Social Media Branding Means Putting Your Brand on a Pedestal
It’s one thing to have strong content in a business website and social media marketing, but it’s another world when visual branding is used to market even further. It’s no surprise that the fastest growing social media platforms – Pinterest, Instagram, Snapchat, Facebook, and Twitter – have become the main marketing platforms for visual branding or social media branding.
Visual social media branding is simply the visual content that appears on your social media networks such as your profile picture, your cover photo, and pictures that you include with your social posts. Remember the lessons in your Psychology class in college because visuals are wired to the human brain to make understanding better and faster, more effectively in fact than words. Visual content also tends to engage more social interaction. On Facebook alone, 93 percent of engaged and commented posts are those with images compared to status updates, links, and even videos.
There Are 4 Proven Methods for Success in Social Media Branding
If you study the most successful brands, you’ll see that they use the same colors over and over again, usually, a color or colors associated with their logo (think Coke, Cadbury, Nike, etc.). Take a page from their social media marketing playbook and repeat the colors in your logo, in the texts, and of course, on images. All you need is two to four colors for consistent use on all your social media posts. It helps if these colors can also be associated with your products. The repeated use of the same colors will familiarize consumers with your brand name.
Understand a little about color psychology
Studying a little bit about color psychology will also help you evoke feelings in your customers. If you study technology companies like Dell, IBM, HP, Samsung, and Apple, they usually use blue to symbolize progress and intelligence. The red used by the Virgin gives off feelings of boldness and confidence. Normally, bright colors like red, orange, and yellow give off passion, excitement, energy, and optimism. Dark colors like black and violet usher in sophistication, creativity, and individualism, while green is understandably about nature. Thus, your color must reflect what your brand, product, and service really are. If your website or brand is still new, you might want to use bright colors or pastel colors especially if your niche market is from the youthful ages.
Your font should reflect your brand’s personality
Like colors, your font should reflect the personality of your brand. Just get three fonts and use them consistently on your website pages and blogs. Use them also on the cover photos and other posts on your social media platforms. You can use a font for your title or heading, a font for your subtitles, and a font for your body text. If you want to look at a sample ad, look at how Nike does it. The font on your title or heading should be a large design font and this must display the most of your brand’s personality. The font on your subtitle and body should be easy to read.
Social Media Platforms Use Only the Most Appropriate Images
Always use images that have a consistent theme with your brand and products. The most effective images for your company and products are those that you take yourself with whatever camera you use, though a branded DSLR camera will always be the best for image clarity or effects. If you want samples of great visuals, look at ads from the big beer companies in their social media marketing.
LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.
Kathleen Illes, Executive Director | Rebecca's Dream
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