help you with FB ads. You may use Facebook pixel, which will help you get leads. These are leads who came across your page, and they have an idea of who you are.
 
Custom Audiences, also known as “remarketing ads,” can transform your Facebook advertising strategy.
 
These types of advertisements are for the members of your audience. The audience who have before interacted with your company.
 
It’s possible that they’re former or current customers. it is a fan of your Facebook page or someone who has visited your website recently.
 
Tools like the Facebook Pixel can give businesses a “second chance”. To win over prospects who are already familiar with their brands. As an example, you can use your email list and other data sources to create a Custom Audience.
 

Lookalike audiences

 
Using lookalike audiences, businesses can target prospects who are like their existing customers. It is possible to target a Facebook audience that is like your most loyal customers. Or like the people who have before engaged with your ad campaigns. If you’re raising awareness among your target audience, lookalike audiences are ideal.
 

Pick the right types of Facebook ads

 
Businesses are also spoiled for choice. Aside from having an almost limitless array of advertising targeting options. This is when it comes to the types of advertisements that they can produce.
 
It is possible to choose between three different types of Facebook advertisements:
  • carousel ads
  • video ads
  • story ads

Organize your advertising creatives.

 
It’s likely that you already have some ad creatives and eye-catching product photos in your arsenal.
 
Don’t neglect entertainment value
 
Any advertising campaign that is boring will fail, and Facebook is no exception. The more entertaining your advertisements are, the less they appear to be advertisements. Make sure your campaigns, whether they use humor or imagery, are dynamic and fresh.
 
Use video if possible
 
The video content boom is unstoppable right now. You can use videos to increase your advertisement’s awareness and capture users’ attention. By following the implementation of its algorithm change. Facebook encouraged businesses to invest in video content.
 
Consider a video ad as a mini commercial for your company’s products or services. Video has the ability to halt scrollers in their tracks, regardless of their industry. On Facebook, video advertisements have increased the number of downloads and in-app purchases.
 
Make sure your call-to-action is compelling
 
While it’s great to engage with your audience through your Facebook ads, the goal is to get more clicks. If you want to get those clicks, you’ll need an effective call to action.
 
Track and test your Facebook advertising campaigns
 
Before launching into your advertising strategy. You should become familiar with how Facebook works.
 
It is true that there is a learning curve involved.
 
There are so many metrics and variables to track. Do not blame the marketer for feeling a little overwhelmed at times.
 
Exactly, for this reason, we recommend that newbies start with smaller test campaigns. This is before spending their entire budget.
 
Under Facebook’s guidelines, you can either set a budget. You can also have your ads served based on deemed “optimal” engagement.
 
It is possible to deplete your budget if there are no restrictions on your spending. When it comes to budgeting, there is no “right” approach.
 
The platform’s reporting capabilities are yet another important piece of advertising on Facebook. Based on what you can track on Facebook, it becomes detailed once again. If you want to know if you’re getting a positive return on investment. Also, if you’re getting relevant clicks, look no further than your reports.
 
The following gives you a wealth of information to figure out what is working and what isn’t;
  • Tracking specific events
  • reaching a specific audience
  • spending a specific amount of money

Combining Paid and Organic Campaigns

 
Hybrid social media strategies are the most effective option for most businesses.
 
Organically targeting customers through content and community building is the goal. Paid advertisements serve as a supplement to your Facebook advertising strategy.
 
It enables you to have the best of both worlds at the same time. There should be no justification for abandoning Facebook. Also, for ignoring the power of employee advocacy and customer service. This is to engage with customers, despite the fact of controlled organic reach.
Pay-per-click advertisements are more likely to convert customers. Yet organic activity helps to build brand recognition and relationships with customers.

Besides the abovementioned aspects, there is also an efficient way to know the new trends in Facebook. Below are steps on how you can search your competitors on Facebook Ads.

  • Log into Facebook
  • Search for and Find a Page
  • The search bar at the top will likely help. Or you could go to a SERP and type: “Facebook” + “Company Name”.
  • Once you’re on the page, look on the right-hand side. The column on the right lists a few different sections.
  • Right below the “About” box is a section titled “Page Transparency”.
  • Click on the “See More” button in the top right of that box. This will take you to a pop-up with various tidbits of info.
  • Close to the bottom right corner of the pop-up, you’ll see “Go to Ad Library”.
  • Select and you’ll be taken to a page with all of the current ads for that company.

These steps are helpful ways to efficiently search Facebook ads for new trends. For more tips and guides read the related articles here.