Basic Principles of Social Media Marketing are the Same with Traditional Marketing

In reality, many business owners and high ranking company executives have a hard time figuring out how social media marketing can be quantified and counted like you would normally do with the SERPs of search engine marketing or the data gathering for e-mail marketing. This is actually a viable question and one that social media marketers should be able to answer. While quality is no problem, can social media marketers make actual measurements for ROI and other aspects?

In reality, direct marketing leads to single-sale conversion, and the metric measurements for this are very simple. The conversion is also easily tracked. However, we all need to realize that social media marketing isn’t just about conversions and measurements. It’s also about relationship marketing. To show this, w