Videos and Digital Marketing May Make All the Difference

It is without doubt that videos have added a new dimension to website and internet marketing. They have proven to attract and increase traffic into websites far better than the best article or content could ever do. However, the quality of videos can determine if your video marketing is successful or not.

Before you even attempt video marketing, take a gander at the following:

Make your explainer video explain clearly

What’s the use of putting up an explainer video when the animation quality is poor and has a lousy storyline? It will affect your internet marketing results because the competition will be laughing at you and your visitors will spread the word that you really have a crappy explainer video. One bad video is all you need to damage your brand. Remember that the video doesn’t just talk about the product but is an extension of your company and all that you stand for. If you don’t know how, get professionals to do the video for you.

Video Marketing Should Be In Line with Marketing Goals

If you’re marketing banana split ice cream, you don’t make a video about bananas. Your video style should suit and be specific about what you want to sell and how you want to sell it. For example, if you’re marketing complex products or services, black and white whiteboard videos that explain things simply but in detail can be highly educational and easily grasped by the viewer. On the other hand, animated videos are fun if kept short for simpler internet marketing.

Your blogging versus SEO

Search engine optimization (SEO) is already a proven way of internet marketing and any video marketing you do will enhance your SEO campaign. However, when you emphasize on videos and less on content, Google has a nasty way of de-emphasizing your relevance on search engine rankings for keywords. While this can be solved by placing keywords inside video captions, another great solution is to post both articles and videos on your blog as much as you can. And if you don’t have a blog for your business website, create one now. Post a video at least once a week and post an article three or four times a week. Place your keywords in the headline and a couple inside each article. Embed your videos in your social media sites. When more visitors find your blogs and social media sites and open the articles and videos, your search rankings go up. When people search your keywords, you rank in the top ten of search engine rankings. If you have a professional SEO company running your digital marketing campaign, request them to optimize your website as well.

Put your video where it can be seen

Any video will be worth the time of visitors and will always call attention quickly, that is, if the visitors can see it at once. If you happen to place your videos in a second or third page in your website or inside a lonely landing page, or a hidden corner in your blog, then no one can watch what they can’t see. Video marketing means that people should see your video right away, and it’s even better if it’s the first thing they see. When having a website made or having your present site renovated by web developers, tell them to place videos where it’s the first thing the visitors might see.

Expand Video Marketing to New Frontiers

You might have a product that you usually market for people between 25 to 50 years old. Why not try making videos every now and then to entice the 13 to 20 years of age? Or if your product mostly targets women, try making a video to target the male niche. The possibilities are endless when you do video marketing.

Photo Credit | Flickr