Social Media is the Marketing Tool of the Millennium

Even during the entry of the millennium and the 2000s, no one even imagined that social media would be invented, let alone be a tool for marketing in any way. When social media came out eventually, they were the clumsy chat affairs like internet relay chat (IRC) or the confusing social Friendster, nothing that any internet marketer would want to use.

When social media finally found its proper social media platforms such as Twitter, Facebook, and LinkedIn, it was mainly to connect with family, friends, and others, as well as a means to communicate better than just those boring chat rooms. Today, however, social media is making incredible impacts on almost every facet of daily life from social awareness, news updates, charity campaigns, public opinion, and even in the realm of advertising and brand awareness.

For businesses and companies, social media today is proving crucial for brand awareness and yet can still be a double-edged sword. If used strategically well it can be a great brand magnet since many people go online on social media. Ignore the comments and posts of customers and your brand will feel the negative effects.

Always Take Note of Social Media Marketing Trends

Social Media Marketing Needs to Make Companies Realize

Would you believe that if you put together all the companies and businesses in the world that use social media, the number that would come out would only be slightly more than 5 percent? If you can imagine that, then this 5 percent is hardly making ripples in the social media ocean. Unfortunately, many companies aren’t convinced of the need for social media. Since they’re already doing well with their traditional advertising and probably with their e-mail marketing or search engine optimization marketing, they see no need for social media marketing. With other companies, opening social media accounts is more for complimentary purposes in support of their other marketing efforts and not the other way around. Social media is merely seen as a tool to reply to inquiries but not to develop relationships.

Video Source | YouTube Video

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LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Executive Director | Rebecca's Dream
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