We’ve all overheard conversations, walking down hip streets of the world’s tech capitals, discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be privy to? Are these people just using slang to look cool?
Well, ok, probably yes to the latter, but a determinate NO to the rest. This article will explain what these terms mean, which jobs pay better, and how to become one.
The Acronyms Unveiled
You have actually eavesdropped on two people who are discussing two professions that, although they have existed for decades, and in theory for centuries, and knowing by the tech industry as UX and UI Design.
UX Design refers to the term User Experience, while UI stands for User Interface. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. UX is a more analytical and technical field. UI is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.
There is an analogy I like to use in describing the different parts of a (digital) product:
If you imagine a product as the human body, the bones represent the code that gives it structures. The organs represent the UX: measuring and optimizing against input for supporting life functions. And UI represents the cosmetics of the body–its presentation, its senses and reactions. But don’t worry if you’re still confused! You’re not the only one!
As Rahul Varshney, Co-creator of Foster.fm puts it:
User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought, while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.
Below I break down the history, debate and definition around each term in detail. But if you don’t care for them – jump to the end of each section for a simplified description. And make sure you don’t miss the professional stats below it.
What is User Experience Design?
User experience design is a human-first way of designing products.
User experience design (UXD or UED) enhances customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
Clear, right? Well, you might note immediately that despite what I implied in the introduction, the definition has no reference to tech, no mention of digital, and is vague at best. But like all professions, it’s impossible to distill the process from just a few words.
Some confusion in the definition of the term itself is due to its youth. Don Norman, a cognitive scientist and co-founder of the Nielsen Norman Group Design Consultancy, is credited with inventing the term in the late 1990s, declaring that “User experience encompasses all aspects of the end-users interaction with the company, its services, and its products.”
This implies that UX encompasses all interactions between a potential or active customer and a company regardless of its medium. As a scientific process, it applies to anything – street lamps, cars, Ikea shelving, etc. In the video below, we pit a banana against a pineapple to demonstrate this point.
Source: Emil Lamprecht
The Difference Between UX Design and UI Design
UI UX Design Principles/Functionality
Products that succeed meet a market requirement that does not exist right now. A UX designer will conduct a competitive analysis, create personas by following the ux design principles. Finally, create a minimum viable product or minimum valuable product that will appeal to your targeted customers during the design research phase. Testing throughout the product’s life cycle validates this.
Assists Users in Achieving Goals; UI Creates Emotional Connections
When people visit your website, you want them to do things with a purpose in mind.
User Experience Is Done First, UI Design Follows… (Sometimes)
UX research and design are typically the first steps in the development of a product or application. UX people handle many of the research findings that validate or invalidate initial product ideas. It takes the UI people a few rounds of iteration to complete visual design and micro-interactions work after a prototype is mostly complete like some app designs.
User Experience Is Used For All Products, Interfaces, And Services, whereas UI Is Only Used For Interfaces.
With each passing day, the field of ux grows in popularity. The importance of understanding their users’ needs and validating hypotheses before developing products or services is becoming clear to companies with web presences as well as businesses that develop products or provide services.
In what ways are UI and UX design-related?
Despite the fact that the terms UX and UI imply that they are related disciplines, they are not. The user interface emphasizes visual characteristics as well as overall impression. Nonetheless, even the most visually appealing UI will disappoint users if the UX is poor.
They are not distinct entities. On the contrary, both elements are critical and collaborate closely to determine how a product will look and function, with each influencing the other.
After weeks of work on a site, you discover that people are having difficulty finding what they are looking for and navigating it. Users will become frustrated and abandon your site if it lacks a good UX, regardless of how appealing the interface is.
Consider the alternative: you conduct user research and tests to ensure a positive user experience, but your site text is so light that it is difficult to read. Even if your UX is excellent, users may not use your product if the UI is unappealing or difficult to use.
UX cannot exist in the absence of UI, and vice versa. As a result, you’ll need both sides of the equation to ensure users can interact with your product with ease and pleasure.
Importance of UI/UX
UI and UX collaborate to shape a product’s overall experience. Even if two comparable products have the same end result, the UX/UI reflects how they deliver it. Users will use a product that provides a better user experience if it is more appealing to them due to its overall design.