How a Social Media Consultant Can Help Your Online Business

How a Social Media Consultant Can Help Your Online Business

Grow Your Business By Hiring the Services of a Social Media Consultant

In the simplest of phrases, if you have an online business or company, hiring a social media consultant will greatly benefit you. And because no business or company wants to stagnate, getting a consultant to manage your social media marketing will help you grow your business or company.

Even if you have a small online presence on social media, this may not be enough for brand exposure alone especially if only your employees are taking care of the social media campaign and no one is really focused on it. There’s a big difference when a social media consultant is really focused on your social media campaigns.

Social Media Statistics that Can Affect Your Online Business

Taking a look at statistics for social media will show you the big difference of real-time marketing that only a social media presence can offer for any online business.

In terms of online adults alone with the ability make a purchase or make a decision for others to purchase:

  • 71 percent use Facebook on a daily basis.
  • 23 percent use Twitter daily.
  • 26 percent use Instagram at least once a week.
  • 28 percent use Pinterest at least once a week.
  • 28 percent use LinkedIn almost daily.
  • 52 percent now use 2 or more social media sites.
  • More than half of these adults 65 and older (around 56 percent) use Facebook. This is around 31 percent of the whole senior population.
  • 53 percent of young and professional adults aged 18-29 use Instagram. Half of these use the site almost daily.

Hiring a social media consultant can create a unique strategy for your online business. They understand proper social media strategy and know how to apply this for your online business. Remember that posts on Facebook should be completely different on Google+. Should there be content that is the same over some platforms, it is now the strategy to deliver the message in a different manner to hit a different target market.

Hiring a social media consultant means that the company or business can now:

  • Go after its targeted niche market or markets.
  • Go for both short term and long term business and marketing objectives.
  • Create brand awareness.
  • Integrate social media into other internet marketing activities for the business.
  • Engage customers directly and in real time through social media.

Anything that goes through social media needs to be scrutinized well and this is actually a necessity. This is so you can see what strategies, tactics, and campaigns work for the brand and what doesn’t. You can also see that what works with one target market will not work with another age group. You can also see what social media campaigns lead the most traffic to the main business website.

Remember that no business, no matter what the size, can be on all social media platforms at the same time. This will only stretch time and resources to the breaking point. Not every product can be marketed on Twitter, and not everything can be promoted on Facebook. For instance, marketing a law firm on Twitter will make more sense than using Instagram for it.

2017-01-30T19:29:08+00:00

About the Author:

Chris Grant
Chris is an experienced professional with over 20 years of experience in enterprise management, business intelligence, and strategy. He is an Executive Vice President at LSi Media. As a serial entrepreneur, Mr. Grant has been involved in several ventures ranging from a music production company to a financial services firm, and is the author of: “Wealth DNA: The Master Entrepreneur: Cracking the Code to Massive Wealth in the Enterprise,” and contributing author to: “Five Pillars to Prosperity: Essentials of Faith-Based Wealth Building.”