Over the last 2 years, the world shifted to a remote workforce in response to the global pandemic. Many small and medium enterprises are also prepared to increase their brand visibility.

Thanks to the innovations in marketing technology, we now have new options to better reach target audiences and keep updated on what’s going on in the world. Traditional marketing tactics have been replaced by online marketing techniques to assist companies to expand and scale. To reap the benefits of digital marketing tactics, businesses have begun to make more investments into their marketing initiatives.

In this podcast episode of Life Way Points, we meet Ashleigh-Ann Mowatt – an experienced journalist, media and communications specialist and the current executive of Live Well Jamaica, a job-training service that aims to help create and broaden Jamaica’s way of digital work through information and real-life experiences. Ms. Mowatt seeks not only to help people “navigate the world of modern work” and transition to the “digital space” of marketing and personal branding, but to also guide them in staying relevant in their own industry.

Ashleigh-Ann Mowatt, with Idris Grant (LSI Media CEO) and Chris Grant (LSI Media Exec. VP), discuss how, through online events and zoom calls, several digital marketing teams were able to assist their organizations in bringing their audiences together. The focus on customer communications via digital methods is expected to continue even after the pandemic is over, as online events have become the norm. Digital marketing techniques enable your company to increase sales by making it more visible and accessible to more customers who are already shopping for products and services in your industry.

Listen to the latest Life Way Points podcast episode from LSI Media, with special thanks to Ashleigh-Ann Mowatt for bringing a fresh perspective and getting involved.