Many media marketing experts and analysts predict that by the year 2020 more than 85 percent of all purchasing transactions will happen online. This will usually occur through social media. This means that online purchasing interactions as encouraged by social media marketing will continue to grow. Because of this, your business will need the best social media mix in its media marketing campaign. This is needed so your business or brand can capture perfect social media balance, audience, or niche market attention, and improve awareness, engagement, and interaction for customers.

• Capturing audience attention

Be sure to carefully edit all content that will be especially unique to a certain audience. Your content should tell a captivating story along with images and captions. Take time to read the content before and after posting. You’ll be surprised that you’ll find details that need tweaking that can make a huge difference. Know your audience by listening, researching, and preparing.

• Change your social media style if necessary

Social media marketing doesn’t have to be stiff and rigid. It’s nice to be unpredictable sometimes as the surprise can be pleasant for some customers. Always learn from your consumers, share with them, and evolve your products because of them. Never be one-dimensional so don’t be afraid to add new or unique content into your social media mix.

• Engage, don’t just broadcast

Proper social media marketing means genuinely interacting with your communities online. Audience and customer interaction should be transparent so the company will not fear customer complaints or negative feedback. For social media marketing to work, the company must first be willing to engage its customers if it wants its customers to engage with the company. Their posts must not sound spammy or over-promotional. They must find the perfect social media mix between content and conversation. Remember that broadcasters tend to just keep on broadcasting regardless of interaction or feedback. Engaging customers means seeking to understand them. Broadcasting is simply megaphone marketing in the hopes that people are listening. It’s like going to a shooting range and trying to hit the bullseye with a shotgun.

• Make sure what type of content can work best

If your company needs to use analytics or applications that can provide analysis or insight as to what content works best for the target market, then do so. The final decision towards a specific content must be made responsibly because this content will be shared with others so be prepared also to make the necessary adjustments. You can create just 3 things you want people to know about you and focus on these 3 topics for your social media marketing. When posting an article or content on various social media marketing platforms, use different pictures so no one sees the same pictures everywhere.

• Use social media for better communication

Aside from posting content, be ready and willing to interact with your audience. This is creating better communication for relationships that spring up from social media marketing. Don’t wait for the audience to be social with you. Reach out and collaborate and reciprocate with them first.