Video Marketing is the New Social Marketing

There is no doubt that video marketing together with social media marketing is gaining popularity with small businesses. The answer to this rise is simple: Many people would rather watch a piece of information or instructional video than read an article, no matter how short the article may be.

Many marketing research firms have verified that videos are 50 times more likely to get into an organic first page ranking than traditional web pages.

Video marketing can be very lucrative for small or medium-sized businesses because posting videos online almost costs nothing while making video production only needs a very small budget if any at all. Likewise, videos can stay online to infinity and beyond unless the website disappears. If a small business spends in making a video today, a year after, people can still view it.

Social Media Marketing Goes Well with Videos

Another reason video marketing is effective is that it creates almost 70 percent more conversions than any other content on a website or social media platform. 73 percent of adults are more likely to purchase or avail of service after watching a video.

Create a catchy or suitable title

Like a news headline, videos can attract traffic. A title should grab instant attention. When appropriate keywords are used in the title, you are most likely to show up on search engines when people search your topic.

Provide your product with a personality

Take time to think about what will keep your viewer glued to your video. What do you have that’s extremely valuable for them? What can you teach them? “How-to” videos are popular because not only are they successful from a marketing viewpoint but, they also offer valuable information to your viewer and highlight your position as an expert. The “personality” in your video may be the person talking about the product or the product itself talking about its success with other customers using an out-of-sight narrator.

Use the KISS formula

Use the simple KISS formula: Keep It Short and Simple. Average video length viewing should be 3 to 4 minutes tops. Anything longer than that and you may lose the attention span of the viewer. As a bonus make sure to add a text box to your video where you can display your URL or website address.

Video Production Can Have Branding Opportunities

For branding purposes, have your company logo displayed visibly on the left or right hand of the screen. In some cases, it can be flashed on and off either on the left or right-hand side on the bottom. It all depends on how you do it without distracting the viewer. Some great brand videos feature the company logo visibly in the background while featuring the product or when people pass by.

Go beyond YouTube

Make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and develop a captive audience. Also, post your video on YouTube or have your own YouTube channel for other video uploads later. Don’t forget to embed your video on your social media marketing platforms.

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