To Evaluate the Firm, Look at Their Social Media Marketing

Social Media Marketing Will Always Impact Any Business

The internet is now a powerful factor in global communication, and social media is a key component of this communication. Due to its role in a wide variety of marketing services, social media is fostering high demand among numerous companies.

Social media marketing services promote products, services, and even content using various mediums on a wide array of platforms. Social media marketing maximizes the use of various strategies and tactics from each social media platform through online social interaction between customer and brand. The end goal here is not only to target customers but to get them to interact with the people behind the brand.

Social media marketing generally targets social network users for obvious reasons. Some of the well-known marketing strategies involve creating social media accounts on Facebook, Twitter, or Instagram not only to promote products and services but to also encourage followers to interact. Strategically, these platforms are rooted more in being personalized and tend to target large personal audience bases which can include friends, relatives, alumni, business connections, and even acquaintances. Posts and updates on social media pages can provide links to other pages that can drive traffic to the company’s main website. Social media marketing is enjoying a high level of popularity never experienced by any other type of marketing including traditional as well as digital marketing.

Social Media Marketing Platforms Are Part of the Strategy

Facebook, Twitter, Instagram, and LinkedIn are the most popular platforms for marketing strategies. Other platforms like these are also gaining in popularity such as Google+ and Pinterest. While these sites may appear mainstream, a closer look reveals the major differences, and it is these differences that social media marketing companies are taking advantage of.

  • Facebook

Sometimes thought of as the “measuring cup” for other social media sites, Facebook is the most common form of social media. It is referred to as a “measuring cup” because this platform combines every aspect of visual and audio marketing with a few more factors thrown in. It can maintain large followings within large circles of influence as well as have a varied user base. Children, teens, adults are all present on Facebook. Between genders, research indicates that more than 60% of the users are female.

  • Twitter

This specialized type of social media has its own appeal, especially for users who need real time communication in conversation form. Twitter has a widely diversified user base since the vast majority of those who register for the site do so to follow a particular person, such as a celebrity, politician, or sports personality.

  • LinkedIn

This is a more formally based social media platform that appeals mostly to career professionals, both young and old. It is a highly desired option for potential job hunters and company recruiters. Other professionals who post on this platform seek to make their skills and expertise marketable around professional circles of their desired career interests. Many social media marketing services generally use LinkedIn to market a brand name along with its CEO and managerial staff.

Social Media Marketing Services Have the Most Experienced Marketers on the Internet

The best social media marketing services provide useful advice on the best possible sites suitable for a specific business or website. This is because not all social media sites are suitable for all businesses. A real social marketing strategy will carefully study what the business is, its products, services, and other key aspects. It will then take into consideration what social media platforms and online tactics are most useful.

Picture Credit |

Digital Marketing

Strategy Session

Coming Soon!

Some of our Clients

LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.

Kathleen Illes, Executive Director | Rebecca's Dream
Ultimate Reasons Why Marketing Agencies are Needed and Why You Need a Marketing AgencyUltimate Reasons Why Marketing Agencies are Needed and Why You Need a Marketing Agency
Top 4 Factors to Evaluate When Choosing a Digital Media Firm

Related Posts

If you enjoy reading this, then please explore our other articles below:

Back to Blog