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We continue to be impressed with Pinterest’s new analytics dashboard is rapidly maturity into a strong and compelling marketing platform.

Pinterest has a new strategy for getting brands on its service: Show, don’t tell.

The online inspiration and discovery company unveiled a new, free analytics dashboard for businesses on Tuesday, providing potential advertisers with a glimpse of their mobile and audience analytics for the first time.

Pinterest* previously offered a bare-bones dashboard with Web-only information on traffic back to a business’s webpage. Still, it didn’t show traffic numbers from mobile users or any demographic information about the audience each business was attracting.

Businesses could pay third-party analytics companies like Spredfast or Salesforce for some of this info, and Pinterest opened its firehose of information to a few analytics companies in May. Still, the new dashboard offers some data those analytics providers don’t, including numbers related to the “Pin it” widget that companies can embed on their websites.

Now brands can see which pins or boards are performing the best or break down their followers by country, language, and even gender. Businesses can also see which interest categories are most popular with their followers. For example, a brand might notice a large segment of its followers is into a specific sport or style of clothing.

The goal of Pinterest is to help brands better understand its service and, ultimately, understand who sees its content. If brands believe they can reach their customers on Pinterest, they may open their wallets once Pinterest ads are more widely available. (The company is currently testing promoted pins.)

According to Jason Costa, Pinterest currently has “several hundred thousand” businesses using the service, a product manager on Pinterest’s ads team. That’s a lot of potential paying customers. Some brands are already using Pinterest data to advertise — they’re just doing it offline.

Companies like Target and Nordstrom are taking their most popular pins, for example, and advertising those products in-store with “as seen on Pinterest”-style signage. These are the types of things Costa believes more businesses will do with access to advanced analytics.

And, of course, paying to promote a popular pin on Pinterest isn’t a bad idea either.

Source: recode.net

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Our mission is to provide you with the tools and services necessary to improve your business results through social media.

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LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Andre snowden, President | ITBuilding Consulting

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

Melissa Mullins, Marketing Manager | Hendsoldt Inc

We have worked with LSI Media since 2014 and we received many compliments on our website design and functionality. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them.

Jordan Ahmad, Direct of Business Development | FAITH Social Services

LSI helped Rebecca’s Dream create a well-designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing, and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Director | Rebecca's Dream

LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It user friendly, stylish and rnodern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we’ve created with them. I would highly recommend LSI.

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