Being a Specialist Means Having Special Skills
How important is it to hire a social media specialist for your social media marketing? We all know that social media can both communicate to customers and give brand exposure as well. In fact, social media has moved companies and customers from mere “purchasing” to “sharing and engaging.”
The importance of hiring a social media specialist may be moot and academic based on statistics alone. 71 percent of online purchasers now make a purchase based on social media referrals. In fact, 4 out of 10 social media visitors make an online purchase after making a certain company or brand their “favorite” after content has been shared with them from social media. 81 percent of startup small and medium-sized businesses start their online marketing with social media even before they get their own website. However, when in the market to permanently hire a social media specialist, do look for these “special skills” that really mark them as specialists.
Naturally, since what’s involved in social media, so a social strategist should also be an innovator. There are no written rules and regulations for social media marketing so usually, it is experience and trial-and-error that dictate this type of marketing. That said an innovator should still have a set plan for social media marketing. Being an innovator also means being able to come up with unique content for posting. Social media is ever-changing, so an innovator means also being dynamic, creative, and have critical analysis. An innovator should always have total brand engagement and strengthened customer relationships as part of special skills.
A Social Media Specialist is a Strategic Thinker
Strategy demands experience and much practice. The strategy is always to achieve what the brand sets out for and use social media for that purpose. Anything less than this and the strategy falls apart. Strategic thinking should also always be aligned with a company’s business goals and objectives.
All types of marketing carry their own risks and social media special skills are not exempt from this. Social media marketing should also include risk management. A brand can be made or broken in just one post, a single tweet, or a wrong picture. Brand protection should be a top priority by addressing ALL issues, complaints, concerns, and comments as fast as yesterday as well as releasing additional information that can strengthen the brand’s credibility. Always listen to everything that your customers and followers have to say, no matter how trivial.
A Social Media Specialist Knows How to Use the Right Tools
Social media analytics
These aren’t just ordinary numbers and statistics like those used for traditional marketing. You need solid evidence to back you up to create better content regularly and content that works and not just something like shooting in the dark. Social media analytics means converting all this information into a marketing strategy. There are many social media analytic tools available online and most of them are free. These tools can help you analyze what types of content are commonly shared, how many followers are truly active, and how many likes are human and not bots.