While it may seem like creative writing is a luxury reserved for novelists and poets, it can also be used effectively in the marketing world. For example, you can use it in your email subject lines, social media posts, advertising campaigns, and more.
Let’s take a look at how creative writing can be used in email subject lines. Subject lines are usually the first thing that customers see and get quoted in. The subject line serves as the summary of your email. Do it in a way that shows your personality. Include a little bit of yourself in your message, and choose the subject line that will strike a chord with the reader.
Here are some creative ways to incorporate your personality into your social media and email subject lines:
Try “creative” or “out-of-the-box” subject lines out and see what resonates with you. Check as well which is most effective in catching your readers attention — enough to have them open the email!
And suppose you don’t see any obvious or strong responses, you can always use something else in your message to capture someone’s attention.
When it comes to creative writing, it’s important that writers should stay focused and productive.
However, it’s important to remember that creative writing is an essential part of marketing today.
Creative writing can help your business brand itself, get the message across, and potentially convert prospects if done right.
Signs That You Need Help with Creative Writing for Marketing
If your content doesn’t have any personality, then it’s not going to be engaging.
Without personality, your content will be bland. You might be saying all the right things, but people will tune out if you aren’t saying them in an interesting way. That’s why, before sending your content, we recommend reviewing it and giving it a personality boost.
You can add as much description as you like, but make sure you have a personal touch as you transform dull blog posts into exciting information.
For example, instead of writing something like “Hello, we’re sorry to keep you waiting, but we will be launching the new edition of One Small Step for our ultra-smooth espresso machine in 3 weeks,”.
Try instead writing, “Hello, as promised, our new ultra-smooth espresso machine is now available. If you’re ready, head over to this location now. We appreciate you so much in advance!!”.
A personal touch communicates to the target audience that you’re human, and that’s what people want to read.
All the best parts of your blog post and email come after the introduction. In those sections, you want to have a little encouragement kicking the reader in the gut to get them to start reading.
Using the same techniques for every blog post you write
Each blog post you write needs to be different than the last.
Suppose you’re making the same points, using the same examples, and talking about the same topics repeatedly. In that case, you’re going to lose your readers’ attention and interest.
You can’t use the same techniques for every blog post you write. Otherwise, yours would be a nightmare to read!
To spice things up, come up with entirely original ideas if you’re unable to come up with a good one already in your head. It can be anything from trying out a Turkish proverb for a new blog topic, to using obscure internet slang to convey your message in your third language.
The point is if you can think of something unique to write about, bring it to the table!
Every time you press the send button on your microphone or computer, you should be audible and physically react to your audience.
A straightforward way to achieve this is by talking out loud to yourself from time to time. You can use this strategy when writing a blog post, email, or social media comment.
You are not simplifying your writing and don’t remember who you are writing to and why they care about what you’re saying!
Good branding is about being memorable and being relatable.
Often, the best way to do that is to keep things simple or by using some creative writing techniques. Don’t worry about using complicated language or being too clever – use simple language that anyone can understand.
Think about who you’re writing to and why they would care about what you’re saying.
Email marketing in 2022 is one of the most-used marketing tools worldwide. It’s also one of the most challenging if you’re a beginner.
The response to emails has changed, so it has become important to follow the rules and best practices to ensure you get the most bang for your email marketing buck.
Businesses have an urge to reach potential customers and make purchases immediately. But there’s a fine line that needs to be observed between being spammy and not.
Effective email marketing is all about balance. It can be as simple as using your most active call-to-action (CTA), using the right words, and SEO best practices.
To be successful with your email marketing campaign, you need to be specific about the B2B business you’re advertising. Make sure you mention each of your target customer’s names but be sure not to overdo it.
The perfect email consists of three key components: your call-to-action (CTA), a clear value proposition (VITAL), and a call-to-action. It’s that simple!
Even if your business sells all kinds of products and services, your customers will most likely know your name and business only marginally better than anybody else.
Your content is meant for your target audience, and what they want from you.
When creating content for your site or blog, it’s important to remember that your primary audience is not you. It’s your market.
It would help if you captured people’s attention before selling your product or service (be it a creative idea or content). That means your creative writing should be better than copy and pasting — that can get you off the ground.
It’s also more targeted, so you can target searchers based on the content you produce instead of keywords.
There’s a lot that goes into being effective on the internet. But to be succinct, five major points need to be addressed to do a successful job.
Sometimes, the most underrated marketing tactic is email.
At the same time, it might not appear on a luxury brand’s radar screen until they see a huge spike in sales resulting from it. Emails are still a great way to taste popular demand amongst your audience or potential lead.
2. Blogs Another underrated marketing tactic is blogging.
Some of the most popular blogs on the internet do very little in terms of email marketing. But by writing it, they’re able to build their audience continually. And from there, they’re able to nurture their relationship with the reader using the power of long-form blogging.
3. Multivariate Marketing Multivariate marketing is a strategy to learn about your target market and customers.
It’s also a proven mobile marketing method, making it an excellent option for businesses seeking to grow their email list.
Post your content on social media. Whether you’re on Facebook, Instagram, or Twitter, posting is clickable content and promotes your business.
That’s why businesses are putting themselves out there daily, letting their audience know about them as they do the same for products or services that they feel passionate about.
4. Make a connection with your readers.
The best way to create a connection with your readers is to be yourself. By being yourself and showing your readers your personality, they’ll get a sense of who you are as a person and will feel connected to you.
Try acting like you are a parent crafting a personalized email for your child. Present facts and information,, make the information compelling, and make it an experience for them to open.
Do not wrap up with a big bow at the end of your marketing masterpiece. Instead, say “Thanks for reading” and then leave your reader wanting more.
And don’t say “Follow me” or “Subscribe to my mailing list.” Be genuine, be real, and be human! The best email-based marketing copy is authentic, personal, and human.
Why is it so important to make writing fun and engaging?
People frequently move away from bland, information-oriented marketing copy that focuses on hosts and programs, sales and marketing, or products and services.
Funneling yourself into these realms becomes exhausting because you lose interest fast in what not to do.
By allowing your reader to see you in a new, fun light, they’ll read your articles and emails in a completely different manner.
You’ll wow them with new ideas, inspiring articles that touch them in a new and exciting way. This prompts them to keep reading and get involved.
One of the hardest parts of being human is connecting with other humans.
We’ll do almost anything to connect with others. However, it is also best to connect with the ideas shared by others. You can do this by being engaging in your writing style, inclusive, as well as engaging with the readers.
Treat every email and blog post as if it’s a conversation with your ideal customers. Make clear explanations in your marketing content to make them easy to understand. Explain your brand in a way that makes it feel human.
Too vague or too wordy
The first step to making copywriting clearer is to make it more specific.
A vague copy can be confusing and make your reader feel like you’re not honest with them. By being specific with the copy, you’re able to zero in on important information your reader needs to know.
And more importantly, you’re able to give it to them with exciting copy that will encourage them to take action!
Building on the previous point, be specific with your copy like you would be with a sales letter or brochure. It allows your sales team members to be easily identified by your customers.
Further, this allows them to remember what the company does and how it could help them or their business. Keep it simple, stupid!
Please include your contact details in the copy so they can easily get in touch with you or get in touch with your team,
Nowadays, many businesses have automated forms via email, SMS, or WhatsApp. So you don’t always need to add your contact details if you’re sending them via these methods. This can make it very easy for potential customers to get in touch with you and ask questions.
To make your business seem more legitimate and trustworthy, use keywords more often in your copy.
Your message is not simple and direct.
When you’re telling your story, the most important thing is, to be honest and remain faithful to your brand’s core. That doesn’t mean you can’t be creative, but it does mean that you have to be honest.
This makes your message more trustworthy and will help ensure you get the feedback you need when pitching to publications.
Remember: Keywords can be one tool but not the only tool when generating content. Always employ other disciplines like research and data analysis to balance out your keywords.
For example, you still get to shape your content around ideas and user experience by using E-A-T tools.
Here at LSI Media , we know how to get our content in front of the right people, so our authors and readers get the content they need.
Using cliches or fillers when you write
Clichés are overused phrases, and fillers are used to make up for the lack of ideas.
When you read a piece of writing with many cliches or fillers, the writer is not confident or doesn’t have anything to say. Effective communication requires creativity and originality in communicating your message, so you continue to sharpen and entrench your relationship with your readers.
“Sentences are important in writing, but creativity and originality make phrases stand out.” ―Tim Ferriss, The 7 Habits of Highly Effective People.
Clichés are best avoided. Let your thoughts and feelings be expressed in an everyday way in your writing.
That way, it’s easier for you and your reader to understand your feelings without forcing them to roll their eyes at your writing.
Readers of your work, competitors, and even your competitors’ competitors will have a different take on a particular part of your content. The ability to create original content is a superpower — one to be harnessed.
Make it a point to always write your first drafts as if you were going to send them to a publisher. Rather than ramble on about your work — put it neatly and coherently that feels natural. Editors and clients will appreciate it.
At this point in the article, you already know how to:
Remember to keep the reader engaged and engaged. They will stay for more.
Be economical with words. Tim Ferriss acknowledges that we all overuse words in emails, but making sure they convey your message primarily through emotion is crucial to a persuasive email.
His marketing advice? Keep it short.
Electronic communications are short. Every extra word you apply can thwart or delay the reader and cause them to get frustrated. Be picky because they’ll spend more time reading your emails, researching your business, and maybe even form a bond that can enhance your marketing strategies .
You have a complicated structure and flow.
You want to make sure that you are following a simple structure. Writing requires planning and structure, and if you want to make the most of it, you need to learn how to plan your thoughts and ideas.
You may also want to consider a proven outline if you’re having trouble getting your ideas down on paper.
Further, you also want to make sure that your creative juices are always flowing. This comes from exercising your creativity and writing constantly. You should never be caught dead without writing.
Even if you don’t feel like it, write down what you’ve been thinking and what you want to say. This will help you when you’re presenting your idea to a client.
When it comes to marketing, writing, and business, you want to get results.
The only way to do this is to take action every day, week, month, and year. There is no time to procrastinate or think about it. If you don’t put it off, then it will always be there, ready and available.
Creative writing for marketing can seem daunting, but it doesn’t have to be.
Creative writing is one of the best ways to engage with customers and create a connection with your brand. In this blog post, we have provided some tips on making your writing for marketing achieve good results for your business, engaging your customers, and creating sales conversions.
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LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.
Kathleen Illes, Executive Director | Rebecca's Dream
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