Influencer marketing takes the tried and tested idea of celebrity endorsement and places it in the context of digital marketing. Individuals with a significant following on social media due to a consistent flow of relevant, domain-specific content have thousands or even millions of followers, and by forging partnerships with them, brands gain the potential to reach a broader audience. Influencers are fast becoming a marketing mainstay and it’s not hard to see why.

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As social media trends come and go, social media influencers have seemed to always find a way to adapt.

Marketers have not lost sight of the high potential for growth that these partnerships can offer. Today, 89% of marketers say they believe influencer marketing to be effective.

If you are considering or have plans to launch an influencer campaign in 2021, SocialPubli has put together a nice visual of important stats you should know.

Check out the infographic below to learn more about the 2021 landscape of influencer marketing.

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