Social Media Sites in Business Can Make Too Much Noise that is Distracting
Social media sites often make too much distracting noise that is not very helpful for anyone. As a result, many myths about social media usage and social media marketing strategy have sprouted up and are being spread by networking neophytes even with good intentions.
This creates all sorts of noise. It is very distracting to people who are trying to do something that you are involved in. To avoid this sort of thing from happening, you need to control how much noise is created on the social media sites you participate in. There are some things that you can do to limit how much noise that you create.
First, you need to make sure that you only ever post positive messages on your page.
Make sure that you always state the truth. Be careful of what you are posting about, though. If you mention an event that someone has been to, make sure that you do not leave out any negative aspects. It would be best if you put in positive events as well as mention negative ones. Doing this will make it easier for other people to see the good parts.
Secondly, you also need to make sure that you spend a decent amount of time every day talking about your business.
One of the biggest reasons people get distracted is that they spend too much time participating in the conversations on the site. When people have time to participate, they are more likely to see the information they add to the conversation. Spending a few minutes each day answering questions and posting new content can go a long way toward ensuring that people stay involved.
Thirdly, social media in business can make you lose control over what is happening in your personal life.
Make sure that you take the time to keep your personal life private if you feel it is necessary. The last thing you want to do is get into trouble with someone over something you posted online. This can be a difficult thing to do, however, if you do not follow this rule. Keep everything about yourself to yourself. This can be tough, especially if you find yourself in situations where you may be tempted to talk about your personal life inappropriately.
Fourth, you want to make sure that you are not putting anything on your profile that could be considered a business invasion of privacy.
Facebook has stated that it will ban any person who does not abide by their terms of service. This can mean that it would be better for you not to post any pictures or any information of your intimate moments on your profile. This can also include pictures of your family. Your best bet is to be honest, and remain professional at all times when using your profile to connect with potential customers.
Finally, suppose you use a business social media page such as Twitter.
In that case, it is important to remember that there are rules that you must follow. Please do not use profanity or use the name of another person when you are not related to them. You should also make sure that you are clear about what you are planning to say before you start talking or networking with others. Business networking is supposed to be professional and fun. If you fail to stay on your side of the fence, you might find that the amount of revenue that you are generating goes down.
What is constant is that social media sites are always evolving and changing. A trend today or something unharnessed today may simply become obsolete only after a few months, or even less. Remember that as these myths are unfolding it could spell the loss of income, sales, and profits for many businesses.
Myths on Social Media in Business Should Never be Allowed to Proliferate
Myth 1 – Everybody is on social media sites
Many so-called experts will show you flowery statistics of how more than 80 percent of people always discover a product or brand on social media. This is simply a scare tactic and not even the most sophisticated social media monitoring tool can show this. The real truth is that while millions do use social media, an equal number of millions also don’t, simply because they have no use for it. The best way around this is to harness your internet marketing strategy together with your social media marketing strategy. How does the saying go? Hitting two birds with one stone?
Myth 2 – You can’t do it all in-house
This one is a no-brainer because many social media specialists will tell top management that only they can do all this social marketing stuff. If they teach this to the company’s employees, would they be hired? In all reality in terms of social media in business, this type of marketing can be learned by simply doing studies online or doing your reading every night. It may be sophisticated but it’s not that hard, and if you’re already used to using the top social media sites like Facebook, Twitter, and LinkedIn, then your company doesn’t need to hire a three-figure social media “expert.”
Myth 3 – You need to spend many hours each day on Twitter
This myth has been perpetuated by actual people who have nothing to do each day but to have conversations with hundreds of people on Twitter. This isn’t true because many really good social media specialists can spend some 30 minutes to one hour of BROKEN time on tweeting and can usually get results in a day or a week depending on what’s being marketed or needed. It really depends on how you use and manage your Twitter time.
Social Media in Business Can Be Done By Anyone
Myth 4 – Social media is just a broadcast channel
Who said that? Well, basically social media really is like one big bullhorn, but remember that it’s free, so why are some people complaining? When social media blasts a message one way, even with just trickle traffic at first, once people are engaged and involved, the trickle could turn into a river.
Myth 5 – You Can’t Use Social Media in Business Like a Local Business
Many people say that social media can be an excellent thing for your Business. The problem with that is that you can make yourself the best person in the world when you get on social media sites. Still, you can’t make anyone else feel good about them or anything else. People can create all sorts of different stories and have them be the best or the worst. They can do this in comments left on blogs, on their status updates, and just in general on their websites. When people cannot find what they are looking for, they will go elsewhere to search.
Think about it for a second. How would you want to be able to use all of your resources (i.e. money) from being able to market your products and services in every community you wanted to? Chances are, you wouldn’t want to be restricted to a certain number of communities. Therefore, it makes sense that you can use social media in Business just like you do any other marketing campaign offline.
Myth 6 – You Can’t Have a Social Media Strategy Just Like an Affiliate Marketing Campaign
This is another common myth. You see, having a social media strategy does not require the same resources as an affiliate marketing campaign does. Therefore, you can easily fit your social media strategy into your overall business plan.
Myth 7 – Your Money is Gone
Not true. A social media strategy will help your Business grow organically while at the same time bringing in targeted leads and customers for your Business. Think about it. Your customers can view your ads via mobile devices, tablets, laptops, etc. You also can send out multiple offers, coupons, etc., all while targeting people based on demographics.
Myth 8 – It’s Not Even Worth the Time
Another popular myth surrounding social marketing is that it is not worth your time. Many people often try to convince you that social media marketing is outdated and that you won’t get any traffic or results. Nothing could be further from the truth. Social media marketing has proven to give you measurable results, especially if you use suitable methods and effort.
Myth 9 – My Business Won’t Grow
Many people say that social networking is dead. While this may have been the case in the past, it is certainly not true today. Today, more businesses are starting to incorporate social media marketing into their overall marketing strategy. Plus, many more companies realize the power behind it, as well. The truth is that it can work for your business just as well as work for other companies.
Myth 10 – My Business Will Fail
Many companies feel that they don’t need to invest in social media because they think it won’t help them. The truth is, however, that social media websites can be quite useful for marketing purposes. Many myths are surrounding social media which prevent companies from taking advantage of it. Suppose you look closely at what’s happening today. In that case, you’ll see that many of the problems companies face today are directly related to people having misconceptions about how social networking works. Fortunately, these myths are easily avoided if you know how to use them the right way.
As you can see, there are many common myths out there about social media. By learning about each one of them, you can avoid making a bad decision that could hurt your company in the future. Remember, it’s never too late to change things. So make sure that you do everything you can today to boost your Business. After all, you never know what kind of impact social media will have in the future.
There are several reasons why you need to stay away from social media. It is very easy to see how this can be a distraction for you while trying to run your business. The more you ignore it, the more likely you are to forget about it. However, by learning to ignore it and keep yourself busy, you will be able to run your Business effectively without dealing with all of the social media myths that it can cause.