Simple Steps to Take in Social Media Marketing for Small Business
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Social Media Marketing is Essential for Small Business
For small businesses, having enough resources for traditional marketing may often be a struggle. Television and radio advertisements are expensive, while print media aren’t getting any cheaper even if they’re being superimposed by the internet. Often, small traditional efforts like leaflets, small posters, or small tarpaulins nailed to anything that it can be legally nailed on are all those small businesses can afford.
Thank the scientific minds for the internet, and social media, because this is the only way – in fact, the only cost-effective way – to maximize marketing while covering as much territory and niche markets as possible.
However, small business owners must remember that social media and business marketing is a full-time job. So, when budgetary limits mean that you can’t hire a full-time social media marketing specialist, or you can’t hire a social media marketing agency, you can still do it yourself and find success in doing it. All you need to remember are these simple elements and steps.
Social Media and Business Go Hand-in-Hand
Find out your business goals and objectives and stick to them
Establish your brand or service goals and objectives and stick to them when you do social media marketing. These are your marketing guidelines so frequently changing them will only damage your social media marketing efforts.
Specifically pinpoint your target or niche market
You need to know what type of audience you are targeting with your product or service. Once you know who they are, research what types of social media platforms they spend more time on.
Choose the social media platform that suits your business and audience
Social media and business don’t mean using all social media platforms in existence. Even the largest brands and companies only limit their social media presence to around 3 to 4 platforms. You probably only need two to start with and create a third later if the need arises. Make sure you make a complete business profile for each and regularly post content almost daily. Remember to think back to your target market and what social media they often use. If you want your products to have a visual presence, Pinterest and Instagram are good visual platforms. Twitter is great for photographers, writers, or freelance designers to build up credibility. LinkedIn is a more professional profile platform and can be used by virtually all types of businesses although B2B companies will find this platform more useful. Of course, Facebook is the platform for everyone since 93 percent of all types of target markets use this platform.
Create unique content
Have a plan to create unique content to post on your social media. Don’t just post articles; try variations of different content such as original and curated (re-shared articles from other articles) content, videos, photos, news, product updates, Infogrames, and the like. Remember that when posting content, always try to include images because they capture the attention of readers more than just the titles.
Social Media and Business Means Engaging
To gain authority and attention to your brand, you need to engage with the target market that you’re trying to attract. Also, you need to engage with your customers even after they make a purchase. And you need to do all this in real-time and not wait for a few days before replying or commenting on their posts or tweets.
LSI helped Rebecca’s Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It’s easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.
Kathleen Illes, Executive Director | Rebecca's Dream
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