When it comes to reaching your millennial audience, social media is one of the best marketing strategies. But what should your social media marketing strategy plan include in order to engage this demographic?
Since millennials have begun to perceive social media platforms as one-stop shopping for all of their everyday requirements, brands have stopped treating social media as if it were just another medium of communication.
To put it another way, as a result of the exponential growth in social media users as well as evolving consumption patterns, brands have begun to reevaluate their social media marketing tactics. As a result of the improvements implemented by social media platforms, social media has now established itself as an effective marketing campaign.
What is the age range of the millennial generation?
By generation, the population is expected to grow.
Millennials are defined as anyone born between 1981 and 1996, according to the Pew Research Center (ages 24 to 39 in 2020). Anyone born after 1997 is considered to be a member of the new generation, known as Generation Z or ‘Gen Z.’
By 2020, millennials will account for approximately 35% of the US workforce, demonstrating that this generation is a valuable source of new business. Millennials are not only a large target audience, but they also have significant purchasing power, making them an excellent choice for brands looking to increase awareness and revenue.
Marketing Ideas To Reach out The Millenials
Reach out to millennials based on what they are interested in.
Business marketing professionals have a better understanding of what millennials are really interested in. While they are often stereotyped as being obsessed with technology, pioneers of selfie culture, constantly in need of approval, and having a very clear mindset about work culture, marketers have a better understanding of what this generation is actually interested in.
Along with listening in on conversations, the researchers looked into the motivations that drive millennials’ shopping decisions. Millennials are more likely to buy from a company if their purchase is dedicated to a good cause, according to nearly half of them.
When it comes to reaching millennials, brands that support causes that this audience cares about – not just appear to support them but actually do so – are in a better position than those that do not.
Tapping on demographic and behavioural insights/Local search marketing
To keep up with the changing nature of advertisements, the emergence of social media, the proliferation of paid digital channels, and the fierce competition for media space, you must constantly gather new information and insights in order to create social media posts that speak directly to your target audience.
The question that needs to be addressed here is: how do you come across these insights?
Social media gives you the ability to gather a great deal of information about your followers and target audiences. However, due to the complexity of this data, it is nearly impossible to analyze it manually at the present time. This is where social media monitoring tools can be extremely beneficial, as they can assist with brand monitoring as well as overall social media analysis and analysis.
With the help of marketing tools and techniques, it is very simple to gather all of the information (mentions, conversation, negative comments, reviews, and so on) and conduct social media analysis to discover millennials’ core interests, behavioural patterns, opinions, and previous shopping experience. Millennials’ core interests include technology, fashion, and food. Use these insights to identify the millennial niche segment that is most appropriate for your company’s product or service.
Look at behavioural patterns
The Millennial Marketing study found that 69 percent of millennials want adventure in their daily lives, which means they want to have new experiences. The experience doesn’t have to be anything monumental; small, new experiences are doable and accessible for the majority of millennials today.
More advanced search marketing
Millennials are defined as those who are between the ages of 18 and 34, in the broadest sense of the term. It is not possible to create a campaign that will appeal to everyone in this diverse age group in a single shot. Even a five-year difference in age results in changes in certain inherent characteristics as well as differences in personalities. This has a direct impact on how you communicate with your audience and where you direct your efforts.
Example: Someone who has just turned 18 may be unable to afford luxury goods, whereas someone who is 26 may have greater financial independence and be able to make more expensive purchases. You’ll also notice that the products available to a 34-year-old man will differ from those available to a 25-year-old woman.
The fact that someone falls into the millennial category does not allow you to target them solely on that basis. Taking these considerations into consideration, your brand should concentrate on one specific age group with similar characteristics and develop social media campaigns around that group.
If you create a campaign for all millennials in the world and expect to see positive results, you’re doing something wrong. It is necessary to take into consideration location, with campaigns being tailored to the specific region of the world that is being targeted.
When developing your campaigns, you will have to take into account the fact that Indian millennials are more price-sensitive than American counterparts. When it comes to marketing messages, what works in one country will not work in another, so you must consider localization when developing your marketing messages.
In order to differentiate itself from competitors, Amazon has created customized website design for each country. Indian homepages emphasize offers and savings, while US homepages emphasize products and features.
Be active on social media
When responding to comments, queries, or concerns on social media platforms, platform managers must take the initiative. If you do not respond to millennials’ communications within 60 minutes, you risk damaging your brand’s reputation.
When it comes to customer service, social media has surpassed email and phone calls as the preferred venue for posting inquiries, hence eliminating the need for lengthy emails or phone conversations. According to a Microsoft survey, millennials are increasingly turning to social media to voice their dissatisfaction with a company’s products or services.
Social media is being used by the vast majority of your target segment to lodge grievances and seek assistance. As a result, you should not devote all of your resources to a single social media platform; rather, you should manage communities across all of the platforms on which you have an online presence.
Using a centralized platform to manage customer questions or messages is advised when dealing with consumer inquiries or messages. Social media management systems that give a customized dashboard to handle customer service can make it easier to keep track of all of your networks. You may also integrate Facebook Messenger into your website in order to manage real-time communication on the platform.
Whatever method you use to manage mentions, complaints, and messages on social media, you must ensure that all communications are consistent with your brand.
Wendy’s is a fast-food restaurant company located in the United States that is known for providing amusing customer service that is consistent with the brand’s overall personality. Aside from attracting a lot of attention, the amusing take on customer service also adds personality to the company’s social media marketing efforts.
Millennials or 18-34 year-olds that belong to Gen Y thrive in the digital world spending at least 25 hours online per week. Ironically, the general social marketing strategy of many social marketers that target this age group involves leveraging multiple social media platforms and using digital ads that they tend to veer away from. This influential demographic is immune to traditional advertising strategies and considers their smartphones essential life tools with mobile-friendly content right at the core.
Instead of constantly using digital media ads that this age group finds too aggressive or ingenious, general marketing tips suggest spending more time analyzing how Millennials use digital and social media. This will allow you to conceptualize a marketing strategy that focuses on what they need and crave. Social marketing campaigns that are socially responsible, authentic, and unique often successfully address their need for a holistic digital experience.
Marketing Tips Can Make All the Difference
Never think of Millennials as a whole. Instead, target a more localized segment by giving them post-worthy content. Videos, infographics, and images that they can share with family and friends appeal to them most. Your targeted niche of Millennials generally expects more from the brands they patronize and associate themselves with. Staying committed to the values you uphold and giving them the best quality, you can offer are key factors in realizing this.
Less video time is better
The average attention span of Millennials is less than 10 seconds. In those 10 seconds, you need to come up with a marketing strategy that can effectively lure them. The solution is four-, eight-, and ten-second videos that attract immediate attention on any news feed. It helps if your video has links to your main website or a landing page.
Social has better celebrities
Believe it or not, Millennials don’t like following hot celebrity A-listers. A few do, but these few aren’t worth the effort on any marketing campaign targeted at them. Instead, Millennials are more adept at following what they consider is worth their time like family, good and close friends, and perhaps their favorite movies, Attention, Millennial Star Wars fans! They also vouch for influencers who introduce them to brands that uphold the same values they advocate, coupled with great quality.
If you consistently post quality content in every format – videos, articles, infographics, images, GIFS, etc. – these will tend to be shared and will find their way to the friends of the friends of the friends of your targeted millennial market. Good marketing tips learned from old-school traditional marketing still apply by influencing the influencers that will influence others with your brand. Believe us when we say that influencers are even bigger celebrities than anything Hollywood can put up.
Good Marketing Tips Mean Being Creative with Mobile Data
Never ignore the power of a mobile marketing campaign because 99.99% of Millennials are adept at using and own at least one mobile device, the majority of this being smartphones with enough internet capability equivalent to a whole internet café. Millennials are not an ever-elusive demographic, they just know exactly what they need and want.
Best Social Networks To Reach and Interact with Millennials
According to the findings of our social network usage research summary, more than 4.5 billion people are using the internet at the start of 2020. Active social media users have surpassed the 3.8 billion mark, representing an increase of more than 9 percent from the previous year’s figure.
Reaching millennials through social media is one of the most effective marketing techniques, And one must consider the demographic profile of social network users. Facebook and Instagram, two of the most popular social media platforms, are particularly effective marketing strategies to reach out the millennial and Generation Z age groups, as revealed by the Social Bakers social media trends report. The 25-34 age group, which includes millennials, is the most active on both Facebook and Instagram, with the highest usage.
Instagram, one of the most popular social media platforms, has one billion monthly active users, making it one of the most popular social media platforms. The use of the platform has increased dramatically over the last few years, with usage increasing by orders of magnitude.
As a result of this, the platform receives more than 100 million photos and videos uploaded to it every day, with the majority of these being posted by millennials, demonstrating the importance of brands making use of social media platforms as a strategic marketing plan example.
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