Regarding social media marketing, you can probably learn from some news. Still, you probably never realized that you could learn even more from your favorite pop singer, such as Katy Perry.
But it all makes sense since Katy Perry uses social media for marketing herself and her songs and albums. She’s more than just a pop diva with almost 64 million followers on Twitter, more than any popular brand could ever hope to have. Twitter has officially announced that she has the greatest number of followers, even more than any American president that ever sat in the White House.
So, what can you learn from Katy Perry about social media marketing that may seem like social media marketing news? Well, the singer’s strategy is very simple: Be yourself and have fun, and probably use some market smarts such as these:
Be realistic so people can relate to you
Even brands need a personality that should relate to the target market. Every customer (and this means “every”) always wants to feel that you made a brand for them, so when you interact with them on social media, they appreciate that the brand relates to them and even understands them. When Katy Perry discusses with fans, she doesn’t urge them to buy her music. Instead, like any normal person, she relates what she feels and what her aches are.
Social Media Marketing Means Learning from Those Successful
Social Media Marketing
Don’t be too serious.
Seriousness may vary depending on what product or service you’re attempting to market. Still, in general, there’s nothing wrong with using some humor now and then on social media to make your customers laugh a little. If you’re marketing team can create some funny memes or funny hashtags that relate to your brand. However, do remember that too much humor may boomerang back at your brand. Hence, customers tend to take these things seriously when updating things that may sound like social media marketing news.
Appreciate what your customers are doing
Part of social media marketing is to engage your customers. Not only do the customers appreciate you doing this, but you should also learn to appreciate what your customers are doing for the company. Little things like telling them whenever a purchase is made give the company a chance to expand to improve the lives of other customers in other places and how you can improve the products over time. Even a little thank you and welcome to go a long way.
Social Media Marketing News Means Sharing Content Too
Social Media Marketing
You can always find more interesting ways and content to make your brand more personable and encourages others to share your content. People are likelier to like, share, click, and retweet content if it piques their interest.
Sometimes you should post inspiring content related to the latest trends or news. For instance, you can encourage people in areas hit by tornadoes or hurricanes to “hang in there” because help is on the way. Inspiring will show people that your brand has a heart like any human.
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