According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen. But what does that work out to in real numbers?
That’s the number of Internet users who watch online videos each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them is looking to buy a service or product.
The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
That’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:
50% watch business-related videos on YouTube
65% visit the marketer’s website after viewing a video
16 minutes and 49 seconds
Every month the average user 16 minutes and 49 seconds spends watching online video ads.
There is no doubt that video marketing is the best tool to get the best results for your internet marketing. In fact, it is even proved that it works better than television ads. But it is not a piece of cake that you can walk away with. You should be careful while you make the video.
Yet, there are a few things that you should keep in mind before you start filming the video. There are a few videos marketing steps that to follow before and after you make the video.
The video should be such that it is of some value to the audience. You should not at all look at the video and your audience as a dollar sign. The audience is not dumb. If they feel that you do not have anything that is of some use to them, the video marketing technique will also fail.
Thus, the first of the video marketing steps is that you should focus. Yous think of a video campaign that is more focused on the audience’s benefit. Forget about how much money you will be making from all this.
The purpose of making the video should also be fulfilled, that is, informing the people through it. There should be a considerable matter to talk about and to think about for the audience.
It’s most often seen that the videos that make people think over the subject stay in their minds for longer. This way there is no need for any cheap stint to keep up the ratings amongst your audience. Then, you must also take care of the fact that a video should be of help to the audience.
Videos about some problem and the prospective solution should proper presentation. You must make sure that the solution is well understood by the people and that it is well described. The biggest disappointment for anyone is that such videos are not very descriptive. Hence, the audience remains dissatisfied.
This is all about the content of the video in the video marketing steps. Yet, most of the time, people find difficulty in compiling all that they want to say. They have the matter, but not the way to convey it. In this case, you must answer a few questions. What is the type of video that you are making? What do you want your audience to do after watching the video?
And, most importantly, who is going to be your audience? When your audience is grown-up literate people you must not be wasting time talking basics. You would be wise to straight away get to the point. If they are not so learned and need to be explained the subject, then this should be done right away. Also, if you wish the audience to do something after the video watching, then direct them. This will get you assured results.
Article Source: Ezine Articles/4093801
Benefits of Video Marketing
1. Grow Profit
Companies who use video marketing earn 49% faster than those who don’t.
2. Impact on Buying Decisions
Research shows that customers buy products that they have seen in a video ad. This marketing tool also helped increase user understanding of their product or service.
3. Provide What the People Want
People prefer video content over the following channels listed below
Consumers use a variety of methods when they want to buy something. They also research their options using the following strategies;
using a search engine
visiting a company or product’s official website
looking at review websites
You can incorporate video into every one of those places. This can give your brand a better chance of convincing the consumer.
4. Rank Higher in Search
Video can help improve your website’s ranking on search engine results pages (SERPs). Visitor’s time on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor.
Video is an effective way t increase metrics. Marketers say that video has increased dwell time on their sites.
Websites can improve their rank if they use video effectively. They can be on the first page of Google results by as much as 53 times.
Search results for keyword searches in the U.S. contain at least one video. This strategy increases your chances of appearing in the SERPs. It can make you a more desirable click.
5. Boost Traffic
Video users enjoy 41% more web traffic from search than non-users.
6. Increase in Backlinks
If you embed a video into a page or post triples the average number of linking domains.
7. Build Up Conversions
Video users have 27% higher click-through rates and 34% higher web conversion rates. Using video on a landing page can also increase conversion.
8. Connect with Decision Makers
Three-quarters of business executives watch work-related videos weekly. Plus, 54% of senior executives share work-related videos with colleagues every week.
9. Compress Email Sends
Using the word video in an email subject line improves the feedback on your sent emails. It boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%.
Video is a powerful addition to your email marketing.
10. Earn Shares
Social video generates 1,200% more shares than text and images combined.
Create video content that the audience enjoys. Consumers tend to share it with their friends.
Lack of Planning and Strategy
A video production without clear goals and a plan is far from being successful. Video content requires well-researched data on what your audience wants to see and how to give it to them.
You also need to have a clear plan in place for what metrics you are going to track and how you’ll track them.
Association of conversion metrics to various types of video
Measurement of performance
Stages of the production process
Remember to plan for every stage of production before you enter the realm of video marketing.
Tech-savvy youth prefer everything in video form. It is the easiest way for them to learn. Though the target audience for video marketing is young people, it is a great tool to market to any audience.
Video marketers often dismiss the idea that older audiences also use video platforms. In fact, 1 out of 3 baby boomers is active on these platforms.
It is best to do research and come up with strategies to expand your audience.
Neglecting Accessibility Features
The lack of accessibility accommodations in video marketing can limit their audience. One and a half billion people in the world live with some level of hearing loss. This is a huge market you’re ignoring if your video does not provide captions or transcripts.
Most users also watch Facebook video content with the sound off. They tend to consume this content around others and want to avoid disturbing them.
You can provide captions. This ensures that audiences can still receive information without the need for audio.
Nowadays, social media is the most reliable channel of communication for everyone. This generation learns through visuals. They can learn based on what they see. With this, video marketing is a very effective tool to advertise your business. You will be able to reach people from all walks of life with the power of digital media marketing.