[ez-toc]

Video Marketing Statistics:

video marketing

45.4%

But what does that work out to in real numbers? ComScore, which measures online engagement and use, is the percentage of Internet users who view at least one video online over a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen.

100 Million

That’s the number of Internet users who watch online videos each day. Granted, many are watching the latest viral video with a goofy cat or a cute kid, but many are looking for advice on how to do something or make something work. And a whole of them is looking to buy a service or product.

90%

A percentage of online shoppers at a major retailer’s website said they find video helpful in shopping and buying decisions. Retailers who provide online videos to show off their products report that they sell much more than those with no video.

75%

That’s the percentage of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:

  • 50% watch business-related videos on YouTube
  • 65% visit the marketer’s website after viewing a video

16 minutes and 49 seconds

Every month, the average user spends 16 minutes and 49spends  seconds watching video ads. There is no doubt that video marketing is the best tool to get the best results for your internet marketing, and it is even proven that it works better than television ads. But it is not a piece of cake that you can walk away with, and it would be best if you were to make the video.  Yet, there are a few things that you should keep in mind before you start filming the video. There are a few video marketing videos to follow before and after you make the video.
The video should be such that it is of some value to the audience. It would be best if you did not look at them and your audience as a dollar sign. The audience is not dumb. If they feel that you do not have anything of some use to them, the video marketing technique will also fail.

Thus, the first of the video marketing steps that you should focus on. You think of a campaign focusing more on benefits and forget how much money you will make from all this.

Making a video fulfills the purpose of informing the people through it. There should be a considerable matter to talk about for the audience.
It’s most often seen that the videos that make people think about the subject stay in their minds longer. This way, there is no need for any cheap stint to keep up the ratings amongst your audience. Then, you must also take care that a video should be of help to the audience.

Videos about some problems and the problem’s solution should provide a proper presentation. You must make sure that the answer is well understood by the people and well described. The biggest disappointment for anyone is that such videos are not very descriptive; hence, the audience remains dissatisfied.
This is all about the content of the video content marketing steps. Yet, most of the time, people find difficulty in compiling all that they want to say. They have the matter, but not the way to convey it. In this case, you must answer a few questions. What is the type of video that you are making? What do you want your audience to do after watching the video?

Most importantly, who is going to be your audience? When your audience is grown-up literate people, you must not be wasting time talking about basics. You would be wise to straight away get to the point. They must be explained and done if they are not so learned. Also, immediately the audience does something after they are directed, which will get you assured results.

Article Source: Ezine Articles/4093801

Benefits of Video Marketing

video marketing

video marketing

1. Grow ProVideo marketing companies’ profit more than those that don’t.

2. Impact on Buying Decisions

Research shows that customers buy products they have seen in video ads. This marketing tool also helped increase user understanding of their product or service.

3. Provide What the People Want

People prefer video content over the following channels listed below
  • emails
  • newsletter
  • social images and social videos
  • blog posts
  • downloadable content (like PDFs)
Consumers use a variety of methods when they want to buy something. They also research their options using the following strategies;
  1. using a search engine
  2. visiting a company or product’s official website
  3. looking at review websites
  4. watching videos
You can incorporate video into every one of those places, giving you and this ad a better chance of convincing the consumer.

4. Rank Higher in Search

Video can help improve your website’s ranking on search engine results pages (SERPs). Visitors’ time on your page after arriving from a Google search can impact how high you appear in the results. Known as dwell time, this is an important Google ranking factor.  Video is an effective way t increase metrics. Marketers say that video has increased dwell time on their sites. Websites can improve their rank if they use video effectively, and they can be on the first page of Google results by as much as 53 times. Many results for keyword searches in the U.S. contain at least one video. This strategy increases your chances of appearing in the SERPs and can make you a more desirable click.
 

5. Boost Traffic

Video users enjoy 41% more web traffic from searches than non-users.

6. Increase in Backlinks

If you embed a video into a page or post, it triples the average number of linking domains.

7. Build Up Conversions

Video users have 27% higher click-through rates and 34% higher web conversion rates. Using video on a landing page can also increase its conversion.

8. Connect with Decision Makers

Three-quarters of business executives watch work-related videos weekly. Plus, 54% of senior executives share work-related videos weekly with colleagues.
Using the word video in an email subject line improves the feedback on your sent emails. It boasts open rates of 19%, click-through rates of 65%, and reduces unsubscribes by an average of 26%.  Video is a powerful addition to your email marketing.

10. Earn Shares

Social video generates 1,200% more shares than text and images combined. Create video content that the audience enjoys. Consumers tend to share it with their friends.

Challenges in Video Marketing

video marketing

video marketing

Lack of Planning and Strategy 

A video production without clear goals and a plan is far from content and requires well-researched data on what your audience wants to see and how to give it to them. It would be best if you knew a place for what metrics to track and how to track them.
  • Association of conversion metrics to various types of video
  • Measurement of performance
  • Stages of the production process
Remember to plan for every production stage before entering the realm of video marketing.

Audience Limitation

Tech-savvy youth prefer everything in video form, which is the easiest for them to learn. Though the target audience for video marketing is young people, it is a great tool to market to any audience. Video marketers often dismiss the idea that older audiences also use video platforms. One out of three babies and boomers is active on these platforms.  It is best to research and develop strategies to expand your audience.

Neglecting Accessibility Features

The lack of accessibility accommodations in video marketing can limit their audience. One and a half billion people in the world live with some level of hearing loss. You’re ignoring this huge market if your video does not provide captions or transcripts. Most users also watch Facebook video content with the sound off, and they tend to compare their content around others and want to avoid disturbing them. You can provide captions ensuring all audiences can still receive information without the need for audio.

In conclusion

In conclusion, video marketing has emerged as a powerful tool in today’s digital era. By following these 10 essential steps, businesses can significantly enhance their marketing strategies and achieve their goals. First and foremost, it is crucial to define clear objectives and target audiences for the video campaign. Additionally, creating captivating and high-quality content is paramount to engage viewers and compel them to take desired actions. It is equally important to optimize the videos for search engines, ensuring wider reach and visibility. Furthermore, leveraging social media platforms to promote and share videos can amplify their impact and attract a larger audience.
Regularly analyzing and tracking the performance of video campaigns is another crucial step to refine and optimize the strategy accordingly. Lastly, staying up-to-date with the latest trends and continuously experimenting with different video formats and styles can keep marketing efforts fresh and relevant. By carefully following these steps, businesses can harness the power of video marketing and effectively connect with their audience, leading to improved brand awareness, customer engagement, and ultimately, business growth.

FAQs:

1. What is video marketing and why is it important?

Video marketing is the process of promoting and advertising a product, service, or brand using videos. It involves creating, publishing, and distributing videos to reach and engage with a target audience. Video marketing is important because it helps businesses communicate their message more effectively, boost brand awareness, and improve conversion rates.

2. How do I define my video marketing goals and objectives?

To define your video marketing goals and objectives, you need to first understand your target audience and what you want to achieve. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost sales? Once you have a clear understanding of your objectives, you can create specific and measurable goals such as increasing video views by 50% or generating 100 new leads per month.

3. Which platforms should I use to distribute my videos?

The choice of platforms to distribute your videos depends on your target audience and goals. Popular video distribution platforms include YouTube, Facebook, Instagram, Twitter, LinkedIn, and TikTok. Research your audience demographics and behavior to determine which platforms are most suitable for reaching and engaging with your target audience.

4. What types of videos should I create for video marketing?

There are various types of videos that you can create for video marketing, such as product demonstrations, tutorials, customer testimonials, behind-the-scenes footage, explainer videos, and brand storytelling videos. It’s important to choose the type of video that aligns with your goals and resonates with your target audience.

5. How long should my videos be?

The ideal video length varies depending on the platform and the purpose of the video. Generally, shorter videos tend to perform better on social media platforms, with most viewers preferring videos under 2 minutes in length. However, for certain types of content like webinars or tutorials, longer videos may be more appropriate. It’s important to keep your videos concise and engaging, capturing the viewer’s attention within the first few seconds.

About Us

Our mission is to provide you with the tools and services necessary to improve your business results through social media.

Search Here

Face Images

Testimonials

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Andre snowden, President | ITBuilding Consulting

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Melissa Mullins, Marketing Manager | Hendsoldt Inc

We have worked with LSI Media since 2014 and we received many compliments on our website design and functionality. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them.

Jordan Ahmad, Direct of Business Development | FAITH Social Services

LSI helped Rebecca’s Dream create a well-designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing, and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Director | Rebecca's Dream

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Raj Lingam , President, IndraSoft Inc.
Email Marketing and List Building Importance for Your Business
Introduction To Social Media for Direct Sales, Network Marketing and MLMSocial Media Basics for Direct Sales, Network Marketing and MLM

About Us

Our mission is to provide you with the tools and services necessary to improve your business results through social media.

Search Here

Face Images

Testimonials

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Andre snowden, President | ITBuilding Consulting

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Melissa Mullins, Marketing Manager | Hendsoldt Inc

We have worked with LSI Media since 2014 and we received many compliments on our website design and functionality. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them.

Jordan Ahmad, Direct of Business Development | FAITH Social Services

LSI helped Rebecca’s Dream create a well-designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing, and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Director | Rebecca's Dream

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Raj Lingam , President, IndraSoft Inc.