Startups and large corporations seek methods to shift the needle, enhance client acquisition, and create demand for developing financial solutions as fintech content marketing continues its upward trajectory. If you’re going to stand out from your competition, you need to be daring, but don’t go over the edge. Traditional ideas, on the other hand, need to be adhered to.
As a tried-and-true marketing technique, content marketing has shown to be all those things and more. Content marketing might be the missing piece of a long-term marketing and growth plan for fintech hoping to establish traction and an advantage over “noisy” competitors. Fintechs have the power to leverage content to drive sales and significantly rewire the way the world manages money as leaders in personal and business finance.
What is Fintech Content Marketing?
You can advertise and promote your financial technology company with the help of fintech marketing, a relatively new and specialized marketing area. Experienced marketing agencies specializing in the financial technology industry can assist you in expanding your customer base and building a reputation as a leader in your field while bringing in new users. The term “fintech content marketing” is an umbrella term that encompasses all of the tools and strategies that fintech companies employ to increase demand, business growth, and client loyalty.
Naturally, marketing for fintech relies heavily on many of the same elements as marketing for other industry-specific sectors. It all comes down to your target demographic and how you can effectively communicate with them. The perfect digital marketing approach for a fintech company puts the consumer first at every stage of the process while also working to build the trust and reputation of the business.
As was the case with most things in the years 2020 and 2021, fintech marketing saw significant transformations. Amid the mayhem caused by the Covid-19 pandemic, businesses were forced to devise innovative strategies for promoting their products and services. Fintech companies were confronted with the challenge of establishing and maintaining customer relationships in a market where the future was uncertain.
This was particularly difficult given the market’s foundation, which people built on trust between businesses and customers. In contrast to the upheaval that some analysts forecasted, the demand for financial technology witnessed remarkable expansion. One source reports that there are 96 financial technology startups located worldwide with a combined value of $404 billion. Because of this rapid expansion, many businesses have swiftly adjusted to the new environment and, as a result, have emerged in a stronger position. You may wonder how fintech content marketing may emerge from the epidemic with more margins than before, and the answer is relatively straightforward.
Because everything moved online, marketing trends in fintech had access to a broader audience than ever before, which, in the end, meant that they had more opportunities to be creative with their marketing techniques. In addition to this, because banks and offices were closed, people compelled companies to search for new ways to sell their products and services. Most of these companies turned to fintech marketing organizations to assist in promoting their products and services and acquiring new clients. Unfortunately for fintech content marketing, these shifts appear to be here to stay for the foreseeable future. It would appear that banks and other financial institutions are beginning to catch up with modern marketing best practices.
These institutions continue pushing their digital marketing strategies and investing heavily in generating leads online. This is because people are beginning to see the benefits of online controlling all of their finances. Not to mention the requirement to deliver user experiences that facilitate those who aren’t incredibly tech-savvy — in the year 2021, fintech marketing has focused substantially on UX to guarantee that online banking and trading can be accessed and used by anybody and everyone.
Developing a Fintech Content Marketing Agency
Fintech content marketing has been put to good use in several places. The content hubs of several fintech organizations give prospective consumers a wide range of educational options. Others employ eye-catching infographics to make the benefits apparent and understandable to clients. They all have the same goal in mind when it comes to customer service and providing valuable and relevant content. If you’re in the finance industry and want to stand out from the crowd, consider implementing some of these content marketing best practices:
Create material for your target personas after you’ve identified who they are
You might think of it as a portrait of your ideal client. You can better reach, engage, and support your audience members by identifying the specific individuals that make up your target demographic. Identifying a target persona may include demographics and motives, purchasing habits and pain points, values, hobbies, and a budget. By focusing on specific segments of your target market and creating content that speaks to them on a particular level, you have the opportunity to connect with them on a level that would be impossible with more general, “blanket” material.
Make recommendations that you can put into practice right away
Anyone who spends time in the financial sector every day has a unique opportunity to educate the general public on making better financial decisions, especially those of you who work in the field daily. Assume that position and offer precise suggestions that others can put into practice. Providing valuable tools like this doesn’t necessitate a large organization.
Getting started is easy with this: Your sales staff, social media audience, and people searching for information about your products and services are all excellent places to jump when you’re brainstorming blog post ideas. The more blog entries you have on your site, the easier it will be to experiment with different forms of content, such as guest posts and gated content.
Perform a keyword analysis
What queries do people Google about your business and service offerings? This is a beautiful place to start when determining what topics to write about in financial technology (FinTech). Using this data, we can determine which keywords people are using to search for that issue and which ones we should include in our content to compete with the high-ranking content. In this section, we may view related keywords and their performance and pick specific categories of phrases, such as inquiries.
It is possible to produce high-quality content that precisely addresses your audience’s questions by narrowing your content themes based on their search terms. Offer an interactive experience that is tailored to the individual. For organizations in the financial field, visual and interactive content is essential to make their content more understandable and more engaging for their customers and potential customers.
Fintech company NerdWallet’s “Get a card recommendation” function illustrates how interactive, tailored content can benefit a business. NerdWallet’s audience members can get tailored suggestions by answering a series of questions in an interactive quiz. More than nine in ten people (91%) say they are more likely to do business with a brand if they receive customized offers and recommendations relevant to their needs.
Communicate on a human level
This is a problem in any industry, but the financial sector is particularly prone to sloppy writing. Ensure your information is understandable to your intended audience if you want to deliver an engaging experience. When it comes to reading the information, human beings rather than robots are what people are looking for. To ensure that your material is clear and understandable, put yourself in your readers’ shoes.
To ensure that your content isn’t overly jargon, ask a colleague from a different department to read it. The content generation process should include legal and compliance considerations. When creating content for your company, you don’t want to get into legal and regulatory difficulties. Creating content can be challenging for individuals in the fintech industry because there are so many rules and bureaucratic red tape to deal with.
To ensure that you can write on the issues you intend to write about, bring in your legal and compliance teams early in the content planning phase. After the content is written, re-involve the legal and compliance teams to ensure that it does not violate any policies. As a result, your organization won’t be held liable for delivering advice it shouldn’t have given to its customers or other stakeholders. When so much content is produced in financial technology, it cannot be easy to connect with your audience and have meaningful conversations with them. These six pointers are in action to stand out from the competition and be found by those looking for your products or services.
Because you now understand how to construct a solid plan for marketing FinTech content, you are in a position to put that plan to good use to boost ROI. Build consumer trust, increase brand exposure, and strengthen audience engagement using the content marketing strategies discussed in this article by FinTech. Learn from the best marketers in the world, who use SMART goals and analytics technologies to adapt their marketing campaigns to specific demographic subgroups and better target their advertising efforts.
Do you have any other concerns or queries regarding the content marketing approach you take for FinTech? Don’t be shy about contacting one of LSI Media’s knowledgeable staff members. Businesses involved in fintech are confronted with a one-of-a-kind set of problems, including stringent regulatory measures and digital transformation, implementation and integration of technology provided by third parties, and intense rivalry within the sector.
Our marketing strategies are effective because they zero in on your target group and the problems they face. This is true regardless of whether your company is a fintech startup or an established player in the market. Our content is one of a kind when it comes to empathy, and it helps strengthen your positioning.
Our approach to client work is based on collaboration; we will work with you as a partner to understand your goals and objectives and devise a successful strategy to assist you in achieving those goals. Continue reading to learn more about what we have to offer.