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Advertising and Branding

 

Defying advertising and branding to improve your social media market.

Watch any given television long enough, and advertisements greet you. And in today’s ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the right image, the art of advertising today is massively important.

The actual art of advertising and branding is a lot more sophisticated and in-depth than the consumers they target may realize. Long before an advert reaches the screen or print, it has been subject to pain-staking research, focus groups, marketing surveys, and many other methods of determining the current state of the target market.

Without this information, releasing a product runs the risk of commercial suicide if the consumer isn’t ready. There’s no such thing as luck where advertising a brand, either established or new, is involved. It takes a lot of hard work, grueling hours in meetings, and highly skilled teams of creative minds to finalize a concept.

Part of this process, and determining whether a new brand and accompanying advertisement have succeeded or not, is one of the simplest. By providing a group of consumers with either an image, a tag line, or even just a combination of colors and sounds, and they recognize the brand behind the advertising, the hard work has paid off.

Importance of advertising and branding.

 

advertising and branding

advertising and branding

 

This is where the advertising and branding of a product are so important, by firstly ensuring that consumers will recognize a given product or brand. The next important factor is persuading consumers to associate certain attributes with your product. These can range from reliability, pricing, value for money, etc.

This is one of the most difficult yet most intrinsically important advertising and branding success sources. An instance of this is if you mentioned mouthwash – is there a brand that springs to mind immediately? How about favorite destinations to go on vacation – does one resort receive more recommendations than others?

Even if that particular resort hasn’t been visited by everyone who mentioned it, just the fact that the resort’s advertising makes it sound so enticing that they perceive it’s the destination they should go to is a sure sign of successful brand advertising.

Conclusion

Yet if successfully advertising a brand is difficult enough, to begin with, it can be even more so trying to reach out to new markets with the same product. The stronger the brand and the more successful the initial advertising campaign, the more difficult it becomes to find new avenues.

Despite possibly having the number one product on the market, any new advertising still needs to go through the whole process again from scratch. After all, what worked for one product is not guaranteed to work for another.

And this is where the true power of advertising and Branding becomes apparent and is the strongest proof yet that it’s one of the most important in determining whether a company succeeds or fails.

For more articles on this topic, go to www.tavs.co.za/branding/

 

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About Us

Our mission is to provide you with the tools and services necessary to improve your business results through social media.

Search Here

Face Images

Testimonials

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Andre snowden, President | ITBuilding Consulting

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Melissa Mullins, Marketing Manager | Hendsoldt Inc

We have worked with LSI Media since 2014 and we received many compliments on our website design and functionality. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them.

Jordan Ahmad, Direct of Business Development | FAITH Social Services

LSI helped Rebecca’s Dream create a well-designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing, and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Director | Rebecca's Dream

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Raj Lingam , President, IndraSoft Inc.