At LSi Media, we love Pinterest. From a marketing perspective, Pinterest is one of the few “best kept secrets.” There’s some debate over it’s usefulness in mainstream marketing – especially given it’s high concentration of female users, but for those who are concerned with social media marketing and engagement and accelerating Brand Awareness, Pinterest is powerful…
Well, the holidays are over, taxes are rapidly approaching their due date, and all those January 1st social media prediction posts should have run their course. So, this is not a prediction article, these are all valid reasons why you can’t ignore Pinterest any longer this year.
Pinterest is one of the fastest-growing platforms around. Techcrunch reported in November that Pinterest grew 57% in overall member growth while Facebook’s member base grew by 6% Pinterest is also the second-largest driver of social media traffic after Facebook.
Pinterest also just recently announced the acquisition of Kosei, which has some of the best minds in machine learning and data science. Why is this important? Jillian D’Onfro wrote for Business Insider that “Pinterest wants to fill the gap between an idea and a specific search. It wants to help people find things they didn’t know they were looking for or when they only have the faintest glimmer of an idea. If Pinterest can nail visual search, it can nail search advertising, and if it can nail search advertising, it will be taking on a market traditionally dominated by Google’s AdWords.”
Pinterest may be on its way to conquering the visual search market. Many foodies that I’ve talked to have told me that the first place to look for new recipes is now Pinterest, not Google search.