Even during the entry of the millennium and the 2000s, no one even imagined that social media would be invented, let alone be a tool for marketing. When social media came out eventually, they were clumsy chat affairs like internet relay chat (IRC) or the confusing social Friendster, nothing that any internet marketer would want to use.

When social media finally found its proper social media platforms, such as Twitter, Facebook, and LinkedIn, it mainly connected with family, friends, and others and communicated better than just those boring chat rooms. Today, however, social media impacts almost every facet of daily life, from social awareness, news updates, charity campaigns, public opinion, and even advertising and brand awareness.

For businesses and companies, social media today is proving crucial for brand awareness and yet can still be a double-edged sword. It can be a great brand magnet if used strategically well since many people go online on social media. Ignore the comments and posts of customers, and your brand will feel the negative effects.

It’s no secret that social media platforms like Facebook, Twitter, and Instagram have quickly risen to prominence as the premier online meeting places for friends and acquaintances, as well as excellent venues for digitally advertising businesses and their wares.

Social media’s ability is admirable as you reach a huge number of people within seconds of posting an ad, helping you lessen your expenses and making your ads stretch out to your potential audience on social media advertisements.

Social Media Marketing Needs to Make Companies Realize

Would you believe that if you put together all the companies and businesses that use social media, the number that would come out would be slightly more than 5 percent? As you can imagine, this 5% hardly makes ripples in social media. Unfortunately, many companies aren’t convinced of the need for social media. Since they’re already doing well with their traditional advertising and probably with their e-mail or search engine optimization marketing, they see no need for social media marketing. With other companies, opening social media accounts is more for complementary purposes in support of their other marketing efforts and not the other way around. Social media is merely seen as a tool to reply to inquiries, not to develop relationships.

Video Source | YouTube Video