You may be under the impression that you do not require a social media platform in order to connect with your clients. This is incorrect. Some people believe that they can reach their customers through other means such as direct mail, telemarketing, or cold calling, while others believe they must build their own list of friends and family. If this is the case, reconsider! Business owners of all sizes are turning to social media to grow and strengthen their organizations, which is not a new phenomenon. The following is a quick guide to the social media platforms that some experts believe are the most effective for small business owners.
Not All Social Media Platforms Are for Every Business
Almost everyone remembers back in 2014 when the World Wildlife Fund used social media to teach a powerful lesson about wildlife conservation through the use of Snapchat in its social networking campaign called #LastSelfie, which was widely publicized at the time.
Snapchat is a photo and video-sharing application that allows users to view shared images and videos for a brief period of time before they are deleted. As a result, this action served to mimic the real threat of extinction that currently threatens animal populations. The campaign served as a genuine call to action on behalf of environmental protection. Additionally, it served as a wake-up call for social networking and marketing professionals who had focused their social media marketing campaigns solely on Facebook or Twitter. Take note that Snapchat’s audience consists primarily of young females up to their early twenties, as well as young adolescents, which is one of the most difficult target markets to penetrate.
Social Media Platforms Outside of Facebook and Twitter Are Just As Viable
Perhaps it’s time to take a closer look at three growing social media marketing platforms that may be still far from being the next big thing but are still making an impact against data-hungry platforms that have a hard time “privatizing” private communities.
Because of its one-of-a-kind feature, which we discussed earlier, many brands and companies regard it as a liability rather than an advantage, even in its most restricted form. This is not required to be the case. Instead of cramming lengthy descriptions into a time-constrained viewing window, different perspectives can be used to convey a message. A fast glimpse at a new and upcoming product, a suspense-filled video, or an invitation to meet on other social media sites can all be cleverly implemented or improved upon. Due to the fact that a picture’s duration can be adjusted from one to ten seconds by the sender, certain effects can be applied.
Surprised? If you’re a real social media marketer who’s done their real homework, you shouldn’t be in this situation. Millennials are the primary audience for this social networking site, which makes use of humorous animated GIFs to attract their attention. Wouldn’t it be great if you could target millennials as one of your niche markets as well? If you’ve been living under a rock with your laptop, millennials are defined as those who were born between the 1990s and the first decade of the twenty-first century. This is, in fact, the platform of choice for some established brands such as Kraft, thanks to its extensive visual content possibilities. On this website, you can participate in storytelling and tutorials.
These Social Media Platforms Have One Thing in Common: Visual Images
This platform, which is now widely regarded as one of the best social media platforms available, allows you to present a curated version of your brand. Taylor Swift is probably the best example of a really good Instagram user today, both in terms of how she projects herself and her image and how she interacts with her followers. Furthermore, most teens and millennials (there you go, millennials again, see the pattern?) express themselves by displaying stylized images of whatever they desire. Intimacy with oneself or one’s brand is the name of the game these days.
Other Social Media Platforms for Business Owners
LinkedIn is hands down the most popular social media platform for professionals. The site boasts nearly two hundred million users who regularly post tips, connections, articles, and other musings. LinkedIn allows you to easily search profiles by keywords, geographic location, and industry preferences as a professional networking site. If you’re looking to expand your network and meet new people, this is one of the best platforms out there.
It allows you to keep in touch with people who are important to you, and it’s easy to contact them. As you gain more experience, it’s important to build your network. Ask your colleagues and clients to add you to their LinkedIn accounts, so your network grows with ease.
Twitter is the most popular social media platform for online entrepreneurs right now. Daily, thousands of entrepreneurs post updates on their websites, giving their followers the opportunity to learn more about them and what they’re doing in their businesses. Inviting your followers to become followers of your Twitter account is an excellent way to promote your website because you can interact with your customers from within the social media platform.
This is perhaps the most well-known of the microblogging sites. Twitter, like LinkedIn, allows you to search for, follow, and respond to conversations taking place in your industry. It’s critical to stay in touch with current customers, and with the latest news, Twitter can be a valuable source of information for business owners looking to grow their customer base.
Facebook is the latest and greatest way to keep your customers up to date with your company. You can search for, follow, and connect with others in your industry, just like you can on LinkedIn. Remember that Facebook is primarily a social networking site, which should be kept in mind as well. As a result, it makes sense to concentrate your efforts on connecting with those who can assist you in growing your company. Facebook is a great place to schedule posts and share stories that are relevant to your company.
Facebook is by far the most popular and widely used social media platform in the world. It’s simple to start conversations with your current customers, as well as connect with potential customers, on social media platforms such as Twitter. Keep in mind that Facebook is primarily a platform for connecting with prospects, not a platform for selling products or services. If you overstuff your Facebook page with unrelated posts, you run the risk of being penalized by the social media platform.
YouTube, like LinkedIn, is a fantastic tool for connecting with others in your field of expertise. YouTube, on the other hand, is all about videos, as opposed to LinkedIn. It is possible to significantly increase your online presence by uploading a short video or several videos. Schedule and share your videos at the appropriate times to keep your fans interested in what you have to say.
When it comes to social media platforms, Google+ is one of the most popular, as it allows businesses to promote their products or services on a specific platform while utilizing the most effective form of advertising. The most effective way to begin utilizing these platforms for advertising is to create an account on each of the sites and then ensure that information about your company is posted on a regular basis on your personal Facebook page and the company page on Twitter. This will assist you in keeping track of the conversations that are taking place about your products. This will also assist you in determining how to respond to any specific feedback you may receive from Facebook or Twitter users in the future. Google+ makes it easier for businesses to promote themselves by taking advantage of the micro-blogging features provided by these platforms, such as Google+.
Because Google+ allows you to curate your own personal news feeds, it’s critical that you choose groups that are relevant to you. Watch breaking news videos on your company’s website, or schedule them to appear when you have the opportunity.
Digg is primarily concerned with breaking news. Business owners can post news links to Digg in order to ensure that customers can find them as quickly as possible. You’ll want to make certain that your company has a presence on this social networking website. Make a point of staying on top of breaking news and gathering ideas for new news stories to write.
In spite of its popularity, Digg continues to be one of the most popular sites because it allows you to post a summary or the complete story of something that has been published in a newspaper or blog. You will be able to make timely news and information available to the public in this manner. In spite of the fact that numerous competitors are attempting to dominate the news on Digg, it remains the most popular search engine that all Internet users use to discover something new.
The no-follow feature on Digg is one of the reasons for its widespread popularity. This simply means that no matter how many times you post, you will not gain any new followers for your page. It is for this reason that almost all business owners have a Digg account. They rely on Digg as their primary source of online publicity in order to inform their target customers about their products and services. Another reason why every business owner should consider using Digg is the substantial amount of traffic it receives from search engines.
Pins are the most important thing on Pinterest. You should consider using Pinterest posts to update your Instagram account if you have one. These pins can contain product links as well as information about your company. The great thing about incorporating Pinterest into your marketing strategy is that you can easily repost any of your content, ensuring that your followers are always aware of where they can find new content.
Searching through Twellow is simple because all you have to do is type in your keyword and the search engine will take care of the rest of the work. Examine the results for keywords related to your company and see what comes up. Always keep these keywords close to the heart of your company’s operations in order to avoid wasting your time with irrelevant search phrases.