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You Don’t Have to Use All Social Media Websites for Your Company.

Social Networking Sites

Social Networking Sites

Imagine that you have a social media marketer or manager at your company. They are adamant that marketing is done via social media be done across all social media platforms available on the internet. In that instance, you must immediately dismiss them from their position. Keep in mind that the popularity of social media and online networking didn’t start growing until about five years ago. During that time period, every aspect of them has undergone continuous change and development. Which of today’s popular trends on social media do you think will fall out of favor in the coming month and be overtaken by a different one?

Social Networking Sites Today Was Only a Novelty Before

Social Networking Sites

Social Networking Sites

Social networking sites are avenues for people to express their thoughts and opinions. Yet people often forget that there are more important things apart from social media. And what they are saying on their websites. So, I am not saying that social websites are wrong or people should not use them to enhance their business.
Using social media to spread the word about your wares is a brilliant idea. However, keep in mind that this is merely a promotional tool, and proceed with extreme caution. Not only will you meet more interesting people and expand your social circle, but you’ll also build your reputation and establish yourself as an expert in your field. If you’re thinking of opening a new location, this is quite useful. It’s useful for managing an online store and conducting business generally. Keep in mind that social media sites shouldn’t be your company’s only online presence if you’re serious about making an impact.
Some can still remember the social media sites such as MySpace and LiveJournal. They make us realize that these old novelties are far from Facebook and Twitter, and these are platforms that millions now use as part of their daily lives. This has even quadrupled with the recent shift towards mobile-based social media.
So here’s a roundup of the top social media platforms you need to use for your business. With this, your business can have better brand awareness and exposure.

Facebook

social networking sites

social networking sites

Facebook has over two billion monthly users, almost one-third of the global population. More than 65 million businesses use Facebook Pages, and six million advertisers promote their businesses there, making it a reasonably safe choice if you want a social media presence.

With almost every type of content — text, photographs, videos, live videos, and Stories — available, Facebook isn’t hard to get started. However, remember that the Facebook algorithm favors content that sparks meaningful conversations and interactions between people, especially between family and friends. Brian Peters, our Strategic Partnership Marketer, shared the secrets of the new algorithm and what you can do to survive on Facebook if you want to learn more about succeeding with the modified Facebook algorithm.

Any organization or brand should have a Facebook business page, and you should keep it updated regularly. Consumers today expect all businesses to be present on social media, and many of them also expect certain companies to respond to their questions and concerns.

Instagram

social networking sites

social networking sites

Instagram is a great platform to share photos and visual content. However, it is not a text-heavy platform and does not allow links inside posts.

Social media platforms like Instagram make it easy for companies to share their images and videos with customers.

Nonetheless, the website is valuable for establishing the brand’s identity. You can use it to post behind-the-scenes pictures of your business and office if you’re a B2B company. If you’re a B2C company, you can use it to share images of your products in action and inspire your followers to do the same, resulting in user-generated content that you can then re-post in your feed.

You can reach a large audience by using Instagram hashtags, and Instagram stories and Instagram Live features are great ways to promote your social media presence.

Businesses can use the platform’s advertisement options, accessed via Facebook. Starting running supported posts if you’re familiar with Facebook’s ad management system may be quick and easy.

Twitter

social networking sites

social networking sites

Twitter is a prominent forum where many people seek news and facts. As a result, it can be particularly advantageous for businesses that regularly publish original material.

With hashtags, Twitter is also a perfect way to engage with potential customers.

It’s similar to Instagram in that you can scan hashtags to find other posts that use the hashtag from both users and businesses.

Your company will find customers looking for products or services you provide and vice versa!

You can quickly share links to news sites and blog posts, which regularly directs readers to your new content. Furthermore, if you make sharing valuable and insightful content from other sources a part of your strategy, you can establish yourself as an expert in your field.

LinkedIn

social networking sites

social networking sites

Typically, LinkedIn is used to connect with B2B prospects. However, LinkedIn is also useful for B2C companies.

Maintaining an active LinkedIn account will help prospective candidates learn about your work opportunities if your company is recruiting. You can also show them what it’s like to work at your company by sharing updates about it and its employees.

Pinterest

social networking sites

social networking sites

You should be on Pinterest if you run an e-commerce company.

Products are uploaded to the website with images (like product photos), short descriptions (like product information), and links to product pages. It also has a shopping feature, making it easy for users to advertise items on the network. Eighty-seven percent of Pinterest users have purchased due to the site.

Pinterest has a monthly active user base of 291 million people.

More than eight in ten users are women, and ninety-three percent of those who succeed use Pinterest to schedule purchases.

Rich pins may add more meaning to a product, recipe, post, or app pin and advertise to a larger audience. It’s a simple way to guide traffic to your product pages and build relationships with potential customers.

Social Networking Sites Will Still be the Future 10 Years from Now

Social Networking Sites

Social Networking Sites

Social Media Websites will still be the future of advertising. The future may be very different, but it will be here soon. It is already here and has been for quite some time. If you haven’t started using it to promote your products and services, now might be the time to get started.

An interesting possibility for the future is the production of content specifically for websites. An organization engages in content creation when its employees produce unique written pieces, audio recordings, video recordings, or other forms of media for online distribution. Advertising and brand awareness both benefit greatly from this strategy. You may have heard of this form of marketing referred to as “pay-per-click” campaigns.

Personalized websites are a possibility, and they may be the wave of the future for social media platforms. As part of this process, we’ll implement a piece of software that gives users complete creative freedom over the look of their website. Each user will be able to upload custom graphics and text. Instead of putting their own spin on their website, many companies go this method.

An interesting possibility for the future is the production of content specifically for websites. An organization engages in content creation when its employees produce unique written pieces, audio recordings, video recordings, or other forms of media for online distribution. Advertising and brand awareness both benefit greatly from this strategy. You may have heard of this form of marketing referred to as “pay-per-click” campaigns.

Personalized websites are a possibility, and they may be the wave of the future for social media platforms. As part of this process, we’ll implement a piece of software that gives users complete creative freedom over the look of their website. Each user will be able to upload custom graphics and text. Instead of putting their own spin on their website, many companies go this method.

If you want to make your website professional, there are many things you can do. One way is to use web-hosting tools to create a more professional website. Another way is to learn HTML to update your site when needed quickly. Finally, use a quality template to base your content on to look more professional than if you randomly pulled content from the Internet. The future is much more likely than you might think, and if you want your website to look its best, it’s time to start playing around with some of the newly available social media websites or software.

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LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Executive Director | Rebecca's Dream
5 Effective Benefits Web 2.0 Marketing Can Do for Your Business and Social Media
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