When Classic Marketing Strategies Don’t Work, You Call in Guerilla Marketing
Guerilla marketing definition is generally THE marketing strategy most small or medium businesses turn to when traditional or even internet marketing isn’t working for their business. It definitely needs a lot of original and creative thinking, imagination, and ingenuity without using really big budgets. Most guerilla marketing tends to be cheaper than most types of marketing out there since it relies mostly on smaller and more localized “brick-and-mortar” strategies.
If you are still using classic marketing strategies you might be wondering why, or what is wrong with your marketing strategy. Maybe your customers no longer want what you have to sell, or you have changed your merchandise and packaging. There is a simple answer to this; you are using outdated tactics that just don’t work. It’s time to use a different marketing strategy for success. When Classic Marketing Strategies Don’t Work…
You may not believe that your company requires a complete overhaul, but things do change in the market from time to time, and you may require a fresh perspective. No matter how long you have been in business, you should constantly evaluate your marketing efforts and customer base to determine whether or not you are achieving the desired results. Customers may begin to develop a level of loyalty toward a particular company, to the point where they become completely reliant on that company. In turn, this can result in poor customer service, poor product quality, and even fewer purchases in the future.
It is a good rule of thumb to consider moving your product if your company is providing products or services that are in high demand in the market. If you aren’t seeing an increase in sales, it may be time to reduce your stock. This will allow you to experiment with different strategies without having to make major changes to your company. It goes without saying that, if there are any issues, they will still be with you, rather than with your new provider.
What is guerilla marketing? Guerrilla marketing is often thought of as a form of unconventional marketing that is used by small businesses, but larger corporations have also gotten involved, employing guerilla tactics to complement their larger marketing campaigns. As a result, smaller businesses are at a competitive disadvantage because larger businesses can offer larger budgets and their brands are already well established, making them more easily identifiable in guerilla campaigns.
The only drawback to this approach is when a guerilla campaign stunt fails and turns into a public relations nightmare for the organization. Larger corporations run greater risks because they are more widely known, and smaller companies run less risk because their campaigns are less well-known and can be easily dismissed if they fail.
Guerilla Marketing Strategy Examples
Graffiti as a Marketing Strategy
Alleyways, unused building walls, and other unused private property can serve as giant canvases for this creative guerilla marketing. This unique marketing campaign of course must be accompanied by permission from the owners involved, but once permission – and often a little payment – is reached, the effects are very rewarding. Aside from using paint, other styles can be used like stencil art to create repeated works of street art, though they are much smaller than full wall murals. Stickers are now considered graffiti marketing because they can be stuck just about anywhere. However, if implemented properly where they can be clearly read, they can be successful.
Graffiti is one of the most common forms of artwork. It is also a very effective marketing strategy. Graffiti artists use their creative abilities to create graffiti art on public property, cars, buildings, and other places. If you have the money and the inclination, you can try to create your graffiti art.
The art of graffiti is catching on among the younger generation of homeowners. Many guerilla marketing companies are taking advantage of that fact. They are renting walls and advertising their companies’ names on them. Some companies have created their own graffiti spaces. They open up shops and offer their wares to the general public. Their graffiti art is considered an authentic form of expression.
Some homeowners have created murals in their kitchens to make it easier for friends and family members to identify the items inside. Businesses are creating gamed spaces outside of their stores so that passersby will have a clearer idea of what the business is all about.
One trend that you may notice among businesses using graffiti to promote themselves is that they employ the social media aspect. By adding Facebook and Twitter to their creative guerilla marketing plan, businesses can reach out to their target audience. Many social media users are turned off by advertisements that appear to be spam. But by creating a social space for their marketing campaigns, these businesses can create links between their pages, and people will start to like and follow them.
Graffiti art has even reached the world of fashion. Most clothing retailers now feature graffiti art on their websites. Many companies also take social media into account when creating their websites. They want to increase their chances of gaining a customer through Facebook, Twitter, and other forms of social media.
Graffiti art is also becoming increasingly popular among teenagers. In my opinion, there is nothing cuter than a small, brightly colored, and attention-getting piece of graffiti on a child’s bathroom wall. Many of these pieces are the work of high school students who are attempting to create something unique and exciting for their high school’s artwork contest by incorporating various media. As a bonus, because many of them are created by high school students, you are almost certain to come across one that is extremely amusing.
Nowadays, it appears that more and more people are becoming interested in graffiti art. People are beginning to incorporate these types of materials into their homes in order to make them more interesting and vibrant. There are a plethora of social media platforms where graffiti artists can display their skills.
These social media platforms enable graffiti artists to exhibit their work in ways that would not have been possible if the social media platform had not been available. For example, many tattoo shops now have online galleries of their most recent tattoos, which you can browse through. Tattoos are now available to people who previously would not have been able to afford one, thanks to the growth of the internet’s tattoo enthusiast community.
In addition, the growing popularity of graffiti art means that it is becoming more accessible to people who may not otherwise have easy access to contemporary art galleries. The hosting of events where local graffiti artists are invited to display their work is becoming increasingly popular among businesses. Because the businesses have allowed these artists to display their work in this setting, they are hoping that it will generate interest in their other events. By allowing local businesses to display the work of local graffiti artists, you are assisting in the dissemination of information about emerging art forms.
No matter how much you like the idea of including graffiti in your social media campaign or how much you dislike it, there are some considerations to keep in mind. First and foremost, graffiti is not always considered illegal. While some legislation to restrict the public display of graffiti is being considered, most cities do not have legislation to this effect. Second, imagine that you want to encourage people to deface public property with graffiti as a form of protest. In that case, you must make certain that you are present to supervise the activity.
Undercover or stealth marketing
Undercover or digital marketing strategies are also extremely popular among those who support environmental conservation. A large number of people are learning how to make their own videos on their cell phones because it is so simple to shoot a video with a cell phone for the purpose of educating others about the environment. This is becoming a very popular trend in the world of internet marketing, where it is becoming increasingly popular. Another advantage is that you can use your video marketing strategy for free as long as you use the right green web hosting company, which is another advantage.
The best example is Sony’s guerilla marketing campaign in 2002, in which the company hired actors who pretended to be tourists and then dispersed throughout major cities to promote its products. Afterward, the actors approached strangers and requested that they take photographs of them. During small talk, the actors began bragging about their cool new phone, highlighting its various capabilities and features.
The Stratos project, performed for Red Bull by Austrian extreme sports athlete Felix Baumgartner, was the greatest publicity stunt ever pulled. Baumgartner skydived and jumped from 128,000 feet above the earth, breaking numerous world records in the process. Flashmob videos may be used as publicity stunts by small and medium-sized businesses to raise awareness of their products. It is simply the assembling of a large number of people in order to perform a dance or hold a large dialogue in a public place.
The Need for Guerilla Marketing Is Seen in the Light of the Need Itself
- Gone are the days when business downsizing, decentralization, more affordable technology, or a simple revolutionary consciousness were not enough to convince people to turn to guerilla campaigns.
- Because guerilla campaigns are so inexpensive, marketers who have experienced marketing failures through traditional and internet campaigns frequently turn to them for relief.
- Guerilla marketing has already proven itself in battle and is straightforward to understand and implement.
- In particular, it provides small businesses with a delightfully unfair competitive advantage when targeting localized niche markets. It’s not difficult at all to figure out.