Welcome to LSI Media presents Social Media Life Way Points Episode 2:
The Role of Psychology has an Influence in the World of Social Media. What makes a post on social media successful? Is it the content? The timing? What kind of personality is needed to succeed on social media?
In this episode, we will discuss how psychology plays a vital role in social media marketing and how you can use it to improve your campaigns. Our guest, Idris Grant, is the CEO and co-founder of LSI Media and is a member of our team of digital media marketing experts. During the episode, Idris talks about the psychology of influence in the world of digital media. He explains a methodology LSI Media has used for the past 12 years to create compelling marketing campaigns.
Marketing is not just about creating a product and selling it, it is also about getting people to want to buy your product before they know they need it. People all across the globe have grown more connected, more informed, and have a greater sense of community than at any time before. It means that, as an organization, you have the opportunity to reach thousands of people through digital channels when trying to spread the word about your business.
To sum it up, the best well-thought-out marketing will consider the emotional and rational aspects of a person’s psyche. In addition to using psychology in your campaign to draw an emotional response, it is also important to use facts and logic to appeal to the more rational side of someone’s personality. This approach is a surefire way to appeal to most people since the vast majority are affected by emotions and logic in their decisions.