Video Marketing Statistics:
According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen. But what does that work out to in real numbers?
That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.
The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
That’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:
50% watch business-related videos on YouTube
65% visit the marketer’s website after viewing a video
16 minutes and 49 seconds
According to comScore, that’s how much time the average user spends watching online video ads every month.
There is no doubt that video marketing is the best tool that one can employ to get the best results for your internet marketing. In fact, it is even proved that it works better than television ads. But, it is not just a piece of cake that you can walk away with. You should be careful while you make the video. However, there are a few things that you should keep in mind before you start filming the video. There are a few video marketing steps that should be taken seriously before and also after you make the video. The video should be such that it is of some value to the audience. You should not at all look at the video and your audience as a dollar sign. The audience is not dumb and if they feel that you do not have anything that is of some use to them, the video marketing technique will also fail. Therefore, the first of video marketing steps is that you should focus and think of a video campaign that is more focused on the audience benefit and not on how much money you will be making from all this.
The purpose of making the video should also be fulfilled, that is, informing the people through it. There should be a considerable matter to talk about and to think about for the audience. This is because it’s most often seen that the videos that make people think over the subject stay in their minds for longer. This way any cheap stint to keep up the ratings amongst your audience shall not be needed. Then, you must also take care of the fact that a video should be of help to the audience. If the video is about some problem and the prospective solution, then there should be care given to the way it is conveyed to the audience. You shall make sure that the solution is well understood by the people and also that it is well described. The biggest disappointment for anyone, in this case, is that such videos are not very descriptive. Hence, the audience remains dissatisfied.
This is all about the content of the video in the video marketing steps. However, most of the time, people find difficulty in compiling all that they want to say. They have the matter, but not the way to convey it. In this case, you must answer a few questions. What is the type of video that you are making? What do you want your audience to do after watching the video? And, most importantly, who is going to be your audience? When your audience is grown-up literate people you shall not be wasting time talking basics. You would wise to straight away get to the point. If they are not so learned and need to be explained the subject, then this should be done right away. Also, if you wish the audience to do something after the video watching, then direct them. This will get you assured results.
Article Source: Ezine Articles/4093801