4 Reasons Why A Good Web Design Is Important


A good web design for any business website is important for any business image. It is how a website is designed to make or break any business.

Remember that a well-designed business website serves as the show display window and frontage, just like a physical store. That frontage determines how many visitors you can get to enter your “store” and how many will stick around to become your eventual customers.

For a business website to have a great website design, it must have visitor-friendly browser usability, minimal loading time, and valid HTML coding. The website is not prone to loading errors or prolonged loading times.


No internet marketing campaign will ever succeed unless a website has a great design.


While a marketing campaign may impact potential customers, once they visit the site and are turned off by the ugly website design, then traffic for that site will eventually slacken off. Conversions will likewise be very few.

The old cliché, “First impressions last,” most certainly applies to websites because unless a website can initially impress, people will find somewhere else to go.


Always Choose a Professional Website Design Company

A real professional web design team and company know what to consider based on the client’s business and needs when designing and building a website.

They know how and when to sit down with a business owner to understand the business further and listen to what the business owner needs, his ideas and suggestions for a great website.

A good web design targets the right company objectives.

With a good web design, it is not enough to just fill in the needs to solve its needs and sales challenges.

Good web design strategies need to hit the bullseye by targeting the company’s specific product or service objectives to reach the niche market and target audience for its products and services.

Everything should be considered, including the small details like the company logo, company color, mission, vision, etc. A company starts with these, so the website needs to echo these aspects.


A good web design considers proper planning and strategy development.

Proper planning and strategy development mean giving clear and precise direction to the website design process.

All web design angles considered for development must prioritize the business goals that will serve as the eventual road map for the business and its website.

Without an accurate road map, no proper website designing, planning and strategy development will go the right way.

Likewise, all products and services from the company must be seen in its competitive edge against any competition when doing website designing.

Therefore, any strategy development for the website design must distinctly identify its products, services, and the company itself as unique from its competitors.


A good web design means meeting all the angles.

A final consideration should be given as to where certain content will be placed and how the website visitors will access these.

Strategic placement of web content, articles, newsletters, videos, and pictures can make all the difference when people browse a website.


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Some of our Clients

LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Executive Director | Rebecca's Dream
social mediaTop 3 Tips In Choosing A Web Design Service
LSI Media named one of the Top 30 Web Designers In Virginia by DesignRush.com

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