Internet Marketing is Immensely Bigger than Your Imagination
The world of internet marketing is immense. It is somewhat bigger than the world maps of Game of Thrones and Lord of the Rings combined. The internet marketing world opens up your brand to a whole new world that traditional marketing could never reach. But how can you make your brand stand out in the universe of the internet when your brand may look just like the other stars, just like when you view the starry sky on a clear night. The best solution is to hire a social media agency and the most logical as well. When your hire a social marketing agency, you can expect:
A social media agency that can work with you as well as for you. They can understand your brand’s needs, peculiarities, and unique priorities. They understand you as an individual business owner as well as the company’s marketing plans.
An agency that doesn’t just focus on social marketing, assuming you hire the right one. A true social media agency won’t only use social media platforms for marketing. Its arsenal is complete with content marketing, search engine optimization (SEO), blogging, and e-mail marketing. The more in an agency’s arsenal, the more they can do for your company or brand, though a true social marketing agency won’t use everything for your marketing plans.
What about getting a social media manager?
When researching about social media marketing you might come across this service called “social media manager.” It actually depends on the situation and size of your company and brand. Consider these factors:
If your company is large and you can have your own internet marketing department, so you may need a social media manager to head this department.
If you have a small business and a small staff, hiring a social media manager means this person will be doing multi-tasking, something that may not bode well with your brand building and other marketing efforts.
If your brand only needs one social media platform, then you only need a social media manager.
It’s Still Better to Hire a Social Media Agency
The biggest advantage in hiring a social media agency isn’t just about the number of people in the agency but that these agencies carry all the latest social media programs or apps to instantly collate all existing social media accounts in a company and collects all data for marketing reports pertaining to engagement levels, post reach, clicks, and the like. However, the software can’t do everything to produce actionable results, so this is where the marketing agency team comes in. They can analyze, translate, and implement all actions based on data collated from the software. No more manual and skeptical analysis anymore. Everything is translated into proper social media engagement, meaningful strategy, and direct implementation.
Internet Marketing Can Support Social Media and Vice Versa
Another beauty in hiring an agency is that this type of marketing can be supported by other internet marketing efforts like SEO, e-mail marketing, etc. In this way, the company will start to see measurable results like better engagement, more followers, more potential customers, and better content sharing.
LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.
Kathleen Illes, Executive Director | Rebecca's Dream
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