Why Adding a Social Media Video to Your Campaign is a Good Idea
The use of videos isn’t just a marketing tactic for large players with large budgets. It only takes a single social marketing specialist to create a short social media video for a business website. These video shorts can grab attention as proven by many businesses already making and using them.
Videos aren’t the sole territory for YouTube alone. Instagram recently launched its first short movie trailer, signaling the start of social media platforms that are starting to break out of their fixed formats. In fact, anything from 15-seconder Vine and Instavid videos on other image platforms like Pinterest is coming out, to 1-2 minute videos on Facebook and Google+. LinkedIn even has professional portfolio videos that can be pinned.
The appeal of a short social media video is like a snack. It’s quick, fast, and can be delicious. It’s especially good for people on the go who have very short attention spans, who have to browse and run fast, and who need to view content through mobile devices while on the go.
1. Video and audio resources for websites and eBooks
One of the most common uses for video marketing is video and audio resources for websites and eBooks. For example, suppose you have an online course on how to grow your business or teach someone how to become more successful at their job. In that case, you can show people how to apply the information you are teaching properly. Likewise, you can offer a demonstration video for people who want to know how to install your software or use your webinars properly. You can show people how to use the software and webinars you are hosting properly. All of these things can be done with video marketing.
In addition to these examples, you can also show off a clip from your presentation or product launch. This is a great way to let people get to know you and what your product or service is all about. You could even talk about how you came up with your idea for the marketing strategy or how you found your target market. It’s all about showing people who you are and what you have to offer.
YouTube is the perfect place for video marketing because it is the most visited website in the entire world. You can actually find a lot of great products and services that allow you to make the most out of this opportunity. There are tons of different types of videos available to promote almost anything that you can think of. Some of them might be a little controversial, but they always make for good publicity anyway.
People love watching social media video because it is entertaining and informative at the same time. A lot of people feel as though they get to see a “how-to” type of video that gives them information that they can use. They can also see other people doing helpful things. If you offer a video that uses everyday language, then you will reach a lot more people.
2. Create videos for your blog or website
Another way to use this method of marketing is to create videos for your blog or website. You can use text or use a voice-over to talk about the product or service you are trying to offer. This is a really neat way to get the word out about your product or service. Everyone loves to watch a video that teaches them something new.
Showcase an event
You can also use video to promote events. This is a great way to show people what will happen at an event you are throwing. You can show a video of the entertainment at the event as well. If you plan a big promotion for your business, you can use a video to let everyone know about it. This is very popular for promotions that last a long period of time, like trade shows.
The event can be something that your company-sponsored, like a seminar or workshop, for an outside audience or participants (this is the best of the lot). Perhaps it’s a short social media video of your company event that shows your employees all happy to be in the company. Or it can be the launching of a new product, upgrade, or service. Many clever brands continually do this but with longer videos added to their marketing campaign. It’s better if your short video on an event can hit a really nice nerve like family or friendship.
Show how to do something
You can make a short social media video on how to do something, especially if your products can be used to solve a problem or your online store sells products for problem-solving. For instance, if you have an online store that sells hardware supplies, you might want to make a short video on how to correctly hold and use certain tools. If you run a plumbing company, you can make a short video about how to take care of your plumbing pipes during winter and add it to your marketing campaign. If you sell baking supplies, your video can show how to cook simple pastries or cakes. The possibilities are endless.
Highlight your skills
What better way to show off your website than to highlight your talents and skills in a short social media video. For instance, if you’re running a web design or web development outfit, your shorts can feature what you do best that has earned the respect of your past clients.
Use fun to launch a new product
And speaking of new products or services as mentioned above, you don’t need to push too much promotion on something new. Put a little fun and creativity into your marketing campaign that appeals to the human and emotional side of people. For instance, if you’re about to release a new line of sports shorts, you can feature how you came about the idea or show some fun ways to use the new shorts.
What Type of Social Media Video Can You Incorporate into Your Marketing Campaign?
Have you ever wondered what type of video content is the best to include in your social media marketing campaign? When you optimize your websites and blog posts for the search engines, you will need to make sure that your website content and blog posts contain relevant keywords. This is important to your overall optimization and search engine optimization as well. Suppose you cannot incorporate keywords into your video content. In that case, you may want to think about whether or not the product or service you are offering is worth your time or money.
However, suppose you already have video content on your website or blog. In that case, you may want to use this content to help you promote your product or service and get your message out to your customers. One of the best ways to do this is to use videos to accompany articles. This is a great way to get your message out while still being informative and entertaining to your audience. You can also use videos to educate your audience. Suppose you are promoting a new software program, for example. In that case, you can have video testimonials that show how popular the software is with other consumers. Of course, it is not just videos that you can use to educate your viewers effectively. When you are marketing online, you will want to be as clear and concise as possible. This means that you will want to limit the amount of text that you include in your video as much as possible. Why? Because people will only skim a few seconds of your video, and then they will lose interest and leave your page. You want to ensure that your audience members are completely engaged with your video so that they will want to stay on your page longer and explore all of the content you have to offer.
Another important factor to consider when creating a video for your webpage is sound. Your audience members may want to listen to your voice. If you use clips from interviews or other live events that you have attended, this will add to the credibility of your voice. If you have access to audio from your set that you can use, you should take advantage of this feature. In addition, you can insert music into your video as well.
You will also want to ensure that your video is brief, sweet, and to the point. Many people like to see fast action. You don’t have to go into great detail, but you need to give your viewers a quick summary of what happened during the video. Don’t go into detail too much-most people won’t watch a video with 20 minutes of dialogue. You can also briefly talk about the product or service in the video, but you don’t have to spend more than a second talking about each item.
When you are creating a type of social media video for your business, be sure to document everything. This will be crucial if you are looking to provide proof of some sort. For example, you could film yourself opening a new door or window at your business. You can then edit the video and produce a video that shows clients exactly how the process went. A short video that provides proof will go a long way in convincing potential customers that you are a legitimate business.
It is important to remember when you are planning out the marketing video that you should research your target audience. If your business targets professionals, you should plan out your video accordingly. Your video can give away information about your business or professional background, such as years in business, certifications, or specialties. Your social media video should not only provide information about yourself, but you should include information that relates to your customers as well.
Remember to record your video when it is relevant, such as when employees are completing their daily tasks. This way, you can create a video that shows your customers exactly how they can benefit from your services. If you have employees completing work-related tasks while on-site, offer incentives to encourage them to use your business. A great social media video will attract attention and help you build credibility with your target audience.