Social Media Promotions May Be Indirectly Hurting Social Media
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Too Much Social Media Promotions May Create a Hatred for It
It’s a true fact that social media has changed the face of the internet and marketing in a complete 90-degree reversal. It has altered the very nature of marketing, business, real-time interaction, and even customer forever. However, these changes can sometimes be disruptive in a way because of the increase of social media promotions.
One major factor that has changed the face of the internet game is that social media design has given democratization to all voices on social media. Social media advertising has given a voice even for the smallest companies of any brand, product, or service. No longer is advertising even on the internet the exclusive venue for large multinational corporations, big retail businesses, or medium-sized companies.
We have all heard of the Google Slap and the Twitter Twittersphere, but what if your own social media networks penalized you? If too many people are using the same links to promote your website, this can lead to penalization by Google or even Twitter. Is this really what is happening?
The problem is that too many people will link to your website, hoping that they will like the article and go to your website. When too many people link to your website, it can cause Google and other search engines to remove your website from their search engine results page (SERP). This is what happened recently with the Google Slap. Google wants web admins to provide quality information to their readers. If they don’t provide quality information on your website, Google will slap your website with a “penalty,” and you won’t be ranked at the top of the first page of results.
So how do you avoid having too many social media promotions? One way is to make sure that your social media marketing campaign is not centered around links to your website. It is also important to include content in your marketing campaigns that are informational rather than promotional. You don’t want to focus on promoting your website when the main objective is to provide quality information to your readers. There are many great ways to promote your business without resorting to spamming.
The key to successful online marketing is providing informative content. When you do this, you won’t be penalized for having too much social network promotion. Your readers will value your content, and they will visit your website more often. In addition, you can promote your business without spending a lot of money, which is something that many other businesses fail to realize.
The best way to build your list and increase your traffic is to provide great content. If you don’t have the content available for free on your website, then you can simply submit it to article directories, blogs, and websites that host content like yours. Make sure that you keep your links to your website to a minimum. As mentioned above, Google penalizes websites for spamming, so you will want to limit the number of incoming links to your website.
Too many social media promotions can be a problem if you aren’t careful. Don’t spend your marketing dollars on promotions that will end up ranking poorly in the search engines. Instead, focus your efforts on providing great content that is beneficial to your readers. If you have done your keyword research correctly, then you shouldn’t be too surprised by how effective your SEO marketing efforts are. It is important to remember that your SEO marketing efforts are a reflection of your company’s brand, and it is important to make sure that people trust your brand.
Social Media Promotions Needs to be Human Because You’re Competing with Humans
Unfortunately, nowadays, when you open, say Facebook, you’ll see that the new social media design is communicating brands and products alongside real people with no inherent advantage to the business involved. On Facebook, you’ll see these little social media promotions on your timeline and news feed wedged in after 3 friend’s posts, after 2 or 3 posts from your mom or wife, and again after 2 or 3 posts from friends or co-workers.
Take a look at Twitter and it looks approximately similar on the public feed of people you follow. You’ll a mixture of people you love, brands, friends, brands, people you want to know, brands, and so on and so forth. This is actually an unprecedented move for social media advertising.
And then you get to thinking, analyzing, and you realize that your mother certainly doesn’t take out full-page magazine ads next to a car company. Your friends don’t take out 60-second radio ads on their favorite FM station. Your ex-girlfriends, no matter how deranged and narcissistic they are, will never put freeway billboards to advertise themselves. You see, marketing in any form is brand tactics, not people or human tactics. However, social media promotions show brands and people using brand tactics and looking less and less humanly.
Social media advertising today is seeing large companies just stripping away all their corporate advantages as large businesses on social media and using their financial clout to curry favor on social media platforms in order to get through the daily clutter of social media activities. Often their advertising and promotions “offer the best ever,” but the paradox of all this is that this is not what we want or even signed for on social media.
Remember that there is no “I” in a company – be yourself. In your efforts to be “green” or “socially responsible,” you must also be direct. If you can post a blog entry, do so, but don’t put up a “we made this coffee” page or even a “we made this juice” page. Just be consistent with your marketing methods.
And, remember that you cannot let your competitors get under your skin. Social media promotion is just another form of advertising. If you are using social media as a tool to market your company, then that’s great. Just don’t let it become another attack vector. Social media promotions need to be human because you are competing with other people. If you cannot communicate who you are and what you sell, then you will not succeed.
Don’t Do Social Media Promotions to Be Social
People signed up and are using social media to connect with each other, and not for commerce. Most are thankful because social media has offered an escape away from those annoying TV ads, pesky highway billboards, and irritating radio ads. But the reality is that, like any other business entity, social media platforms also need to make money. But big businesses can find ways without cluttering up the social streams further or spending too much money.
Social media is taking the world by storm, and a lot of people are making tons of money because they know how to make it work for them. It has become a very lucrative business because there is so much money to be made with such a simple process. The main key to being successful is your marketing skills and getting people to notice your business on a regular basis. Here are some tips on social media promotions to be social without hurting your business in the long run.
You should always promote your website because that is the first thing that people will see. Make sure you get the links out there so that people know about it. You want to use as many different sites as you can to reach as many people as possible. Don’t forget to promote affiliate products or services as well. This is a great way to get people used to doing business with you.
Your pictures are your best friend on these sites. Make sure you have them saved and posted. Make sure your images aren’t too large because people will be unable to read them. People will also click on links in these pictures, which will drive up your popularity in no time. Social media is a great way to make sure as many people see you as possible.
Your status updates and videos are some of the most important social media promotions to be social. People are very into reading status updates, and they can become quite long. Be sure you keep your updates short and to the point. This will keep the average person from reading through your whole message.
Your videos are going to attract more attention than anything else. Be sure you use these to speak on a few different topics at once. You may want to talk about your business and post some pictures of it, or maybe talk about how your life is really like. It’s all up to you. The more you talk about your personality and the things you do, the more people will want to visit you and see what your Twitter has to offer.
Just because you are using social media to promote your business doesn’t mean you can’t have fun. Your pictures and videos should always reflect this. You don’t want to have a profile that is full of sad images and nothing else. This will only serve to turn people off. Always make sure you have fun with your social media promotions if you want them to be successful.
Your business is your job, so don’t ever discount this as a reason for you to do these social media promotions. Sure, you might be busy, but this doesn’t mean you can’t have time for the internet. Don’t let your social networking stop you from working and earning money. There are plenty of reasons you can have to use social media for your business. Make sure you are consistent on who you are on each account, though, so you won’t appear to be a spammer.
If you do these social media promotions right, you will see results very quickly. Soon enough, you will start to get many people coming to visit your site and read what you have to say. They will be more interested in buying from you than someone who is just promoting their business with social media. This is an important thing to remember when considering whether you should do social media promotions. Therefore, you need to be consistent and never spam your followers.
LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.
Kathleen Illes, Executive Director | Rebecca's Dream
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