At first glance, NASA’s social media strategy example may seem annoying. But it is nonetheless pure genius. The best example of this is what happened last July 14, 2015. The New Horizons spacecraft made the first historical fly-by on Pluto for 20 hours. It sends the best and first pictures of Pluto taken from a spaceship. So, what did NASA do? They posted the best photos on their Instagram account.
It comes to studying what NASA’s social media agency uses to optimize its content. The study authors found that almost half ( 49.1 % ) of their posts contained one or more language barriers.
This would suggest that the agency tries to reach out to its audience. Still, it is also doing so, hoping that most people will click on the back button. A social media agency would not have this problem. They know precisely how to communicate with people who speak different languages. They can better explain their work. Many companies specialize in translation. This can make all the difference when reaching out to an international audience.
NASA might have great information. The chances are that hundreds of other people are posting the same info on the same topics. Also, social media sites are incredibly crowded, making it tough to get your message out.
It’s hard to argue with results like this. But it does raise questions about whether such an agency would make more sense than a regular PR firm. Not only would they probably cost less per hour to use. But they already know how to communicate with their target audience effectively.
NASA is a lot smaller than some of these more prominent names. But it’s also true that its mission is far more important than being famous. These media agencies tend to focus on a handful of topics. The clients have to work around those topics. This limits the reach of their work and makes it challenging to coordinate. A vast network of sources is spread over thousands of social media outlets. It would allow NASA to do a lot more than it does now.
The other thing that a social media agency does is provide an interactive platform. They use these for discussions between its customers and its employees. When you own a space program, sometimes you need to take time off from work to chat with your staff. But a regular social media site isn’t conducive to this kind of interaction. You wouldn’t be able to have conversations about budget issues or future schedules. For example, because the site would be too busy to accommodate them.
Try looking into if NASA were a social media agency. Suppose you were looking to streamline your organization. Many large organizations use these sites to stay connected with their staff.
HOWEVER, since NASA is so big, it might not be as productive as smaller social networks. The sites are also more expensive, so you’d spend less money if you were to use them.
Your employees post on the site by keeping tight control over the content. Though, you can be sure that only the most relevant posts are allowed on the network.
With such a large number of staff and a lot of specialized equipment. NASA could have a social media agency to handle all its communications. It also would have allowed NASA to save a lot more money than it does.
NASA is forced to buy everything in bulk, whether food or equipment. It saves money because each piece is not purchased individually but as part of a team effort since so many specialized people are involved in each mission.
NASA as a Social Media Agency is Just Pure Genius
NASA’s use of social media as a public relations tool is pure genius! NASA is the most well-known organization on the planet. There are many social networking sites available on the Internet. Yet, NASA is a one-of-a-kind organization.
NASA has established itself as more than an “astronaut agency.” They have established themselves as a brand as well. Yes, you are correct. People are investing in NASA. They have established themselves as a “house brand!”
NASA can do so much more than provide links to websites. Images of space with the millions of applications available on the internet! It can function as a social community. It is complete with blogs, discussion forums, and even photo albums! It can foster a sense of community as astronauts travel from site to site to interact with one another. It’s not as if NASA plans to build a physical museum shortly.
As a social media agency, NASA will provide an opportunity for anyone. It involved space exploration in broadening their social network. That’s a significant amount of money. Consider what it would be like to have thousands of people following you on Twitter. NASA can assist in disseminating information about its mission. Future projects, as well as interacting with fans on social media. It’s like having your fan club.
It cannot be easy to get supplies and equipment to the space station. This is especially if you don’t have the help of other people. This is usual for people who work in space. NASA’s role as a social media agency is also an excellent way to contribute to NASA’s research and exploration efforts.
Through the use of NASA’s Facebook page, you can experience the following
one can stay up to date on the mission
see when supplies are running low
get a sense of the atmosphere over there
communicate directly with the agency
NASA should take advantage of this unique service to the public.
A good NASA social media agency will be able to provide information to those outside the agency. Also, to connect NASA with the general public. A trip to the moon is an excellent example of this. How many people do you know who have even contemplated such a journey? They have fewer resources than NASA, but they are still doing it. They need all the help they can get, so why not allow them to have a good time while they’re at it?
The agency accomplishes this through fan clubs. These are organizations that NASA established to facilitate communication. This is between its science staff and the general public.
SpaceX could easily use its fan club to assist in promoting upcoming events. The distribution of information about current projects. The creation of a forum for the exchange of scientific ideas.
Consider the following scenario:
NASA headquarters scheduled a significant event. The organization could use the fan club to post information on how to take part. Everything about the situation is positive for everyone involved.
NASA decided to post discussions and explanations from the science team on Reddit. This is because of the widespread interest in the historical images of Pluto. To provide more information about the science of New Horizons and Pluto.
The agency then began fielding and answering questions on Twitter. As well as posting live press briefings to generate more interest in the project.
For good measure, the agency went utterly insane on its Facebook page. They posted everything they could think of. They also fielded even more questions about the NASA Pluto project.
In reality, this isn’t the first time NASA has had a project go viral due to its popularity.
They have a great social media marketing strategy. The agency has something that reads almost brand-wide. They also have Hollywood-style marketing blockbusters. Even more remarkable is the fact that NASA is a public agency. A government public agency runs a new product or brand marketing campaign.
Some would argue that NASA does not need a social media marketing strategy. They do need to keep up with other brands and companies. This is because they are a well-known agency with a loyal following.
Some are interested in NASA’s science, and others are curious about the agency. NASA argues that people don’t just follow NASA because of Pluto, Jupiter, or the moon. It is because millions of people have continued research on everything, such as;
rovers to their laboratories
scientists and personnel
It should be no surprise that most of its followers and users are on its 20. The second-largest group of users ranges from their late 20s to their mid-50s. Also, social media accounts are for students and teachers.
NASA’s social media team has already received many awards recognition. The reason for this is its efforts in this area.
NASA Plays No Favorites with Any Social Media Agency
NASA makes it clear that it has no preference for any particular social media agency or platform. These are all owned by private companies. The agency’s social media team is never instructed to use social media to generate more revenue. NASA claims that it posts on social media accounts. It has to provide information about what it is doing to keep followers up to date and reach the most significant number of people possible.
Pluto’s photo was not the most popular on social media during its history. But it did gain more than 300,000 new followers. This means 300,000 new people are becoming educated and learning more. NASA proves that social media should not lose sight of the fundamentals of what it should be.
Being the best Social Media Agency can be challenging. Yet companies like NASA can provide unique social media marketing strategies as guides. You can develop the best social media plans with your team through these.
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