Social Media Marketing Is Dying and Social Advertising is Taking Over
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Social Media Advertising is Now Taking Over Slowly on Social Media
What passed for social media marketing strategies 15 years ago was a far cry from the social media platforms of today. In fact, much of social media at the time was simply a grand and vigorous effort at communication and personal file sharing sites for pictures and other images. However, it was the era of internet marketing that signaled the end of traditional print and media marketing.
For quite some time, SMM advertising has been one of the major trends in online marketing. Then came the sudden influx of social media publishing platforms such as Facebook and Twitter, and brands began to embrace this free form of social media advertising because it also provided a direct connection with specific target market niches. However, in recent years, this free marketing exchange has eroded, most likely because it was free, and many marketers could never truly grasp the full extent of how far social media can reach, and since smm media sites needed to make money anyway, they gradually began to introduce paid social media marketing.
Social advertising is excellent for attracting new traffic to your website.
Ideal for increasing brand awareness.
Provides useful information for potential customers to peruse and learn about your business.
The more relevant your content is to what your target market is searching for online, the better chances of converting traffic into new leads or sales. This, in turn, will lead to higher profits for your company.
Facebook now has over sixty million active users. Despite being nowhere near Google or Twitter in terms of popularity, this social network remains one of the most popular on the internet today. One reason for this popularity is that Facebook’s community features enable you to combine branding and selling techniques. Facebook can effectively provide your company with the best of both worlds, resulting in increased visibility and traffic.
As a result, social advertising is now taking over as social media marketing, at least in its free form, is slowly dying or relegating itself in favor of paid social advertising. For example, on Facebook, people will notice that paid advertisements appear every 15 to 20 news feed posts. On Twitter, one out of every ten tweets contains a paid advertisement. Snapchat launched Discover, but quickly clarified that “this is not free social media.”
Paid Social Advertising is a Reality
Paid social advertising is a reality that is here to stay when it comes to social media and business marketing. In the world of Internet Marketing, paid advertising is now THE way to go! Not long ago, I was sitting in a Starbucks coffee shop talking to a very successful Internet Marketer about paid social advertising. The question was, “So why did you choose to use this approach instead of using pay per click or organic traffic?” The answer was, “Because paid advertising is a lot easier to track and understand.” According to him, AdWords program is great because it is set up to follow keywords and target ads based on their strength for a more effective approach.
So, what makes paid social advertising a reality? Well, you need to understand how it works. When a customer searches for a product or service you offer, they typically receive a list of options. Now, when a person searches for something like “how to have six-pack abs,” that could mean several different things. So, the way that paid social advertising works is to create an ad that targets a specific keyword or phrase and places it within the sponsored links on websites and search engines that have a lot of traffic. If someone searches for your paid advertisement on one of those sites, then the sponsored link pops up, and a visitor to your website has that site as a reference.
There are several different ways that you can do this. The most popular method is to pay to have your ad placed within search engine ads called pay-per-click advertisements. The good news with pay-per-click advertising is that you can decide who your keywords are and how much money you want to make. You can choose how much you want to spend per day, week, month, year and anywhere in between. Of course, you must use a high-quality keyword phrase because it will be much more likely to bring in traffic and help your bottom line.
Another common way that people are advertising today is through their websites. Millions of people create websites each and every day, and many of them include a blog feature that includes paid social advertising. People who have blogs tend to use keywords that are highly specific and targeted. In many cases, they include paid social advertising within their articles.
You don’t have to have your website to take advantage of paid social advertising. If you own an e-commerce site, you can include paid advertising right alongside your regular content. Many companies want to offer consumers more choices, and this is one way they are doing it. The key is making sure that your website is appealing to the visitor and grabbing their attention. When people are looking for something specific, paid advertising is the way to go.
You need a little bit more of a budget
Before social media advertising was so free that any budget needed just went to making videos, or at least paying for the social marketer’s training. Well, there’s a complete shift now because most social media platforms are ad-supported now. But these ads do reach their targeted niche market audiences so perhaps it’s time to allocate a little bit more in the budget’s chunk for these paid social media marketing.
The majority of people only realize it when they go all out to get traffic or see some sort of success and realize that the money was just sitting in their bank account. If you are someone who has been online long enough, you know full well that there are hundreds of ways you can market your business for free and even for free with some of the new programs out there. Paid advertising isn’t always the easiest thing globally, but with some of the new tools that are out there, you should be able to get over the hump and start bringing in some serious cash flow.
So how does pay social advertising work exactly? It works the same as any other form of marketing. Only the costs are on the side. Instead of paying for clicks or impressions on your website, you will be paying for a sponsored listing on one of the many social media websites out there. There are plenty of different ones out there, including Facebook and Twitter. Every website has a page set up for them specifically, and since most people use Facebook or Twitter to keep in touch, they are going to be huge! Paid advertising works by paying someone to put up a profile for your company.
The only difference is that instead of paying per click or per impression, you will be paying per person who sees the advertisement, or in other words, per person who opts into your list. This can be very beneficial because if you have a great advertisement and everyone on your list opts in, you could very well make a killing off of each individual. The only thing to remember is that with this type of paid social advertising, you will always be paying for quality rather than quantity, so be sure that you research your prospective company thoroughly before investing your money in them. With the great amount of traffic out there, you will get your money’s worth.
Pay for content promoter
You may need to allocate further chunks of that budget to an expert or experienced content writer or content video creators that can bring in more feedback loops for your brand in the form of likes, comments, shares, favorites, retweets, and the like.
Paid social advertising is becoming more a reality as Google AdWords, Facebook Ads, and other networks evolve and continue to offer people and businesses the ability to advertise on major social networks without spending a penny upfront. Although not every effort will produce great results, you have to realize that most marketers have already been doing it, right? So, the question then becomes, why stop? And the answer is that even though some of these efforts do not work, others will, and you will still be able to make money through search engine marketing on popular social networks because they are lucrative sources of revenue. Social advertising is still a profitable search engine marketing technique.
As Google AdWords and other platforms continue to evolve, pay per click can become increasingly expensive, especially when you reach targeted audiences through specific content keywords or topics. So, if you can take full advantage of the current trends in paid social advertising and start publishing high-quality content using targeted keywords and topics, you will find that in just a short period of time, you will begin to notice that your website traffic and overall sales can drastically increase. Do you see the power of this? Once you realize that paying social advertising is a reality, you may not even look at paid advertising as a means of generating revenue any longer.
If you want to use Google AdWords, AdSense, or any other major PPC advertising networks to promote your website and content, do not stop doing it because this is what it’s all about. Start thinking in new ways of generating more traffic through content that is of high quality and informative. Social media is an incredible source of information that can help you generate sales. Content is king, and you can’t have enough. Start your online marketing strategy by capitalizing on the power of social media.
Social Media Advertising However Will Only Increase Social Media Presence
Use your paid content to connect with the dots
It’s one thing to pay for content to be made, and this is good because now you’re avoiding posting just about anything including garbage. But it’s another thing if you can’t connect with people on their devices and platforms. Paid content in whatever form should connect directly and complement not only your specific target market but also the larger audience behind it. It must also amplify your whole social media marketing strategy.
LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.
Kathleen Illes, Executive Director | Rebecca's Dream
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