We all know how social media impacted small to large-scale businesses and drove most entrepreneurs into buying more FB ads than ever. This means that smaller businesses or companies have to take advantage of these strategies before huge companies start to show similar interest.

The first step would be to adapt to change and establish that set of attitudes to the world of marketing.

Comparing Old Marketing: Strategies vs. New Marketing

A few years back, people would divert their attention to TV advertisements or radio ads. These types of ads made an impact on everyone watching or listening. This is how small companies and huge companies would sell their brand and promote their business. But as the years have gone by, we all know that the world of marketing has evolved. It led business owners to divert their marketing strategies using social media platforms, specifically FB ads.

Although TV and radio ads are still active today it does not have that kind of impact as Social media marketing does, everything is different. Most people today are hooked on their phones. As of March 5, 2019, 69% of U.S. adults use at least one social media site. The average American Internet user has 7.1 social media accounts. 88% of American 18- to 29-year-olds use social media, and this is a fact.

We all have moved from a simple TV commercial to what we call “Outdoor Media, ” Facebook and Instagram, and other social media sites, which are too many to mention. If you own a business, you must know your target base; it should demographically match your customers’ needs and interests. There is so much to learn and understand to make this a win-win situation for you and your audience.

Some so many Entrepreneurs made their business from scratch to a multi-billion-dollar business. How they did it? They have spent nearly 100% of their capital on Facebook and Instagram, producing advertisements for commercial products or services.

Stratagem for FB Advertising

Facebook is still the most preferred portal for 97% of businesses to run different types of ads.

Facebook advertising guidelines:

  • Know your target audience – You must know your target people, be specific or general about who you want to target.

  • Location: Depending on your business, you can target which city they live in or country. If you have chosen the location, you may want to consider the closest neighbourhoods to get new customers or prospects.

  • Age; Know their age; it is important to know the age of your target to be able to know if they are buying or not.

  • Interest: Depending on your users’ “likes” and how often they use Facebook, this program to spot possible customers or clients.

  • Demographics; You may also add their level of education, statuses like a relationship or target social media people similar to your real customers.

Targeted Audiences:

If you know how to re-market your ads, this can be a life-changing strategy for you. It is simple. All you have to do is add those people who have reacted with your business profile in the past. There are tools you can use to leverage your business and help you with FB ads. You may use Facebook pixel, which will help you get leads. These are leads who came across your page, and they have an idea of who you are.