What started as a channel to connect people has now become a full-fledged marketing channel. Yes, I am talking about social media.

But with numerous brands competing for the attention of the same audience, how can you make your brand stand out?

You need to focus on producing content that converts, targeting relevant audience groups, and following the latest trends. That’s the key to successful social media marketing.

Let’s take a look at what’s trending on social media and how you can leverage it for effective marketing.

As the global pandemic led to economic losses, most brands are cutting their ad spends. That’s why marketers are witnessing a significant boost in their organic social reach.

What does it mean for you?

You can also grow your social media following organically by publishing content that is relevant, valuable, and engaging. Remember, this situation won’t last for too long so make the most of it now.

To leverage this opportunity, you should:

Engage your audience via comments, DMs, and interactive Stories.

Use other organic marketing tactics such as using hashtags, location tags, Story stickers, and collaborations with other content creators

You should partner with influencers only after analyzing their audience demographics, content quality and style, and the overall value through the referral program, they can offer your brand. Even during ongoing partnerships, you should regularly monitor the traffic, clicks, leads, and sales an influencer brings you.

This can be a lot of work. To simplify the process of influencer vetting and campaign monitoring, you should consider using some of the best tools for influencer marketing. They can help you get useful insights and make informed decisions.

Read more at She Owns It