Marketing Campaigns Are the Bread and Butter of Websites

A social media manager in many companies today carries a very heavy marketing load and responsibility. They need to monitor social media platforms that the company is into to find out what communities are talking about the company, manage the companies social media profiles, share, or posts new information or content, and engage in continuous conversations with customers and potentials. The social media manager is sometimes even called up by management to support other departments with their own social media platform to further enhance marketing.

If a company has an active social media manager, then they should view this person as a partner when formulating marketing campaigns for the company, whether for traditional or online strategies.

Planning

During the planning stages, top management and the social media manager should discuss marketing objectives, the target audience, and how to achieve those objectives. They need to understand the many needs of their target audience and how to meet these through social media. This includes creating and posting information, receiving, and sharing information, and networking. The social media manager must strive to show top management specific conversations or the like from customers or potentials that directly affect the brand, product, or company. There should also be an active discussion on how to deal with complaints and in answering questions.

Marketing Campaigns Need Proper Execution

This phase naturally now belongs to the social media marketers and its manager, but top management should still give its full support. Marketers here now engage actively and often directly with participating customers and inquirers. Content that the social media manager directly creates should be totally supported by the latest pictures or videos that management should provide. Company activities and new products or upgrades should be highlighted in real-time. FAQs from customers and potentials should always be addressed even if other customers have already asked these questions repeatedly.

Follow-up and Support Is a Must for All Marketing Campaigns

Management should support its social media marketing team and its manager since it is this team that reinforces messages and helps keep customers remain connected with the company or to each other in anticipation of the bigger marketing goal. The social media marketing team understands which social media platform is active at any one time, such as when a new product upgrade is introduced with a hashtag announced with it, so marketers monitor its Twitter account closely. Or perhaps a private LinkedIn group can be formed for all its active customers so everyone can share and stay in touch while sharing external sources related to or even unrelated to the brand and company.

For companies to succeed with their social media marketing efforts and their social media manager, they must stop treating social media as just a support group or even an optional marketing effort. Social media marketing should never be treated as just another task for multi-tasking marketers in connection with its SEO or other marketing activities. Social media must be an integral part of all the company’s marketing processes and planning.

Video Source | YouTube Video

About Us

Our mission is to provide you with the tools and services necessary to improve your business results through social media.

Search Here

Face Images

Testimonials

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Andre snowden, President | ITBuilding Consulting

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Melissa Mullins, Marketing Manager | Hendsoldt Inc

We have worked with LSI Media since 2014 and we received many compliments on our website design and functionality. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them.

Jordan Ahmad, Direct of Business Development | FAITH Social Services

LSI helped Rebecca’s Dream create a well-designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing, and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Director | Rebecca's Dream

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Raj Lingam , President, IndraSoft Inc.
3 Simple Tips About Good Social Media Marketing Taught By Katy Perry
10 Reasons Why Video Production Is Effective For Growing Business

Related Posts

If you enjoy reading this, then please explore our other articles below:

Back to Blog

About Us

Our mission is to provide you with the tools and services necessary to improve your business results through social media.

Search Here

Face Images

Testimonials

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Andre snowden, President | ITBuilding Consulting

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Melissa Mullins, Marketing Manager | Hendsoldt Inc

We have worked with LSI Media since 2014 and we received many compliments on our website design and functionality. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them.

Jordan Ahmad, Direct of Business Development | FAITH Social Services

LSI helped Rebecca’s Dream create a well-designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing, and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Director | Rebecca's Dream

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Raj Lingam , President, IndraSoft Inc.