Social Media Marketers Should Avoid Mistakes If Possible
We can all learn from our mistakes. Even social media marketers have their fair share of them. But if we already know what mistakes to look out for and avoid doing them, then this makes everything better. Mistakes made with social media marketing can be costly even if the marketing effort itself is free. So as not to make costly mistakes especially during the startup period of the marketing campaign, here are the ones to really avoid:
Social Media Marketers Must Choose the Right Platforms
Facebook may have 1.44 billion monthly active users, but you can’t target all of these. Realistically and seriously, you need to really define and target your niche market. You can’t do social media marketing and shoot at targets using a shotgun. You have to be precise and use a sniper’s rifle. Targeting the correct market is the key to the whole game, and when you’ve clearly defined who your target market is, you need to identify on which social media platform they are really active. For instance:
Use Facebook if:
- You have highly visual content.
- You want to leverage a community or group effect.
- You want to build up trust by leveraging your friend’s networks.
Use Twitter when:
- You want to broadcast your message fast.
- Join on-going conversations.
- Connect with people that matter to you.
- Build a position for your brand.
LinkedIn is used when:
- Your company delves in B2B.
- You’re targeting a more professional audience.
Google+ is useful for:
- Helping your SEO marketing.
- Connecting with your target audience who are in Google+.
Pinterest or Instagram is used for:
- Targeting a very specific niche like women, teens, etc.
- Sharing very highly visual content.
Social Media Marketers Must Commit Not Too Much nor Not Too Little
Once you choose a platform you have to commit to it. Being inactive even in one platform creates a bad impression. For instance, if your last post on Facebook or last Tweet was 3 weeks ago, that’s worse than sending a bad signal to your customers. It means you’re not committed to them and that you don’t care. The opposite is just as true – don’t bombard your media marketing with 10 updates each day.
Never ignore content marketing
Content, in whatever form, is your platform’s fuel and fuel for your social media marketing. You need good articles, videos, instructionals, pictures, etc. to showcase your brand and company’s expertise. This is what social media marketers need to post at least once a week on social media platforms.
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