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While we may be at the start of a golden age of marketing, thanks to technology and data, there’s still one thing missing: an understanding of the story your customers want to hear. It might sound like I’m railing against creative writing, but I’m not. The fact is that creative copywriting is more important than ever because it helps you create a story that resonates with your target audience. However, if you’re not using it right, it can also undermine your marketing efforts. This article will explore why you no longer need creative writing in marketing.

Creative writing is a dying art form.

Creative Writing

Creative Writing

Why? Because businesses of all sizes, from mom-and-pop operations to multi-national corporations. It comes to realize that the actual selling power of its company lies in its ability to attract fresh, intelligent minds. Such minds are not distracted by mundane concerns and trivia. When you sell a product or service to people who value education, information, and a sense of wonder, you’re selling yourself short.

Now, I know what you’re thinking–a writer can still write engaging articles and essays, as well as sales brochures and letters. But is this really what marketing is all about? No, because the real essence of marketing is people, only people can sell products and services to12 other people. And the only way that a marketing piece can sell a product or service is if it gets “downloaded” by a prospect. That’s where writing comes in. But let’s look at ten reasons why you no longer need creative writing in marketing.

A few years ago, you could send out an article with a link back to your website and expect much traffic and business from it. At that time, everyone was doing it. You send an article out, get lots of traffic, sales, and comments, and repeat the process.

However, things have changed dramatically. Articles once deemed as “non-essential” or “unmarketable” are now top-notch business writing pieces. They are still needed. However, they don’t sell themselves.

Why should you remove creative writing from your marketing strategy?

If a creative writing assignment isn’t helping your organization expand its products or services, shouldn’t it be eliminated? Because creative writing may be entertaining to the target audience, it is an integral part of successful marketing campaigns. This can increase the likelihood that readers will take some sort of action, even if it’s only clicking on a link.

Another question to ask yourself as you become aware of the value of creative writing techniques in your marketing strategy is whether or not you truly need it.

  • Does it make sense to include writing in your marketing strategy if you feel it is not serving its purpose?
  • Why do you feel your writing direction is not contributing to the growth of your sales?
  • Are you simply projecting outdated marketing ideas on the market because those ideas do not work today?
  • Do you have any idea what kind of business you are running?
  • How often have you come up with an idea for a piece of writing to have it not sell?
  • How often have you walked away from a project because you did not have any sales for it?

How has the internet changed the way people search for products and services?

Creative Writing

Creative Writing

Internet shopping is becoming increasingly popular as more and more people depend on it to locate products and services. If you manage a small business and want to advertise your services online, or if you’re just an individual looking for more relevant advertisements, the internet is a great resource.

This new century marks a pivotal period for companies across all sectors. These days, more and more people are taking charge of their life by making proactive use of digital tools in both their personal and professional endeavors. Technology advancements and widespread device compatibility have made it possible for internet firms to rapidly expand their customer bases. The number of enterprises that started out exclusively online has more than doubled in the previous decade, and this trend is expected to continue until at least 2025. Additionally, the first few years of this decade will be pivotal for companies. Considering your strategy for adjusting to the new setting is crucial.

Customers crave instant gratification.

In marketing, why do buyers want immediate gratification? They require a service or product, but they need it provided right away. Having the option to get something instantly increases customer loyalty and efficiency. One approach to guarantee that your products or services enjoy this advantage is to address an urgent need or issue right away.

Offering fast pleasure might lessen the work a customer puts into using your product or service. This is especially the case in the technological realm, where everyone wants instant gratification. E-commerce platforms like Amazon, for instance, have simplified the process of purchasing goods considerably. Amazon’s site allows customers to shop, research, and compare products without leaving the site. You might have to scroll through multiple pages of product descriptions on a standard website selling perishable goods. The reason for this is that looking for anything on Amazon is usually quicker than looking for it in a printed catalog.

E-commerce platforms are not immune to this type of “want it now” mentality. Customers are less likely to provide negative feedback if the firm is consistently operating in accordance with best practices and being loyal to its fundamental beliefs; nonetheless, you shouldn’t forget that your site should be the first stop for anyone interested in giving your products a try. In this post, we’ll take a high-level look at six strategies you may use to improve the quality of your content marketing efforts.

There are too many messages for us to remember them all.

The amount of data you receive on a daily basis is too much for your brain to handle. You’ll need to sort through it all and decide what’s truly crucial and what can wait. Filtering and sorting the information you receive throughout your formative years is about logic and organization, but creativity plays a big role in this process.

When it comes to spreading written content, a video on YouTube won’t do the trick. When you publish your writing on a blog or social media site, people all over the world can read it. However, even if the data is front and center on the website, it may be obscured by irrelevant links and other distractions. Consequently, it will be crucial to attracting the appropriate audience to know who wrote a specific piece of content, the creative writing prompts used, and why.

The world of social media is a more personal one.

Social media has made the world more personal, and it’s a place where people can feel more connected to the brands they love and admire, like celebrities. Therefore, to succeed in social media, it’s crucial to make it personal for your customers.

Suppose I had to summarize the most common advice writers get while providing creative writing services to businesses. It would be this: Showcase your brand’s personality.

For example, if you like writing about technology or food, show your customers those interests in your copy. Let your customers know that your business’s core values are customer service and personalized customer experience.

Brands need more than just words. And we need a brand personality, and our customers will respond to it.

People are more interested in the story behind the brand than simply buying the product.

The most successful brands are the ones that tell a story. Like books or movies, your brand’s story will help people connect with your brand and make them feel like they’re part of something bigger than just the product you’re selling.

Users see what you write and how you write. When they click on it, they know what to expect. They’re safe because you’ve gone beyond bios and simple text and written a complete story.

Nobody knows what’s in your head when you’re writing, but they do know when they see it. But if you’re not careful, writing something can become a bland and forgettable experience.

Your audience will not remember your writing if you write content without making it fun, interesting, or engaging. Ultimately, people go through life looking for ways to make themselves feel something. Whether you write about finance, music, or investing, you should consider how you present content and whether you care about that audience.

The fastest way to lose an audience is to forget why they even came to you in the first place. We get inundated with the same messages over and over again.

Your business shouldn’t rely on writing alone to get results

Writing alone will not help you build a business. Many people new to blogging or content marketing only write and wonder why they don’t see any results. Writing is only part of the equation. You’ll need SEO, email marketing, and social media marketing to get your message in front of the right people.

The truth is that writing is a powerful marketing tool. No one can argue with that. However, there is a simple rule of thumb that every professional copywriter and content strategist knows. If you’re creating content for others to read, you’re creating content for advertising. (Seriously, that’s what we’re all told before we ever set foot in a room full of Salesforce Luminato or Google Partners.) Advertising helps you craft enjoyable experiences for your target audience. So they pay you money for those experiences, only to be greeted with incredibly annoying pop-ups every time they log in to your site.

Now, it’s great for brands — you can show your products off and build trust with customers. However, for the most part, it’s terrible for you as a writer. This may be a good strategy for selling a service or product for a commission. Still, for everything else, it’s a disservice to your readers, and even worse, it’s why you should ditch it in favor of creating your content.

Writing is a unique and powerful form of communication. It allows us to share our thoughts, experiences, and ideas in a way that no other medium can. And while it sometimes comes across as cold and calculated times, it’s an excellent tool for action, especially in an age where information is easily accessible to anyone with a phone and an internet connection.

Writing was once a necessary skill in marketing.

Even if today’s marketers are more likely to be proficient in digital media like Facebook and Twitter, there was once a period when written communication was paramount. Before the widespread availability of radio, television, and the internet, marketers relied on handwritten letters sent through the mail as the primary means of reaching their target audience. However, as our environment shifted, so did the way we conduct business with one another.

Businesses started demanding the ability to split into smaller, more nimble entities throughout the Industrial Revolution. Print media, magazines, the World Wide Web, video games, and photocopiers all played a role in the rise of small businesses. Even though there is still such a thing as traditional marketing, it doesn’t hold nearly the weight it previously did. So, let’s take a look at why writing will always be a useful marketing strategy.

You don’t need to commit to a specific time period with how often you need to write because writing is creative and emotional work. You may track your word count as you write every day. Writing is an effective marketing tool because it allows you to adopt a methodical, planned approach to reaching your target audience and explaining your offering to them.

Direct communication with your target audience sparks a strong reaction. Because they are hearing it from the horse’s mouth, they feel superior to the rest of the world in terms of intelligence or knowledge. Your target market will appreciate this and be more committed to you as a result. Getting your target market to perform research online or read your marketing materials has huge payoffs in the form of brand lift, trust, and money in the bank.

Creative writing is too subjective and personal to be effective in marketing today.

We spend our time writing creatively because it’s enjoyable. Creative writing suffers from being overly autobiographical and subjective. What motivates us to write in this particular fashion is the sheer pleasure of doing it. It’s up to you whether you use the first or third person and whether you stick to the regulations or not. The business world is becoming increasingly intimate. You’ve evolved as a person and a business owner from when you first began out. Since this is the case, the demand for a creative writer in marketing has diminished. There must be a communication strategy involved.

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About Us

Our mission is to provide you with the tools and services necessary to improve your business results through social media.

Search Here

Face Images

Testimonials

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Andre snowden, President | ITBuilding Consulting

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Melissa Mullins, Marketing Manager | Hendsoldt Inc

We have worked with LSI Media since 2014 and we received many compliments on our website design and functionality. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them.

Jordan Ahmad, Direct of Business Development | FAITH Social Services

LSI helped Rebecca’s Dream create a well-designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing, and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Director | Rebecca's Dream

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Raj Lingam , President, IndraSoft Inc.