According to this study from the Oxford Journal Interacting With Computers:
The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”
In other words, UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product, and making sure they find value in what you’re providing.
But unfortunately, that isn’t a comprehensive explanation of UX design either. So to help you get a better understanding of what it really is, I reached out to 15 smart and talented user experience professionals and asked them: